Our Blog

The Voy Perspective

Facebook Direct Response Campaigns: Getting Customers to Act

When you want your customer to take a specific action—on Facebook that’s usually a click—a direct response campaign is your best tool for success. Since you’re trying to compel people to click, it’s really important that all the major elements...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Voy Media Covid-19 Statement

While some brands are experiencing hardship, others are thriving. This post explores what brands can do during this unprecedented period to not only survive, but thrive. Screen time has been very high with people at home on their devices more...

Kevin Urrutia | Feb 09, 2024

Business

Ecommerce

Facebook Ads

Amazon: Hitting 270K In Revenue From 49K Ad Spend

Blankie Tails is a client of ours that we helped grow in 3 months from 49k to 270K in revenue. We wanted to breakdown everything our team went through – thinking concepts, strategies, adjustments, and more – to go from...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Ecommerce

Facebook Ads

Instagram Ads

Pay-Per-Click

SEO

Revealbot: Leaning on Technology To Scale Our Facebook and Instagram Campaigns

Imagine a software where we could manage all of our ads on Google, Facebook, and Snapchat ads in one interface. Better yet, a software that assists us with automating campaigns so we can spend more time brewing new creatives and...

Kevin Urrutia | Feb 09, 2024

B2B Marketing

Digital Marketing

Ecommerce

Facebook Ads

Instagram Ads

Pay-Per-Click

The 3 Outperforming Traits of Great Digital Media Buyers

If you’re looking to shift your marketing budget and dive into the chaotic world of digital advertising, you should probably get in touch with a highly crafty digital media buyer. In a world where most of our attention is being...

Kevin Urrutia | Feb 09, 2024

B2B Marketing

Digital Marketing

Facebook Ads

Instagram Ads

Marketing

Pay-Per-Click

4 Ways to Improve Your Facebook Marketing Strategy

The social media sphere has been evolving day by day. Tactics used to bring engagements to your business page in 2018 may not be sufficient anymore in 2019. To stay ahead of the game, you need to keep tweaking your social...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

Social Media

5 Ways Businesses Can Make a Good Facebook Ad

Make Your Facebook Ad Stand Out in 5 Ways Having a Facebook Advertisement is not enough to be considered a good advertisement. There are other factors that page owners have to consider to create a good ad on Facebook. Facebook...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

How to Advertise on Facebook

Back in 2004, Facebook was an instant hit. If you fast forward to today, it is now a popular social platform with over 2.38 billion monthly active users. That’s a lot of people. In case you think you missed out...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

How To Promote A Mobile App On Facebook

Mobile apps can bring you greater revenues, sales, business opportunities, and an even larger follower base of users and customers. In Feb 2019, there were around 2.2 million apps on the Apple App Store, and approx. 2.6 million apps of...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

How to Write Facebook Ad Copy that Converts

Statistic says that over 1 billion people use a Facebook mobile app daily. Users scroll the feed and click on stuff that gains their most interest. It can be friends’ photos, funny videos, wise statuses, and everything related to their...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

How to Effectively Build Your Brand on Facebook

Even though in the past several years, various social networks have seen a stellar rise and fall from grace, when it comes to sheer numbers, Facebook is still the undisputed king in this field. We’re not just talking about its...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Mobile App Advertising

A recent study on mobile app advertising by Appsflyer found that the world spent $38.9 billion for mobiles ads in 2018. They also suggest that this number is likely to grow by 34% by 2020. The question is: why is...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Mobile Apps

Never Make These Top 5 Facebook Marketing Mistakes

Today when everyone devotes some part of their daily life on social media platforms like Facebook. Facebook had 2.32 billion monthly active users and these numbers are a big opportunity to improve your brand visibility. To encash this opportunity you...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

5 Secrets in Promoting Your Product-Based Business on Facebook

When you are building your marketing strategy, Facebook is simply a must to include. if you have a product-based business, this one of the best channels to generate traffic to your site. With its 2.32 billion monthly active users and...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

Tips for Every Facebook Marketer

Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way – but at the same time, it’s equally true that not all social networks are created equally. Someone who signs up for Twitter...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

Facebook Ad Templates [2023] [UPDATED]

Creating a new ad campaign from scratch can be made much easier with a few Facebook ad templates. That’s why, after browsing through hundreds of popular Facebook ads, we determined there are 13 different templates you can use to create...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Marketing

How to Block Words and Profanity From Your Facebook Page

Facebook is one of the best advertising marketing platforms for brands, as it can help you reach your target audience optimally. But when you work hard to grow your brand’s Facebook page following, you also need to make sure your...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Social Media

7 Tips to Optimize Your Facebook Ad Campaigns

When asked for ad optimization, many digital marketing UK companies suggest essential tips while avoiding major tricks that could produce positive results. In general, optimization means to enhance something for positive results. Many industries only focus on the first part...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

5 Tips To Increase Conversions Using Facebook Ad Images

You might feel like you’ve tried everything already. Improving your ads’ headlines, adjusting copy, trialing different ad placements with different audiences. Yet conversions still aren’t increasing. Something to consider then might just be your Facebook ad images. You see, around...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

How to Use Facebook Ads Manager to Create Custom Reports

There is no doubt about it – with over 2.3 billion monthly active users worldwide, Facebook still remains the biggest social media site today. This makes the platform potentially effective not just for connecting with friends, but also for raising...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Social Media

How to Use Facebook to Market Your Business

Facebook is a titan in the social media industry. It’s draw isn’t limited to keeping up with friends and family members either. As a business owner, Facebook can also be used as a marketing tool for your business.   Transition...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

Marketing

5 Tips to Increase Engagement Using Facebook Live

In the past couple of years we have seen a staggering rise in the popularity of live videos on the internet, and sure enough Facebook Live has become one of the leading, if not the leading video streaming platform in...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

Social Media

Simple ways to target your audience through Facebook campaigns

Simple ways to target your audience through Facebook campaigns Regardless of your type of business, you need to focus on Facebook ads. Why is it so? It is because your clients/customers are on Facebook and that is a guarantee. According...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

Marketing

4 Ways to Overcome Facebook Ad Fatigue and Attract More Conversions

You scroll and scroll through your Facebook feed, and you see dozens of ads along the way. It’s not that you don’t like ads. Facebook ads, in particular, are great at targeting your interests. It seems like the moment you...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Marketing

Best Call to Action Examples (for More Conversions)

How’s your call to action? When it comes to advertising on Facebook and Instagram, your campaign’s success will be influenced by the actionable phrase you use to not only drive traffic to your offers, deals, and discounts but also your...

Kevin Urrutia | Feb 09, 2024

Digital Marketing

Facebook Ads

Instagram Ads

Marketing

Best Facebook Ads Courses

A Comprehensive Guide to Course about Facebook Ads We’ve all seen them, those ads that appear on your Facebook news feed while you’re scrolling down to see the latest pictures of your friends’ pets or what your best friend was...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Methods to Set up Multiple Facebook Accounts

Facebook has become much more than a platform that you would use to know how your cousin in another state or country is doing. Facebook was initially created solely for communication and sharing moments. However, managers have realized that the...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Marketing

Facebook Video Ad Examples

Have ever you tried Facebook video ads for your campaigns? Videos are a great way to grab people’s attention and at times, can be a great alternative for static images to achieve a higher ROI. In fact, Facebook videos ads...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Marketing

Facebook Ad Design

Have you been searching for the best Facebook ad designs to improve your ROI? Well, now you’ve found it. Here you’ll find a variety of Facebook ad design hacks and pro tips to improve not only the quality of your...

Kevin Urrutia | Feb 09, 2024

Facebook Ads

Marketing

What are you waiting for?

Work With Us