Category

Ecommerce

Your Final And Ultimate Guide To Instagram Influencer Marketing

By | Ecommerce | One Comment

Sometimes, you have seen so many people dealing with WordPress Instagram based themes. It can actually prove the importance of this social channel right now. Among all the social media channels like FB, Twitter and more, Instagram is gaining quite some popularity among the masses. So, this channel can be well used for some other influencer marketing, which will help in the growth of your business well. Have you ever considered going for the Instagram Influence marketing for the business? If not, then the time has come to start it now.

More about the influencer marketing:

Adding up the IG influencer marketing into overall strategy for the IG can help in increasing band awareness. It can also be used for growing follower base and even drive some of the major sales. Are you all set and ready to get started with the IG influencer marketing for business? With the help of an ultimate guide, you can cover everything on ways to find right influencer for businesses. It can also be used for properly disclosing some of the sponsored posts and also determining if the influencer marketing strategies will actually work or not. You can get some more ideas in this field of influencer marketing straight from Gramblast now.

Reason your business needs IG influencer marketing strategy:

Whenever it is about influencer marketing, IG is one best platform for brands to partner up with the influencers on ways to reach some new audiences in a quick manner. It is also considered as one best performing channel for any social action with an average of around 3.21% engagement rate, when compared to the 1.5% across multiple social networks.

  • A major reason for the IG influencer marketing being so effective is because it helps in removing barriers of the traditional advertising and also introduces brand to new audience through trustworthy source, which is your influencer partner.
  • Whenever an influencer recommends service or product on channels, it can easily come across an authentic recommendation from any friend.
  • Having a proficient influencer marketing strategy in place can help raise awareness about new campaign or product line, which will be delivered in the most relatable manner.
  • As the IG’s algorithm is limiting reach of some businesses, the influencer marketing is the main strategy for promoting brands and products on IG.
  • Around 67% of marketers have already tried their hands in using IG marketing for promotion and we are always expected to see that number to grow and increase organic reach declines.

The cost revolving around the field of IG influencer marketing:

There is no question that social media influencers have now become indispensable for the brand campaigns, mainly on IG. But, the main question is how you can come up with fair price when there are so many factors to consider. According to the latest influencer marketing report, it was stated that rates will vary widely among IG influencers, terming it as “wild west.”

  • The report further states that guiding principle for the influencer brand collaborations will be rather simple. The brands and influencers are in proper position to benefit one another mutually. There is more than just a single way in which brands can offer value as cash is king.
  • In case you are planning to work with influencers within the 100k range, you might hav to prepare yourself for a hefty price tag that come along with it.
  • As per the 2018 state IG marketing report, some influencers might be charging you somewhat around $5000 to $10000 for each sponsored post. But, it is way more common for them to charge a basic amount of $250 to $1k.
  • Unfortunately, it is hard to come across one size fits all package when it is about the cost of the influencer marketing. There are multiple factors which are involved and that might go well beyond IG’s influencer’s number of followers.

The small businesses can also leverage IG influencer marketing with some micro-influencers:

As the current IG engagement rates seem to decline, more businesses are currently seeing value in partnering with IG influencers with small but highly engaged platform. In general sense, micro-influencer is one who have significant but not massive form of social media following. This might range somewhere between the 1k to 10k followers mark.

  • One of the major benefits to join hand with the micro influencers is that they can retain higher engagement levels when compared to top-tier influencers. It has been confirmed by two different studies from Markerly and Hello Society, which have already found negative correlation between audience size and engagement rates.
  • So, when the accounts of multiple sizes are procuring fewer comments, likes and even followers in general than what they used to get in past, bigger accounts will be the one with bigger hits.
  • It means that any IG post from micro-influencer will be likely to seen by larger group of people in the following. So, that means you can potential reach more crowd at the same time.

Perfect partners for the IG influencer marketing are the main point:

Finding those right influencers for marketing campaign can be bit of a challenge. Therefore, it is always important to set some clear goals and even some expectations ahead of the time. In case, the goal is for racking up engagement, it might always make sense to partner with some of the micro-influencers with less audience but with the higher engagement rates.

  • Then, in case you are trying to increase brand awareness, then some other metrics might prove to be useful. Those metric are traffic and even the influencer’s reach. There are some points to consider and keep in mind while determining whether or not to establish a partnership with an influencer.
  • You need to check their IG engagement and the quality of followers they have. After that, don’t forget to check the followers’ numbers and finally the budget requirements.

Going through some simple points can help you live up to your dreams and grow your business. You don’t have to worry as IG influencer marketing will be there to offer some help.

What Are The Problems You Face In A Business Venture?

By | Ecommerce | One Comment

Well, the word “business venture” looks like a big and a complicated word, but once you know the meaning, you will be astonished.  The business venture is nothing but starting a new business.  Normally a business is started in a small way, maybe that’s the reason all small business is referred to as business venture also.

The profit can be earned only after taking some risks, and in business, it is a common phenomenon.  A higher profit is expected by taking high risks.  But how far taking risks is good depends on the market conditions. But for a small business, expert’s advice not to take high risks because the business will not be in a position to face the consequences. A businessman should be prepared to face any sort of problems while doing business but anything done above limit is always risky.  However, following are some of the problems faced in a business venture:

  • Management of sources of income:

The most important aspect in any business is the inflow of cash or funds. Both relate to the sources of incomes.  The inflow of funds or cash means income through either sale or further investment. But a business can expect a regular sale than a regular investment.  So that is the reason why any businessman gives more important to his/her sales team, and they are considered the revenue earners. This is possible only with complete coordination of all the departments. But being a small business, initially, the businessman may not be in a position to hire many employees.  With the limited source of employees, he/she starts a business to achieve profits.

  • The sales are of two typesCash and credit

Both are beneficial to the company. So, when there is a cash sale, the revenue comes into business immediately. In credit sales, the debtor repays the due amount only after the given credit period.  Normally the debtor repays your due amount only after the credit limit given by you, and it may range anywhere between 15 days, 30 days, 60 days, or above 60 days. What is important is be very careful when you are deciding the credit limits.  To increase your sales, you allow even credit sales, but if the sale is made on a credit basis, you should keep track of the entire outstanding amount due from your debtors.  You should ensure that you make direct sales on immediate payment of cash (physical cash or bank transactions). Too many credit transactions may increase your sales volume, but your money will be held with your creditors.

Only when there is frequent income of money through your sales, you will be able to meet your expenses.  In case of lack of money, you yourself will land up in becoming a defaulter, and many of your debts remain uncleared. So, a business can run smoothly if the income and expenses are managed properly, and thorough control is being maintained on both of these.

  • Debt Consolidation

If your debts pile up and still you are not able to repay them, then the best suitable solution is to go for debt consolidation process.  In this process, all you have to do is consolidate all your payable debts and then take new loan equal to that a debt consolidation amount.  Now after receiving the loan amount, plan accordingly and try to clear all the debts.  Now you will be left out with only one big debt, and you will get sufficient time to clear the new debt.  It is a big problem to get a new debt consolidation loan for a businessman doing small business.

The lender will be under the impression that a person who cannot repay small debts, will he be able to repay the big amount.  They have every right to question seeing your financial status.  So, you should ensure that you plan perfectly and try to clear this new loan within time to retain your reputation in the market. For a beginner, the reputation plays a major role in retaining the business in the market.  If you are labeled as a bad debtor, then no one will give you further loans or will plan to invest in your company.  In case you are unable to do the task perfectly, approach a good professional like nationaldebtrelief.com who will try to help you by giving valuable suggestion and solving your problem.

  • Hiring of employees

To run smoothly, a business requires qualified and experienced employees.  But your business venture is small, just analyze whether you can afford to hire employees as their charges are too much.  If not, you will be left out with the option of hiring employees who are capable of managing the show.

  • Management of time

Again, this is one of the most important aspects of life. Never waste your time because once you lose the time, you may never be able to get it back.  As a businessman, you should always ensure the timing when you are planning to launch your product or service.  A launch in the wrong timing will fetch you an only failure.  So observe the market trends and act wisely.

  • Competitors

Competitors can never be avoided because everyone is working hard to achieve success and thereby profits.  So, you find competition in aspects of life.  Always ensure you never lose the self- confidence and fight back with your competitors.  This is a must to sustain in the market.

  • Capital

As it is a small business, you will need additional capital to grow your business. You can approach various financial institutions for grant of additional loans. But this is possible only when you prove your ability in running the business smoothly without any defaults. For capital supply, you can get in touch with nationaldebtreliefprograms.com.

Apart from the hurdles mentioned above, the biggest problem is your own self-confidence.  Facing so many issues, you start losing your self-confidence which is not good.  Whatever be the situation, ensure that you maintain the confidence levels as it is because it is your confidence levels that give you the energy to fight with the circumstances.

The Importance of Data Visualization in eCommerce Marketing Strategies

By | Ecommerce | One Comment

Visuals are important in marketing, period. Whether it’s print or digital, images, graphics, charts and diagrams help make understanding and processing information easier for viewers. In fact, humans, as a species, are visual learners and process visuals 60,000 times faster than text. Additionally, a team of neuroscientists at MIT discovered the human brain can process images that the eyes see in under 13 milliseconds.

Mary Potter, an MIT professor of Brain and Cognitive Sciences and senior author of the study, notes that, “[t]he fact that you can do that at these high speeds indicates to us that what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at,” which means that processing imagery isn’t just about looking at information, but rather making sense of it as well.

Moving forward, we’re goin to cover three tips that will help you understand why data visualization is important for every brand’s eCommerce web development, and how you can implement these tactics into your eCommerce digital marketing strategy.

See It with Your Own Eyes

When it comes to eCommerce marketing strategies, data visualization is important because it allows your team to conceptualize and grasp large amounts of information. You can pull complex analytics from your website and turn them into easy-to-read charts, graphs and tables anyone can read. These diagrams are not only important for helping your team understand where strengths in your strategy lie, but also where there is room for improvement.

For example, it’s one thing to point out that 36% of your customers are ordering purple shirts, 22% of them are ordering green, and so on, but it’s another thing entirely to see that information laid out in a pie chart. You can clearly see which shirt is performing the best and which shirt your store could probably do without. Ultimately, the point of these visuals is to

help your team make sense of your data. You can derive insightful conclusions from your analytics that will help you make data driven business decisions.

These visuals can also be used to aid eCommerce marketing promotions. If you know your blue shirt is performing well, tell your customers! Any digital marketing agency would tell you to share your that data with your audience to further validate your product’s popularity. For example: “Hey, this is our best-selling item and 2,000 users are already enjoying it. Buy one today! (Plus, it’s on sale from this Monday to Thursday of next week!)”

Providing information like this to your audience helps ease buyer’s guilt and pushes them along the sales funnel. Use data visualization to see your data with your own eyes and use it to refine your eCommerce marketing and business strategy.

Visual Data for Advertising

Visual data also has loads of external applications. The next time you go to craft an online marketing campaign, rather than telling your users how successful your brand is, you can clearly show your users with data visualization. Instead of using a boring old stock photography picture that shows a random stranger smiling in your advertisement, use a graph to show how many satisfied customers your business has serviced. If not a graph, use a pie chart to reveal how many people have signed up to your newsletter and how much money they’ve saved through email exclusive discounts!

The important thing to remember about using visual data in your eCommerce marketing strategy is the data has to pertain to your buyer’s journey. Show your audience information about them that they would find interesting and then get them to convert. Below are a couple of tools to help you create beautifully visualized data:

  1. Google Charts are free, simple and customizable. You can create tree charts, scatter plots and, best of all, when you’re done creating your visual data, you can embed the information on your website for desktop of mobile viewing.
  2. Plotly is another free open source tool that allows data scientists to showcase information in a beautiful way. This platform is also great for sharing and collaborating with other team members because you can export your plot in a ton of different formats, such as a static image, HTML file, Excel file, or a CSV.
  3. Tableau is one of the most popular data visualization tools and a best friend for bloggers. Ramon Martinez, writer for a Health Intelligence blog notes that, “Tableau Public lets bloggers publish data visualizations on any topic, and make them interactive so readers can dig in.”
  4. Infogram helps its users create data that dazzles. With hundreds of infographic options, Infogram makes data storytelling easy.
  5. Leaflet is an easy-to-use customizable map maker. You can add markers, text or vector images to spice up your map, and its plugins make Leaflet as lightweight as possible.

While a picture is worth a thousand words, the charts and graphs you create with the tools 

above might just be worth a thousand conversions.

Visuals and Social Media

Information you’ve collected about your audience isn’t only interesting for your team, it’s interesting for them too. Post your findings as images on your social media channels or compile the visuals and create a post on your blog. Once you’ve created your content, you can also use the images for a social media series.

A great example of using data visualization for eCommerce web development on social media is with Aumcore’s #WednesdayWisdom infographic series, as shown above. This digital marketing agency uses these visuals for social media to provide insightful industry-related information to their audience while having some fun on social. Put a colorful twist on your imagery when it comes to social media and use graphics that pop. Most importantly, don’t be afraid to play around with your formatting and branding. It is social media after all.

Tip Wrap-Up

Visuals are a great tool and asset for eCommerce businesses because visuals are the name of the game for digital. With technology still largely in its infancy, users can only look at items on a screen and not experience them. Visuals help users gain a more comprehensive understanding of your products and services, and gain a deeper conceptual understanding of your business as well. Here are the tips all over again:

  1. Make data driven business decisions with data visualization to clearly see where your strengths are and where your team needs to improve.
  2. Leverage charts, graphs and tables for advertising purposes to let your target audience know what’s popular and what they should spend their money on.
  3. Use your visuals for social media to add a playful and interactive element for your users.

Now that you understand the benefits of data visualization in eCommerce marketing and have a couple ways to implement that information, how will you expand your digital strategy? Let us know in the comments below! 

Therese Palmere is a content writer and consultant for Aumcore, a New York City based digital marketing agency that specializes in eCommerce web development and SEO services. She specializes in social media marketing and writes about everything from web design to emerging marketing trends

How to Generate Potential Customers from Facebook for Your E-Commerce Business

By | Ecommerce | 3 Comments

Owing to the new technology, e-commerce has increased at an exponential rate and is still pacing forwards with giant leaps. People’s busy lives do not allow them to go and visit physical stores of the things they want. E-commerce comes to their rescue and enables them to browse through all the items they want through different e-commerce stores/platforms like Amazon and Shopify.

Since we have established that e-commerce is a growing industry, it is necessary to take measures that will bring customers to your brand. One of the ingenious ways to do that is generating potential customers from Facebook. Let’s take a look at that.

  1. Create a Page

Creating a Facebook page of your business is the first and most important step in setting up your Facebook customer base. You need to put up everything related to your products or services. Your consumers need all the information they need about your company from Facebook.

Add contacts and product reviews to establish credibility so your customers will have an impressive image of your company. Some other things you can add are:

  • Well-photographed pictures of your products in both the profile picture and cover
  • Your brand story
  • Links to your other social media networks (Instagram, twitter, etc.)
  • Detailed information of the products
  • Product numbers
  • Shipping details and policy
  • Customer service
  • Privacy policy
  • General information about your company/motto
  1. Bring Your Ads

Social media marketing has the same basics as ground marketing. If you want people to know about your brand, you need to market it well. Create ads on Facebook and arrange them to be featured on the pages that are most frequently visited by potential customers.

You need to keep this fact in mind that there are going to be a legion of other brands marketing themselves in the form of ads as well. Yours should be captivating enough to grab their attention and make them remember you. Use creative ad strategies by adding multiple product ads or using dynamics to make your campaign stand out. Moreover, you can target your ads to a specific audience depending on their location, age, frequently searched items, etc.

There are various ad options that are now available to the advertisers on Facebook. The Facebook Ads platform is designed to cater to different marketing objectives of an ad campaign. From the brand outreach to engagement and sales, Facebook ads provide a great way to tap into the behavioral patterns of the customers and create ads for them.

A great example of this is by Zappos.com who are running carousel ads to generate traffic for their website and product pages.  Carousel ads are one of the latest and advanced types of ads offered by Facebook in order to generate traffic for your website. They can be dynamic in nature as well and could be created to re-market to the customers who have already engaged with your brand and website.

In the ad shown above, Facebook displays a left to right scroll carousel with product images and description. If the user takes action on this ad, they are re-directed to the website or the product page via deep linking. The above ad is a great example of how an ad should be, simple yet contains all the information necessary.

  1. Contact Social Media Influencers

Social media blogging has become one of the most flourishing industries these days. People look up to their role models or influencers. They trust them and are inclined towards their opinion. This is a strategy that is being used profusely by a lot of brands and they are bearing the fruit of this opportunity.

All you need to do is contact an influencer(s) you believe will be the best to market your product or service. Have a professional conversation with them and bring the demands of both parties in the open so there is no problem later because a conflict of this sort can ruin the goodwill of your brand.

They will market your product and this will attract customers who loyally follow them. It will be a great step to bring potential customers to your organization.

  1. Post Unique Content

One of the best features that Facebook offers is the unlimited freedom of words. There is no limit on characters or pictures. You can use this to your advantage by adding different and one of a kind sort of posts so the content remains in the sight of your audience. Furthermore, you can use engaging colors and patterns to grasp the eyes of your reader.

This will make you stand out among other brands. Make sure that the things you post are not very monotonous or boring. You can share any product or service from your website or introduce deals or discounts to keep your page being visited.

An example of unique content posted by a brand can be taken of Sophie and Trey on their Facebook. They seem to follow a very interesting video content strategy where they come to live on their Facebook page and exhibit the dresses to their customers on the live feed.

This helps give the customer a real feel of the product that they are going to purchase. They take turns to go change into different outfits that have just recently arrived and are available for sale. As the atmosphere of the video is totally natural, it helps create a connection with the customers and they can ask questions or their queries live.

This is a great way to establish brand authenticity too and turn your would-be customers into definite customers.

  1. Up-to-date Content

One of the biggest mistakes companies make in Facebook marketing is that they only keep their page active through their own posts. If there are no new products to show, they keep on bringing up the old ones. This can be clever to an extent but can be detrimental to your brand image. One of the most effective ways to stay active and likeable is to post about current affairs.

Give your stance on the ongoing situation of the country or society. Address social issues. Bring awareness. Write interesting posts about these. Empathize with the people in calamities and initiate some steps for the betterment. Announce them on your Facebook. This will create a remarkably positive image of your brand in front of the audience and they will be inclined to buy from you.

A perfect example of this would be by 6pm.com who post regular updates for their customer and fans/followers on their Facebook page.  In the example shown below, you can see the necessary details about the product as well as providing their ‘Deal of the Day’ with discounts.

The product link to the website is mentioned in the post and the post also includes a good product photo. This is how a product post should be. Short, attractive and catchy!

However, posting up to date content isn’t enough. When it comes to e-commerce, the customers often inquire about the products in the comments. The brand/business has to be vigilant in order to respond to their queries in a timely manner.

On the same product post, 6pm.com replied to a query which caught our eye. It was smart and witty as well as giving out the solution to the inquiry made. Take a look:

Judy must’ve felt special to have received this kind of attention from the brand. Updating your fans/follower or potential customers in all ways and forms is absolutely necessary.

The aforementioned points cover the question of how to generate potential customers from Facebook for Ecommerce. We hope that these steps help your business and your e-commerce flourishes.

Author Bio:

Jenny Harrison is a passionate marketing and business blogger. She loves to engage with readers who are seeking B2B and B2C marketing related information on the internet. She is a featured blogger at various high authority blogs and magazines in which she shared her research and experience with the vast online community. Currently, she is associated with an Orlando based SEO Company ‘PNC Digital’. Follow her on twitter @MJennyHarrison for more updates.

 

Reasons Why 2018 Is The Best Year To Start An E-commerce Company

By | Ecommerce, Marketing | One Comment

If you’re looking to start your own business, e-commerce is the way to go and 2018 is the time to start! With online shopping at an all-time high and thousands of opportunities to get started, we are truly in the golden era for starting an online business. Whether you want to sell handmade crafts or get involved in mass distribution, starting your own business on the internet is the best way to do it in this day and age. Here are a variety of reasons why you should be looking into your own e-commerce company now!

#1. Physical Retail Stores are Closing

Brick and mortar stores are closing at a record pace, and you don’t want to be caught in the dust with the rest of them. Customers are realizing that it is vastly easier to shop online than it is to start up the car, drive several miles, and scour a store for something that might be out of stock. As more and more people are looking to purchase their products over the internet, now is the time to take advantage. You have an entire market of frustrated shoppers who will be happy to spend money on your website rather than in an old-fashioned store.

If you currently operate a physical store that is still successful, you’d be doing yourself a favor by moving at least some of your operations online. You can keep your physical location while gaining additional revenue from internet sales. Combining your current success with a new technology is a foolproof way to grow your business and ensure that you will be prepared for the future.

#2. Social Media is King

In today’s world, social media is a key player in helping to market your brand. If you don’t already have several social media profiles to promote your products and services, you aren’t doing everything that you can to compete in a tough marketplace. Right now, sites like Instagram and Facebook have billions of users, with hundreds of millions logging in on a daily basis. Having your brand on these platforms is basically like having free advertising.

Through social media, people can share their favorite brands with their peers, leave reviews, and even interact with companies. Every business should be taking advantage of this, encouraging growth and increased brand awareness. If you are just starting a new business in 2018, this is a major benefit for you! You can use social media to get your organization off the ground through grassroots efforts and promotions. Accounts are free and easy to use, with very little barrier to entry. As you continue to grow, you can pay for stronger, targeted advertising services as you see fit.

#3. Distribution is Simple

Owning a physical storefront can come with a lot of headaches. Shipping is one of those, and it can cause major problems for small business owners. However, if you take advantage of services like Fulfillment by Amazon or other online distributors, you won’t have to deal with poor warehouse management or excess logistics costs. These companies have distribution down to a science, and you can piggyback on their success with your products.

Many fulfillment services have massive warehouses across the world that operate at maximum efficiency. Instead of taking orders and filling out shipping papers manually, they can do it for you, helping you to focus on the core tenets of your business. With such effective distribution, you’ll be able to reach a wider audience and impress your customers with timely, affordable transportation services.

#4. The Economy is Booming

The worldwide economy is on a major upswing, and it just makes sense to jump onto the wagon and join the party. As long as you have a unique, marketable product, you are bound to be profitable when selling it online. People are making internet purchases more than ever before, and vendors and suppliers alike are eager to get into business with new partners who can bring value to their overall brand. By starting an e-commerce business, you can take advantage of a booming global economy and maximize your profits.

A better economy means more customers, and that’s just what you need to make your business a success. It also means that providers will have access to more parts, improving the overall quality of whatever product it is you decide to sell. As the economy goes in cycles, you are better off getting it now rather than waiting for it to slow down. Maximizing your profits early in the game will better prepare you for any negative forecasts that may come up in the future.

#5. Money is Available

Because the economy is so good, there is a large amount of capital available that is ready to be invested. Interest rates are low, making it relatively safe and easy to get a loan from the banks. This can greatly help you with your initial startup expenses and provide you with some capital to make sure everything is running as smoothly as possible.

However, banks aren’t the only place to look to if you want to start something. Crowdfunding has become immensely popular, and there is a good reason for that. If you have a revolutionary idea or solid business plan, potential customers and investors may be interested in helping you get your company off the ground in hopes that they can make some money as well. They also may just be eager to try the new product before anybody else. The tech world is full of people who want to be ahead of the curve, and if you can convince them that your idea is worth it, they will be willing to help you out financially.

#6. Easy Market Entry

To start a business in the old days, you used to need a large amount of money, a desirable storefront in a high-traffic area, and at least a few employees to help with the tasks. Today, you can get started with only an idea and an internet connection. If you have a plan and the motivation to follow through with it, it is very easy to get into the world of e-commerce. Because it’s so cheap to start, too, there is not as much risk associated with failure.

The ability to fail and start over is another thing that makes it so easy. You may realize that your business doesn’t work before you even spend a time, meaning that you can shut it down and start over easily. This was simply not possible in the old days, as much more was at stake when you decided to open something.

#7. Wide Potential Customer Base

There are more people online than ever before, and of the world’s internet users, many of them are making constant online purchases. No matter where you are, you can buy a product from across the world and have it shipped to you within a matter of days. Whatever product you are marketing has an interested audience somewhere, and an e-commerce business will help you to find that more easily than you could ever imagine.

A brick and mortar store can only really sell to people in its general vicinity. Maybe some people will come from out of town because they heard something special about it. But ultimately, it is limited to its physical location. The same is not true for an e-commerce store, as you can reach out to audiences from around the world with any product or service. The best way to find a customer is to gain exposure to a large pool of potential buyers. The more people that learn about your product, the more likely it is that some of them will buy it. Online marketability is vital for surviving in today’s business world, and it is one of the most important steps of running an e-commerce store.

#8. No Idea is too “Crazy”

People used to play it safe when they opened stores to make a profit. They didn’t want to risk failing right away, so they wouldn’t embrace some of the newest, craziest ideas. With e-commerce, you can take that risk and try to sell some of the most off-the-wall products that you may never have thought would sell in the past. In recent years, we’ve seen hoverboards, jetpacks, and virtual reality headsets all take off and be successful. This wouldn’t have been the case in the “old world.”

Now, thanks to technology, consumers are more and more trustworthy of some of these “crazy” ideas and are willing to give them a shot. As mentioned earlier, many people want to be on the cutting edge of technology, even if that means accepting technologies that they aren’t quite sure of. Even so-called failed products can become cult classics and gain a loyal following, so it’s worth it to take a stab at it if you have any sort of intriguing idea. The stakes are low but the potential reward is high, and you’ll be happy you created something for yourself, whether you win or lose in the long run.

Facebook Content Marketing Strategy Tips for eCommerce

By | Ecommerce | 6 Comments

Content marketing is a great way to get attention and build up your brand’s image on Facebook. But you can’t just throw your content out there and expect people to care. You need to produce quality content that is targeted, relevant, and interesting to your audience. Here are five Facebook content marketing strategy tips for e-commerce.

Learn from the competition 

Make competitive analysis a part of your content creation process. You can learn a lot from what the competition is up to. See what kind of content they’ve been creating and analyze what has worked for them and what has not. It’s especially useful to read over your competitors’ reviews and comment sections to see what their customers are happy with and unhappy with. Think about how you can apply this knowledge to your own content strategy. Think about what makes your product unique. What value do you provide that a customer won’t get anywhere else? What’s your angle?

Visuals matter

Visuals can be a content marketer’s best friend. Visual appeal is critical to getting a person’s attention, which is difficult in the crowded online marketplace. When it comes to engaging an audience on Facebook and promoting your product, visuals are a great way to improve your ROI. But your returns will vary a great deal depending on the quality of your visuals. Not all visuals are created equal and won’t have the same effect on your audience. Think about the difference between a stock photo and a screenshot from a video, which one is more enticing to your audience? If you’re including words in your image, keep it to five or less, it’s easier for your readers to digest as they’re looking around.

Make mobile a priority

To have a successful e-commerce content marketing strategy on Facebook, it’s necessary to focus on mobile users. As of January 2018, mobile accounts for 95% of Facebook usage. By 2020 it is projected that mobile will account for 45% of e-commerce. As well, CTRs are much higher on mobile e-commerce platforms, so it’s well worth the time to invest in optimizing your site for mobile.

Tell a story

Telling a story is a great way to sell your audience on your brand’s lifestyle and image. Storytelling is also a good option for when you feel as if you’ve been overdoing the how-to style content. “There are a few good ways to tell a story that your audience will connect with and enjoy. One way is to profile and interview someone whom you feel represents the sort of person your customers admire and aspire to be like,” recommends Helen Ikeda, content marketer at Academized. Tell a story about someone overcoming obstacles on their way to success; everybody loves an underdog. Don’t forget that customer stories can be very useful as well, you can gather them by running a contest or by asking happy customers if they would like to share about their experience with your brand.

Write better content with help from online resources

Writing is a skill that needs to be learned and practiced. Your content will not receive the attention it deserves if it is poorly written or edited. Luckily there are tools available online that can help.

  • LetsGoandLearn and WritingPopulist – Don’t let grammar bring you down. Use these grammar resources to check over your content before you post it.
  • Assignment Help and Big Assignments (read com review)– These are proofreading tools available online that you can use to make sure you haven’t left any mistakes in your copy.
  • SimpleGrad and StudyDemic – These writing blogs are full of useful information and tips on how to improve your content writing. Learn from what other people have done and use it to your advantage.
  • BestBritishEssays and OXEssays – Edit your content with help from these tools, which have been recommended by StudentWritingServices. Proper editing can be the difference between good persuasive content and amateurish junk.
  • Reviewed and Essay Services – Use these writing guides to ensure a smooth and efficient writing process. Writing is made up of several different stages and all are important to creating good content.

Conclusion

Content marketing is a bit of an art form. You need to do your research and find out what has worked for your competitors and apply those lessons to your own content. Tell a compelling story and do it with high-quality visuals. In every step of your strategy keep mobile users in mind. Be sure that everything you write is well-written, edited, and proofread because your content represents your brand. Follow these five tips to develop a successful Facebook content marketing strategy for e-commerce.

Author bio:

Grace Carter is a business analyst at UK Writing Services Reviews and tutor at Essay Help Services, where she teaches business ethics.

How To Use Social Proof To Sell More Products Online (E-Commerce)

By | Ecommerce, Marketing | 3 Comments

Social proof is a powerful determiner for customers when they’re shopping online.

Having reviews readily available and a rating system in place, you will be able to sell more products online with your e-commerce business.

However, before we go on, let’s try to define what social proof really means:

People Social ProofSocial Proof is a psychological phenomenon causing people to conform to the actions of others under the assumption that the actions previously were taken reflect the normative of social behavior.

In its simplest form, what other people are doing, you should be doing that too.

For marketers, using social before is a smart tactic to increase conversions because it reduces the worries of customers and helps establish trust when shopping online.

Now, let’s take a look at a few different types of social proof that you can use in your marketing efforts to sell more products online.

TYPES OF SOCIAL PROOF

1) CUSTOMERS

Getting reviews from your customers or creating case studies on other companies can reveal to future customers what others know about the product they’re on the verge of buying.

2) EXPERTS

Social proof from credible and trustworthy experts in your niche aims at reassuring customers of the product in question.

3) CELEBRITIES

Celebrities who endorse and purchase your product is a powerful and effective method of establishing social proof. If celebrities are shopping from you, a vast majority of their followers are sure to follow suit.

4) CROWDS

Large numbers always have a tendency to drive behavior in a particular direction. Think of the websites claiming they have service 100,000+ people. This reveals that something they are doing is working and the numbers back it up.

5) FRIENDS

Take a look at your closest companions and you’ll find you share many similar traits and interests. Tapping into this social proof enables you to make claims like, “37 of your friends have bought this product, you should too!”

6) CERTIFICATIONS

Getting your services and products certified lets your customers know that you are knowledgeable, trustworthy and high quality. An example, if you’re selling organic food, would be to get a USDA Organic Certification.

PUTTING SOCIAL PROOF TO USE

Now that you have an idea of the types of social proofs that exist, let’s look at how they can be applied toward selling more products online.

1) CUSTOMER TESTIMONIALS

These are the core to any e-commerce success. Customer testimonials lets your customers learn more about your products and base their decisions on what others are saying.

Just take a look at Amazon’s reviews used on all their products:

Amazon Reviews Social Proof

Every product has a dedicated review section with a 5-star rating system. Not only that, email reminders get sent out to notify a customer after their purchase to leave a review.

Sometimes, the products will speak for themselves and those that are desired and sought after will get the best reviews.

2) CELEBRITY ENDORSEMENTS

As mentioned, getting a celebrity to endorse your products makes a powerful statement. Going this route may come with a price. For example, in 2013 McDonalds made an endorsement deal with Justin Timberlake for $6 million. According to the singer himself, he said that shares in the company went up 25% from that endorsement alone.

Another way of getting endorsements is through the natural use of your services by an industry leader. Just take a look at WPBeginners which used industry leaders to endorse their free video training programs:

WPBeginners Social Proof3) MEDIA MENTIONS

You’ve probably seen this on many websites, a list of media outlets that have featured or mentioned a product or service.

Often, you’ll see the logo on the bottom of the page with the title, “as seen in…”

Take a look:

Media Mentions4) TRUST SEALS

Getting a trust seal on your e-commerce site can certainly boost conversions. There are many different kinds to get, however, they often add an extra layer of security to your checkout process and in turn provide that added level of trust.

Here are some of the most popular trust seals available for your e-commerce website:

Trust Seals Payments5) PLATFORM INTEGRATIONS

Does your e-commerce site use popular third-party services?

A very effective social proof you can add to your site will be to add the logos of those partners. This adds an extra layer of credibility for those familiar with those brands.

Take for example Baremetrics, they mention their integration with Stripe,

Baremetrics StripeWhile Baremetrics may be a new platform on the web, Stripe is a service that has a trusted reputation for effective and secure checkouts.

6) SOCIAL SHARE COUNTERS

Social proof in the form of social likes and shares is a strong use of social proof. Social media is a major influencer in decision making. Incorporating a few counters that show off how popular your items are will increase conversions quickly.

Social counters are a simple and easy way to show off social proof for your e-commerce store:

Social Media Proof7) SOCIAL ENGAGEMENT

Another great social proof can be done through your customers engaging and sharing your e-commerce with others. Setting up a specific hashtag that your current and prospective customers can tweet out or share is an effective way to prove to others that you are a trusted place to shop.

Here’s how WeSellSocks does it:

WeSell Socks8) SOCIAL FOLLOWING

Building your social following is a solid method of social proof. Channels reaching millions of followers allows customers to purchase with confidence.

Just take a look at this successful e-commerce store, J Crew:

JCrew InstagramSocial proof is a remarkable phenomenon. The effect can cause a wave of sales for your store. Sometimes, it won’t matter what the product is. When the snowball starts to roll down the slope, it will gather enough momentum and just continue to get bigger and bigger.

Try adding these social proofs to your e-commerce store and just watch as you boost sales.

Follow me on twitter for more ecommerce tweets

How To Sell Using Fear

By | Ecommerce, Marketing | No Comments

Fear is powerful.

This is the ancient survival mechanism that has been driving people’s choices since the beginning of time. It’s completely automatic, and often, beyond our ability to control.

Inspiring people to take action may sometimes require fear. The most common place where you will see fear used in public advertisements come from public health issues. You’re likely to have seen images made to convince people to wear a seatbelt or stop smoking.

Before addressing the ethics behind marketing with fear, let’s start by examining how fear can be used to motivate people to buy, donate, or simply comply.

WHY DOES FEAR WORK WHEN IT COMES TO MARKETING?

There has been a significant amount of research trying to understand the underlying factors as to why fear motivates people to buy.

In regards to the fear in general, there are two major factors controlling how we experience fear:

  1. Perceived Vulnerability: “How likely is this going to hurt me?”
  2. Perceived Severity: “How much is this going to hurt me?”

People who feel they are likely (vulnerability) to be hurt (severity) will feel threatened. You may think that the response would be to take action that reduces that harm altogether.

However, there is another factor to consider which motivates people toward an action that avoids harm.

Now, you may want to pay attention here. This is the element that marketers are using to push an action toward a purchase, donation, or subscription.

The factor is called efficacy. Efficacy is a person’s perceived ability toward being able to act on the threat or not. If people feel they have no control, they will take no action.

How does this relate to marketing?

Let’s look at some examples.

If you intend to use fear to drive an action toward a specific purpose, you have to be able to convey to following:

  1. Are they likely to be affected?
  2. If they are affected, will it be painful?
  3. Do they have the ability to avoid that pain?

As a marketer, your goal will be to find the fears that are already motivating actions. Your ability to capture a fear already in the world then removing the threat with a solution you provide is the effective marketing approach.

Fear in marketing can be used in places like home security. The threat of someone breaking in, stealing your precious belongings and potentially harming your family is a very frightening thought. Of course, the solution to this would be to install the security system you happen to be selling.

The threat affecting them is real, harm and trauma from a break in. How painful it will be is subjective. However, there is a clear solution to avoid this kind of pain.

Let’s look specifically at a large organization’s efforts that uses fear to gain donations for their cause.

This campaign, titled “Before it’s too late” uses an end of the world approach to motivate viewers toward taking a specific action, make a donation.

Take a look at their website, you can learn a lot from their marketing tactics: WWF website.

The marketers at WWF strive to prove that the problem is real and it affects us all. Their campaigns give a sense that what we are doing is destroying the planet and along the way we are destroying ourselves.

HOW TO USE FEAR IN YOUR MARKETING CAMPAIGNS

If you’re wondering how fear can be translated into your marketing efforts, let’s take a look at a real example of fear used in advertising.

Take a look at this advertisement.

Do you see how they entice fear?

Here they are using the fear of missing out. This is a popular approach for marketers to entice action. Using phrases like, “ends tomorrow,” “this week only,” and “last day,” creates that urgency to act.

Making sure your customers know that there is a limited time and that time is running out can tap into their instincts to buy now before it’s too late!

USING FEAR TO INCREASE SALES

As you can see, fear is a great motivator to direct someone to a specific action. However, they shouldn’t be used excessive otherwise they’ll start to lose their effect and your credibility may be called to question.

Here’s a few ways to rewriting your marketing plans into a fear driven campaign:

Advertising

Instead of saying, “Advertising increases traffic to your store,” use, “If you’re not advertising you will have less traffic than your competitors and a significantly reduced revenue.”

Financial Strategy

Instead of saying, “We help you save more money on your taxes,” use, “Do you really want to pay more in taxes and limit your financial freedom?

Health Insurance Plan

 Instead of saying, “it’s important to provide your prospective employees with an attractive package,” use, “Do you want to lose many great prospective employees because you don’t provide an attractive benefits package?”

These are just a few examples as to how you can write your marketing ideas into a fear based approach. The goal is to trigger the fear underlying the loss or damage of something valuable. Often, this can be in the form of reduced profits which is something everybody fears.

THE ETHICS OF FEAR IN MARKETING

Finally, let’s examine the ethics of using fear to sell. This may not be the only approach to making a sale, but it certain proves to be effective.

Depending on the product and services you provide, fear may be the only way to market successfully. Take for example WWF and other charities tackling global issues. They are able to get the funding for their humanitarian efforts by examining the fundamental root of the things we fear. Such as, the fear of poverty, the fear of bad health, the fear of death.

Fear may not apply directly to your marketing efforts, however you can see that the language you use can trigger fear based feelings.

Doing so allows you to connect with real fears already existing in the world and providing a solution for it.

However, in order to be a responsible marketer, there is always a fine line between ethical and unethical use of fear in marketing. The point here, tap into fear that exists, never try to create new fears in the world.