Marketing Vehicle

Using Brand Storytelling On Social Media To Engage With Your Customers

Everyone loves a good story, and so do your customers. The art of brand storytelling has been an important way for brands to connect with the customer. It evokes an emotional response and fosters a personal connection which helps to...

Kevin Urrutia | Dec 23, 2024

Social Media

10 Tips for Creating a Powerful Personal Brand Online

The segment for establishing brand today concerns the digital world more than the real one. It happens because social relations have migrated from reality to the digital sphere. The first time you heard about it, large agencies come up in...

Kevin Urrutia | Dec 23, 2024

Digital Marketing

Marketing

Alexandra Riggs Interview Oobi

Who are you and what business did you start? I’m Alexandra Riggs, a textiles and graphic designer. I started a business called Oobi over 15 years ago. Oobi is an ethical manufacturer of children’s fashion from newborn to 12 years....

Kevin Urrutia | Dec 23, 2024

Interview

It’s High Time: 6 Ideal AI Tools to Optimize Your Email Marketing Performance

Artificial intelligence had long been one of the most popular topics in science fiction movies. Although robots are still far from taking over the world in real life, AI is already a very common technology used for numerous purposes. Machine...

Kevin Urrutia | Dec 23, 2024

Digital Marketing

Web Design

7 Tips for Creating Your Best SEO Content

Regarding content marketing and tangible ROI, the only thing one must consider is SEO and improving this aspect of their business/ website. Moreover, it is believed that, in 2019, the SEO content will be targeted mainly toward the audience. In...

Kevin Urrutia | Dec 23, 2024

SEO

A/B Testing

A/B testing, also known as split testing, is the practice of showing two variants of the same webpage, email, or advertisement, at the same time, and comparing which of the two deliver more conversions. A/B testing is an experimental approach...

Kevin Urrutia | Dec 23, 2024

Digital Marketing Dictionary

Brand Loyalty

Brand loyalty is consumers’ behavior that influences them to continue to purchase and stay committed to a particular product, service, brand, or business. To establish brand loyalty, various businesses use creative marketing strategies, such as loyalty or rewards programs, trials,...

Kevin Urrutia | Dec 23, 2024

Digital Marketing Dictionary

9 Ways to Grow Your Twitter Following

Everyone’s Twitter feed is live and moving, so as a result, posting a generic inspirational quote once will not gain you much reach or attention, or any new followers for that matter. Within 140 characters, you must find a way...

Kevin Urrutia | Dec 23, 2024

Social Media

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