The Future of Digital Marketing: Navigating Trends and Technologies for Effective Campaigns
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Sales Accepted Lead (SAL)
A sales accepted lead (SAL) is a form of marketing generated lead (MQL) and are leads that need to be followed up to close a sale. Why is a Sales Accepted Lead Important? It’s important to understand your sales...
Sales Cycle
A sales cycle is a system or process a customer goes through from point of contact with a business to the final sale. This is different from a sales funnel and focuses on detailed interactions with a business to close...
Sales Forecasting
Sales forecasting is simply the process of predicting future sales. Generating accurate sales forecasts enable business and marketing strategists to make better business decisions and leverage their position in their respective niche. In order to obtain accurate sales forecasts, a...
Sales Funnel
A sales funnel is a system that takes a prospect on a journey with your business while end goal of producing a sale. There are many phases in a sales funnel, such as: Awareness Phase – prospects become aware that...
Seach Engine Marketing (SEM)
Search Engine Marketing (SEM) is a cost-effective solution to grow an online business via paid advertisements. It requires in-depth analysis of keywords used by consumers and strategically positioning to take competitive advantage on search engines. SEM is often confused with...
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of increasing, growing, and expanding online visibility via search engines. Essentially, these marketing efforts are dedicated to getting pages ranked higher on the results of search queries. To perform Search Engine Optimization, a...
Share of Voice (SOV)
Share of Voice (SOV) is a metric used to evaluate the “share” of total advertising exposure between competing brands and businesses in a similar market or niche. During an advertising campaign, this metric evaluates a brand’s exposure and presence within...
Social Listening
Social listening is a process of monitoring social channels and digital media conversations mentioning your business or brand. Marketing strategy uses social listening to tap into the questions, comments, complaints, and conversation surrounding consumer experiences and perspective. This can be...
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