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Celeste Robertson Interview Natural Supply Co
Interview Questions Who are you, and what business did you start? I’m Celeste Robertson, and I co-founded Natural Supply Co: an online boutique that stocks the best, most luxe natural and organic products for the whole family. We also offer...
Market Segmentation
Market segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can lead to more targeted messaging to attract customers to the right products and services. Why is...
Return on Investment (ROI)
Return on Investment (ROI) is a measurement on the performance of paid marketing or other campaigns to determine whether the “investment” was profitable or not. ROI attempts to measure the exact return, in profit, from a given campaign. Calculating ROI...
Launching a Business Online – 5 Tips for the Debut
It always seems like a pretty dope idea when it comes to leaving behind your regular 9 to 5 job in pursuit of starting an online business. Perhaps, starting an e-commerce venture or a blogging looks like an achievable goal,...
How Social Media Helps SEO
There have been some growing debates over the years about the connection between SEO and social media, which has raised the question of how these two strategies work together to achieve results. We all know that SEO helps our website...
Tips to create effective Customer Experience Strategies
When running a business, your end goal is to create an indelible impression on the customer. No matter what strategy you use, everything is futile unless your customer is unhappy when they leave your store. This only fuels the saying,...
How to Increase Conversion Rate of E-commerce?
If you are an online business owner, you’re already aware of the importance of driving your sales and increasing your conversion rate. The success of your business is highly dependent on your conversion rates. If you get a higher conversion...
7 Ecommerce Website Design Mistakes That Are Costing You Conversions
Remember the age-old saying, “Beauty lies in the eyes of the beholder”? It definitely doesn’t apply to your ecommerce website. Bad design kills your sales and drives customers away while engaging ecommerce website design has the potential to make them...
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