How To Turn Off Likes On Facebook
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Autoresponder
An autoresponder is used in email marketing that sends automatic messages after a specific trigger (i.e., when someone subscribes, after abandoning a cart, etc.) Why are Autoresponders Important? For any business, using an autoresponder improves the efficiency and effectiveness of...
Benchmarking
Benchmarking is the measurement of your business process and performance compared against competitors and industry standards. Common factors measured include: quality, time, and costs. You would use benchmarking to analyze success and gain deeper insights on how you compare with...
Brand Awareness
Brand awareness is a person’s ability to recognize or remember your brand. This also impacts consumer behavior by connecting your brand identity to specific products and services. You can increase brand awareness through your marketing efforts, and it can be...
Brand Equity
Brand equity is a marketing term that relates to your brand’s value. When your brand is perceived to be well-known or has strong brand awareness, it will have a more substantial weight. The more people think positively of your brand,...
Brand Loyalty
Brand loyalty is consumers’ behavior that influences them to continue to purchase and stay committed to a particular product, service, brand, or business. To establish brand loyalty, various businesses use creative marketing strategies, such as loyalty or rewards programs, trials,...
Buyer Persona
A buyer persona is a representation (sometimes fictitious) of your ideal customer based on research and accurate data at your business. Buyer personas often include: Customer demographics Behavior patterns Motivations Goals I have more details about the background information of...
Call-to-Action (CTA)
A call-to-action (CTA) is a compelling statement or web element that encourages an online audience to take a specific action (i.e. click here, subscribe, buy now, etc.). Business use call-to-actions to strategically attract their target audience to respond to their...
Click-Through Rate (CTR)
Click-through rate (CTR) is a metric used to determine the number of people who see an ad and click on it. CTR can be used to determine how effective keywords and ads are performing during a paid marketing campaign. Why...
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