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Click-Through Rate (CTR)
Click-through rate (CTR) is a metric used to determine the number of people who see an ad and click on it. CTR can be used to determine how effective keywords and ads are performing during a paid marketing campaign. Why...
Competitive Analysis
A competitive analysis is a critical component of establishing a marketing plan by understanding the strengths and weakness of competitors in a market place. Evaluation of competitors can come from various tools and techniques while derived from publically accessible sources....
Conversion Rate
Conversion rate is the percentage of people who take a specific desired action. This is a measurement of success for any marketing campaign. A conversion rate can be calculated for a wide range of campaigns and purposes. Some examples include:...
Cost Per Click (CPC)
Cost per click (CPC), also known as pay per click, is the cost for paid marketing based on the number of clicks on an ad. Why is Cost Per Click Important? Cost per click is important because it determines the...
Cost Per Impression (CPM)
Cost per impression (CPM) is an agreed upon payment plan for advertisements based on the number of impressions an ad receives. Typically, CPM is calculated based on 1000 impressions. Businesses are charged for each impression, or viewing. These ads do...
Demand Generation
Demand generation is creating interest, want, and desire for your products or services. It encompasses your enter funnel and maintains a constant demand for your offers. And, it addresses non-visible touch points before a lead enters your funnel all the...
Display Ad
A display ad, also known as a banner ad, is a specific type used with paid advertising. It uses an image or motion graphic embedded within web content, in the header or footer of websites, or somewhere in the sidebar....
Drip Campaign
Drip campaigns, also known as drip marketing, automated email campaign, lifecycle emails, autoresponders, and marketing automation, is a way to nurture leads through a series of messages. Whether by email or other messaging systems, a drip campaign sends a marketing...
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