7 Marketing Tools Marketers Must Explore for Better Efficiency
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Proactive Marketing
Proactive marketing is a premeditative, data-driven marketing strategy that focuses on the dynamic demands of customers. Being proactive anticipates and adapts to the ever-changing needs of the customer in a way that establishes ongoing benefits for sustainable growth. Proactive marketing...
Real-Time Marketing
Real-time marketing involves live data so marketers can make informed decisions based on up-to-date information. Instead of creating a marketing plan based on old data, marketers use current trends and customer feedback to connect their customers with products and services...
Response Rate
Response rate is a measurement of the number of people who respond to a specific call-to-action. This could be a button on a landing page, a reply to an email in a campaign, and more. Anyone who responds to these...
5 Ways to Improve Your Digital Marketing Strategy
So, we are in March now. Already two months have crossed and we have a lot left to organize. So, let’s start with digital marketing. Like you already know, digital marketing is a very robust tool. So, before you plan...
Why You Should Set Up A Google Business Page
We already know that in today’s digital world it’s important to create a space online for your brand or business. The reason is simple – if a customer does an online search for a product or service you offer they...
Return on Investment (ROI)
Return on Investment (ROI) is a measurement on the performance of paid marketing or other campaigns to determine whether the “investment” was profitable or not. ROI attempts to measure the exact return, in profit, from a given campaign. Calculating ROI...
Sales Accepted Lead (SAL)
A sales accepted lead (SAL) is a form of marketing generated lead (MQL) and are leads that need to be followed up to close a sale. Why is a Sales Accepted Lead Important? It’s important to understand your sales...
Sales Cycle
A sales cycle is a system or process a customer goes through from point of contact with a business to the final sale. This is different from a sales funnel and focuses on detailed interactions with a business to close...
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