Twitter vs Facebook Threads: What Industry Experts Say?
Filter by category
Marketing KPIs
Marketing KPIs (aka Key Performance Indicators) are specific metrics used to identify, track, and measure progress toward marketing goals. Examples of KPIs include: Customer Acquisition Cost Social Media Traffic Conversion Rates Bounce Rates Goal Value Qualified Leads per time A/B...
Marketing Opportunity
A marketing opportunity is a potentially favorable business opportunity from a sales-accepted lead that is qualified for your products or services. For a market opportunity to exist, a business must be able to identify its potential customers, their specific needs...
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a lead that has indicated interest in your business and is ready to progress further down your sales funnel. These are leads that have responded to and have expressed interest in buying your product...
Marketing Spend
Marketing spend is the total amount a business uses for marketing, advertisements, SEO, social media, and other marketing activities. This includes all ad costs as well as non-promotional expenses. Why is Marketing Spend Important? By examining your marketing spend, you...
Marketing Vehicle
A marketing vehicle is a specific tool used to drive your advertisements to its intended audience. This could be a specific marketing channel within a medium that delivers your message. A marketing medium is a form of communication, such as...
Multi-Touch Attribution
Multi-touch attribution is a marketing technique that evaluates the impact of each touch point that drives conversions. Understanding touch points is a subset of marketing attribution and allows for accurate analysis of a marketing campaign’s success. Why is Multi-Touch Attribution...
Niche Marketing
Niche marketing is a highly concentrated and well-defined form of marketing targeting a specific audience or customer. Instead of taking a broad approach or a large group of consumers, this marketing strategy focuses on a highly targeted group with a...
Paid Marketing
Paid marketing is any kind of marketing campaign that costs money. There are various places on the internet selling ad space, such as: Google Ads Instagram Ads Facebook Ads The cost of these ads may be based on pay-per-click (PPC),...
What are you waiting for?