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9 Ways to Grow Your Twitter Following
Everyone’s Twitter feed is live and moving, so as a result, posting a generic inspirational quote once will not gain you much reach or attention, or any new followers for that matter. Within 140 characters, you must find a way...
3 Crucial Steps for Creating a Successful Website from Scratch
Almost two-thirds of small businesses now have websites, and that number continues to grow. With more and more people going online to shop and find businesses, not having a website means that you’re not only missing out on converting them...
Celeste Robertson Interview Natural Supply Co
Interview Questions Who are you, and what business did you start? I’m Celeste Robertson, and I co-founded Natural Supply Co: an online boutique that stocks the best, most luxe natural and organic products for the whole family. We also offer...
Andrus Purde Interview Outfunnel
Who are you and what business did you start? My name is Andrus Purde and I’m a marketer and a tech entrepreneur, namely co-founder of Outfunnel. Outfunnel is a sales-centric marketing automation tool that helps businesses save time and resources....
Marji Guyler-Alaniz Interview FarmHer
Who are you and what business did you start? My name is Marji Guyler-Alaniz and I started an organization that shines a light on women Farmers, called FarmHer. What’s your backstory and how did you come up with the idea?...
Market Segmentation
Market segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can lead to more targeted messaging to attract customers to the right products and services. Why is...
Marketing Dashboard
A marketing dashboard is a reporting tool that displays marketing KPIs, marketing analytics, and other resourceful metrics. The visualizations and tables provided in a marketing dashboard offer an easy-to-understand interpretation of the effectiveness of marketing campaigns, sales, and other important...
Marketing Goals
Marketing goals are the specific tasks and objectives defined by your business. These can be increasing sales margins, improving marketing KPIs, expanding into new markets, and so on. When defining goals, it is strategic to follow the SMART goal framework:...
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