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Instagram Marketing
Instagram marketing is a method of reaching a wide audience on the Instagram platform. It involves both organic and paid marketing techniques to introduce potential buyers to products and services as well as building brand loyalty. Why is Instagram Marketing...
Lead Generation
Lead generation is a method of initiating an audience’s interest or inquiry for products and services. Leads can be used to build lists for email marketing, drive engagement with web pages, sign up for webinars and more. Lead generation is...
Lead Nurturing
Lead nurturing is a method of establishing, engaging, and maintaining relationships with potential customers. This is where nurturing a prospect requires ongoing nourishment (i.e. information) before they feel comfortable and confident to buy. Why is Lead Nurturing Important? When someone...
Market Attribution
Market attribution is the process of identifying actions (i.e. “Events” or “Touch Points”) that contribute toward the success of your marketing campaigns and a desired outcome. Each action is assigned a value and shapes decision making and modification of campaigns....
Market Attribution Models
Marketing attribution models reflect the various touch points, channels, and influences affecting customers with a business. This is an established “model” that outlines the entire journey from initial contact to final sale. It identifies how a customer is introduced to...
What Does SEO Stand For?
SEO (Search Engine Optimization) is a very big part of any comprehensive digital marketing strategy. Although it takes time, good SEO can bring a lot of traffic to your website in the long run. Better still, you don’t have to...
Top 3 Must-Know Tactics to Nurture Your Email List and Increase Your Conversions
Emailing your list is one sure way to strengthen your brand and build a genuine relationship with your audience. However, not all business owners and marketers have learned how to master this skill. Sending emails isn’t enough to get your...
How to Effectively Convert Viewers into Consumers
The success of any business is defined by its ability to lure customers, convince them about the service to confirm a purchase, and in the long term, retain them for future business. This three-step cycle ensures that the organization effectively...
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