Key features of any good User Interface design

Demand Generation

Demand generation is creating interest, want, and desire for your products or services. It encompasses your enter funnel and maintains a constant demand for your offers. And, it addresses non-visible touch points before a lead enters your funnel all the...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Display Ad

A display ad, also known as a banner ad, is a specific type used with paid advertising. It uses an image or motion graphic embedded within web content, in the header or footer of websites, or somewhere in the sidebar....

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Drip Campaign

Drip campaigns, also known as drip marketing, automated email campaign, lifecycle emails, autoresponders, and marketing automation, is a way to nurture leads through a series of messages. Whether by email or other messaging systems, a drip campaign sends a marketing...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Email Marketing

Email marketing is a method of promoting products or services via email. It utilizes strategic ideas to build and nurture relationships with potential clients and customers. Why is Email Marketing Important? Email marketing gives you a strategic approach to sharing...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Unstable Prices: How Artificial Intelligence Predicts Retail Sales

The amount of data necessary to gather and process to create a solid pricing strategy only keeps growing. Therefore, retail teams are now struggling to collect and evaluate all of it manually, making it difficult to set reasonable prices at...

Kevin Urrutia | May 21, 2025

AI

5 Things You Need To Do Before Launching your E-commerce website

With 7.655 billion total population, the online marketplace is the biggest in the world. A retailer not taking advantage of this opportunity is either ignorant or not ready for business. According to Statista, e-commerce generated 653 billion US dollars in...

Kevin Urrutia | May 21, 2025

Ecommerce

Engagement Rate

Engagement rate is a metric that measures how active and involved an audience is with content. It reveals how engaged they are through likes and shares. Why is Engagement Rate Important? The engagement rate is a critical metric used to...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Facebook Analytics

Facebook analytics is vital to improving engagement and reach on social platforms. It provides critical information about the demographics (i.e., age, gender, interests, etc.) to improve Facebook marketing targeting. Why is Facebook Analytics Important? Facebook analytics give you a better...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

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