OpenTable Marketing Strategy
Filter by category
Amazon Advertising Cost of Sales (ACOS)
Advertising cost of sales (ACOS) is a term coined by Amazon for their sponsored ads. You may not have heard this before but it is quite similar to concept of cost per acquisition. In simple language, ACOS is a measure...
Facebook Lookalike Audiences
Imagine targeting people who are most likely to engage with and buy from your business. This is Facebook lookalike audiences, in a nutshell. When choosing an audience for your Facebook ads, “lookalikes” is a segmentation tool that finds users with...
ROAS Calculation
Return on advertising spend, or ROAS is the amount of revenue earned from an advertising campaign. The goal of this calculation is to measure the effectiveness of your ads. To calculate return on ad spend, use this formula: ROAS =...
Everything You Need for Opening a Beauty Salon
Are you tired of working for other people and not being able to make any business or creative decisions? Well, if you are confident in your abilities, you can open your own salon. However, keep in mind that skills are...
Artificial Intelligence and SMS Marketing
In business, you have to have the ability to adapt to changing times. It means you ought to implement new tools as they become available to further your progress. The latest technological development—one that was a long time coming—is artificial...
Team-Building Activities Your Digital Team Will Enjoy
Employees who share an office quickly form bonds and learn to trust one another. If someone needs help, they can walk to a colleague and ask for a hand. Coworkers can know more about each other, talk face to face,...
4 Ways to Improve Your Facebook Marketing Strategy
The social media sphere has been evolving day by day. Tactics used to bring engagements to your business page in 2018 may not be sufficient anymore in 2019. To stay ahead of the game, you need to keep tweaking your social...
Can You Build a Business Today Without Social Media?
Social media may be the hottest marketing method, but it’s not completely necessary. Here are some ways you can build your business without it. Bing is a viable social media platform that can be a powerful tool for businesses to...
What are you waiting for?