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Email Marketing

Email marketing is a method of promoting products or services via email. It utilizes strategic ideas to build and nurture relationships with potential clients and customers. Why is Email Marketing Important? Email marketing gives you a strategic approach to sharing...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Unstable Prices: How Artificial Intelligence Predicts Retail Sales

The amount of data necessary to gather and process to create a solid pricing strategy only keeps growing. Therefore, retail teams are now struggling to collect and evaluate all of it manually, making it difficult to set reasonable prices at...

Kevin Urrutia | May 21, 2025

AI

5 Things You Need To Do Before Launching your E-commerce website

With 7.655 billion total population, the online marketplace is the biggest in the world. A retailer not taking advantage of this opportunity is either ignorant or not ready for business. According to Statista, e-commerce generated 653 billion US dollars in...

Kevin Urrutia | May 21, 2025

Ecommerce

Engagement Rate

Engagement rate is a metric that measures how active and involved an audience is with content. It reveals how engaged they are through likes and shares. Why is Engagement Rate Important? The engagement rate is a critical metric used to...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Facebook Analytics

Facebook analytics is vital to improving engagement and reach on social platforms. It provides critical information about the demographics (i.e., age, gender, interests, etc.) to improve Facebook marketing targeting. Why is Facebook Analytics Important? Facebook analytics give you a better...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Facebook Marketing

Facebook marketing is one of the most prominent digital channels to target potential customers. It offers various paid and organic tools to deliver messages and content to grow brand equity, social influence, and revenue. Why is Facebook Marketing Important? Both...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Funnel Velocity

Funnel velocity is the speed at which leads and marketing opportunities move down and out of your funnel. Measuring the rate at which leads pass through a funnel is a fundamental aspect of business planning. Funnel velocity can be measured...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Instagram Ads

Instagram ads promote products and services to reach a broad audience on the Instagram platform. It is often used to promote brand awareness, website traffic, lead generation, and moving current leads down a sales funnel. Why is Instagram Ads Important?...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

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