In-House vs. Agency Marketing: What’s Best For Your Business?
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Andrus Purde Interview Outfunnel
Who are you and what business did you start? My name is Andrus Purde and I’m a marketer and a tech entrepreneur, namely co-founder of Outfunnel. Outfunnel is a sales-centric marketing automation tool that helps businesses save time and resources....
Marji Guyler-Alaniz Interview FarmHer
Who are you and what business did you start? My name is Marji Guyler-Alaniz and I started an organization that shines a light on women Farmers, called FarmHer. What’s your backstory and how did you come up with the idea?...
Market Segmentation
Market segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can lead to more targeted messaging to attract customers to the right products and services. Why is...
Marketing Dashboard
A marketing dashboard is a reporting tool that displays marketing KPIs, marketing analytics, and other resourceful metrics. The visualizations and tables provided in a marketing dashboard offer an easy-to-understand interpretation of the effectiveness of marketing campaigns, sales, and other important...
Marketing Goals
Marketing goals are the specific tasks and objectives defined by your business. These can be increasing sales margins, improving marketing KPIs, expanding into new markets, and so on. When defining goals, it is strategic to follow the SMART goal framework:...
Marketing KPIs
Marketing KPIs (aka Key Performance Indicators) are specific metrics used to identify, track, and measure progress toward marketing goals. Examples of KPIs include: Customer Acquisition Cost Social Media Traffic Conversion Rates Bounce Rates Goal Value Qualified Leads per time A/B...
Marketing Opportunity
A marketing opportunity is a potentially favorable business opportunity from a sales-accepted lead that is qualified for your products or services. For a market opportunity to exist, a business must be able to identify its potential customers, their specific needs...
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a lead that has indicated interest in your business and is ready to progress further down your sales funnel. These are leads that have responded to and have expressed interest in buying your product...
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