How to Calculate Profit Margin
Filter by category
Market Attribution
Market attribution is the process of identifying actions (i.e. “Events” or “Touch Points”) that contribute toward the success of your marketing campaigns and a desired outcome. Each action is assigned a value and shapes decision making and modification of campaigns....
Market Attribution Models
Marketing attribution models reflect the various touch points, channels, and influences affecting customers with a business. This is an established “model” that outlines the entire journey from initial contact to final sale. It identifies how a customer is introduced to...
What Does SEO Stand For?
SEO (Search Engine Optimization) is a very big part of any comprehensive digital marketing strategy. Although it takes time, good SEO can bring a lot of traffic to your website in the long run. Better still, you don’t have to...
Top 3 Must-Know Tactics to Nurture Your Email List and Increase Your Conversions
Emailing your list is one sure way to strengthen your brand and build a genuine relationship with your audience. However, not all business owners and marketers have learned how to master this skill. Sending emails isn’t enough to get your...
How to Effectively Convert Viewers into Consumers
The success of any business is defined by its ability to lure customers, convince them about the service to confirm a purchase, and in the long term, retain them for future business. This three-step cycle ensures that the organization effectively...
9 Ways to Grow Your Twitter Following
Everyone’s Twitter feed is live and moving, so as a result, posting a generic inspirational quote once will not gain you much reach or attention, or any new followers for that matter. Within 140 characters, you must find a way...
3 Crucial Steps for Creating a Successful Website from Scratch
Almost two-thirds of small businesses now have websites, and that number continues to grow. With more and more people going online to shop and find businesses, not having a website means that you’re not only missing out on converting them...
Celeste Robertson Interview Natural Supply Co
Interview Questions Who are you, and what business did you start? I’m Celeste Robertson, and I co-founded Natural Supply Co: an online boutique that stocks the best, most luxe natural and organic products for the whole family. We also offer...
What are you waiting for?