The Most Successful eCommerce Platforms

Engagement Rate

Engagement rate is a metric that measures how active and involved an audience is with content. It reveals how engaged they are through likes and shares. Why is Engagement Rate Important? The engagement rate is a critical metric used to...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Facebook Analytics

Facebook analytics is vital to improving engagement and reach on social platforms. It provides critical information about the demographics (i.e., age, gender, interests, etc.) to improve Facebook marketing targeting. Why is Facebook Analytics Important? Facebook analytics give you a better...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Facebook Marketing

Facebook marketing is one of the most prominent digital channels to target potential customers. It offers various paid and organic tools to deliver messages and content to grow brand equity, social influence, and revenue. Why is Facebook Marketing Important? Both...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Funnel Velocity

Funnel velocity is the speed at which leads and marketing opportunities move down and out of your funnel. Measuring the rate at which leads pass through a funnel is a fundamental aspect of business planning. Funnel velocity can be measured...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Instagram Ads

Instagram ads promote products and services to reach a broad audience on the Instagram platform. It is often used to promote brand awareness, website traffic, lead generation, and moving current leads down a sales funnel. Why is Instagram Ads Important?...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Instagram Marketing

Instagram marketing is a method of reaching a wide audience on the Instagram platform. It involves both organic and paid marketing techniques to introduce potential buyers to products and services as well as building brand loyalty. Why is Instagram Marketing...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Lead Generation

Lead generation is a method of initiating an audience’s interest or inquiry for products and services. Leads can be used to build lists for email marketing, drive engagement with web pages, sign up for webinars and more. Lead generation is...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

Lead Nurturing

Lead nurturing is a method of establishing, engaging, and maintaining relationships with potential customers. This is where nurturing a prospect requires ongoing nourishment (i.e. information) before they feel comfortable and confident to buy. Why is Lead Nurturing Important? When someone...

Kevin Urrutia | May 21, 2025

Digital Marketing Dictionary

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