The Most Successful eCommerce Platforms
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Engagement Rate
Engagement rate is a metric that measures how active and involved an audience is with content. It reveals how engaged they are through likes and shares. Why is Engagement Rate Important? The engagement rate is a critical metric used to...
Facebook Analytics
Facebook analytics is vital to improving engagement and reach on social platforms. It provides critical information about the demographics (i.e., age, gender, interests, etc.) to improve Facebook marketing targeting. Why is Facebook Analytics Important? Facebook analytics give you a better...
Facebook Marketing
Facebook marketing is one of the most prominent digital channels to target potential customers. It offers various paid and organic tools to deliver messages and content to grow brand equity, social influence, and revenue. Why is Facebook Marketing Important? Both...
Funnel Velocity
Funnel velocity is the speed at which leads and marketing opportunities move down and out of your funnel. Measuring the rate at which leads pass through a funnel is a fundamental aspect of business planning. Funnel velocity can be measured...
Instagram Ads
Instagram ads promote products and services to reach a broad audience on the Instagram platform. It is often used to promote brand awareness, website traffic, lead generation, and moving current leads down a sales funnel. Why is Instagram Ads Important?...
Instagram Marketing
Instagram marketing is a method of reaching a wide audience on the Instagram platform. It involves both organic and paid marketing techniques to introduce potential buyers to products and services as well as building brand loyalty. Why is Instagram Marketing...
Lead Generation
Lead generation is a method of initiating an audience’s interest or inquiry for products and services. Leads can be used to build lists for email marketing, drive engagement with web pages, sign up for webinars and more. Lead generation is...
Lead Nurturing
Lead nurturing is a method of establishing, engaging, and maintaining relationships with potential customers. This is where nurturing a prospect requires ongoing nourishment (i.e. information) before they feel comfortable and confident to buy. Why is Lead Nurturing Important? When someone...
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