7 Reasons Why Email Marketing Calendar Is an Important Part of Your Business Campaign
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A/B Testing
A/B testing, also known as split testing, is the practice of showing two variants of the same webpage, email, or advertisement, at the same time, and comparing which of the two deliver more conversions. A/B testing is an experimental approach...
Ad Blocking
Ad blocking is a technology that can be used to prevent the download or display of paid marketing and advertisements. Why is Understanding Ad Blocking Important? Ad blocking is a concern for digital marketers as it decreases visibility of ads...
Advertising Network
An advertising network, or ad network, is a company that connects advertisers with channels, websites, and platforms to promote their products, services and brands. Ad networks vary by size and focus. Some media providers offer niche specific ad placements while...
ALT Text
ALT Text, also called an ALT Tag, is a brief description of a media file in the form of a sentence or a set of keywords. Why is ALT Text Important? Adding ALT text to your image is an important...
Autoresponder
An autoresponder is used in email marketing that sends automatic messages after a specific trigger (i.e., when someone subscribes, after abandoning a cart, etc.) Why are Autoresponders Important? For any business, using an autoresponder improves the efficiency and effectiveness of...
Benchmarking
Benchmarking is the measurement of your business process and performance compared against competitors and industry standards. Common factors measured include: quality, time, and costs. You would use benchmarking to analyze success and gain deeper insights on how you compare with...
Brand Awareness
Brand awareness is a person’s ability to recognize or remember your brand. This also impacts consumer behavior by connecting your brand identity to specific products and services. You can increase brand awareness through your marketing efforts, and it can be...
Brand Equity
Brand equity is a marketing term that relates to your brand’s value. When your brand is perceived to be well-known or has strong brand awareness, it will have a more substantial weight. The more people think positively of your brand,...
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