Tips to create effective Customer Experience Strategies

The Role of Social Media in Brand Building in 2025

In 2025, many businesses, from e-commerce ventures to casinos not on Gamstop, struggle to make their mark online. They often find themselves lost in the vast sea of digital competition. Social media stands out as a beacon for brand building,...

Kevin Urrutia | Feb 10, 2025

Marketing

Ocado Marketing Strategy

Have you ever wondered how a relatively young online grocery retailer like Ocado managed to carve out a significant place in the competitive UK retail landscape? It’s a fascinating story of innovation, strategic marketing, and a deep understanding of consumer...

Kevin Urrutia | Feb 10, 2025

Marketing

Lenskart Marketing Strategy

When you think about eyewear, what comes to mind? Perhaps you envision a pair of stylish glasses that not only enhance your vision but also reflect your personality. Lenskart has masterfully crafted a marketing strategy that resonates with consumers on...

Kevin Urrutia | Feb 10, 2025

Marketing

Pinduoduo Marketing Strategy

Pinduoduo’s Company Overview A vibrant marketplace scene showcasing a diverse group of people engaging in group buying on their smartphones. The background features colorful banners and advertisements promoting Pinduoduo’s unique marketing strategies, such as team purchases and discounts. The atmosphere...

Kevin Urrutia | Feb 10, 2025

Marketing

Coupang Marketing Strategy

How Coupang Conquered South Korean E-commerce A vibrant flat lay of a smartphone displaying the Coupang app, surrounded by various products available on the platform, such as electronics, fashion items, and home goods. The background should be a colorful, textured...

Kevin Urrutia | Feb 10, 2025

Marketing

Myntra Marketing Strategy

Myntra’s marketing strategy is a blend of innovative digital campaigns and customer-centric approaches, making it a leader in India’s fashion e-commerce. This case study delves into the marketing strategy of Myntra, analysing its unique marketing strategies and digital marketing tactics....

Kevin Urrutia | Feb 10, 2025

Marketing

AliExpress Marketing Strategy

Have you ever wondered how AliExpress has become a household name in the world of e-commerce? With millions of products at your fingertips and prices that often seem too good to be true, it’s no surprise that this platform has...

Kevin Urrutia | Feb 10, 2025

Marketing

Wish Marketing Strategy

How does Wish work & make money: Business Model & Competitors A whimsical scene depicting a giant wishbone in a vibrant, outdoor setting, surrounded by people of diverse backgrounds writing their wishes on colorful paper. The atmosphere is festive, with...

Kevin Urrutia | Feb 10, 2025

Marketing

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