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How to Manage a Distributed Marketing Team

The modern office has changed dramatically over the past decade or so. One of the most important aspects of this change is the fact that more and more people are working remotely, especially in companies that mainly sell their products...

Kevin Urrutia | Dec 23, 2024

Marketing

Why is Black Friday footfall in decline?

Black Friday may have grown in recognition over the last decade, however, recent trends show that footfall in Britain during Black Friday has fallen year-on-year. Early data from indicated that Black Friday footfall was down 8% over the Black Friday...

Kevin Urrutia | Dec 23, 2024

Marketing

How Can You Build A Video Sharing Website of your own?

Currently, it is a notable fact that internet users are spending a vital portion of their online time on video sharing websites like YouTube, Netflix, Amazon Prime, and Hulu. In fact, studies have proven that almost 80% of internet traffic...

Kevin Urrutia | Dec 23, 2024

Marketing

The Perfect Name For Your Business Is Out There—Here’s How You Can Discover It

If you’re an aspiring entrepreneur then you are probably well aware of how important it is to choose the perfect name for your business when launching your brand. The name is the very first thing a customer will learn about...

Kevin Urrutia | Dec 23, 2024

Marketing

Your Guide To Creating Marketing Videos That Work

Anyone paying close attention to digital marketing trends understands the immense promotional power of video. Smartphones increasingly dominate online activity, and with the intensity of social media feeds making most content blend together, video has the inherent advantage of being...

Kevin Urrutia | Dec 23, 2024

Marketing

Why Small Business Owners Should Engage in PR?

If you are running a small business, you are probably very well aware of all the challenges and obstacles you face every day, be it the lack of finances, resources, or skilled staff. However, all of those can be made...

Kevin Urrutia | Dec 23, 2024

Marketing

5 Important Elements of Good UX in 2023 (And Beyond)

User experience plays an essential role in the purchase decision. Slow and clumsy websites have fewer conversions and revenue. Modern consumers value experience and customer service higher than products. A good UX design improves customer satisfaction and encourages trust. Your...

Kevin Urrutia | Dec 23, 2024

Marketing

Why designers must pay more attention to functionalities over aesthetics when creating business websites

The aspect of functionality is more important for business-related websites, even though aesthetics matter a lot to attract visitors. Since lead generation and conversions are the cornerstones of business websites, it is natural that you must give more emphasis to...

Kevin Urrutia | Dec 23, 2024

Marketing

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