How Effective Is Ecommerce In South Africa
Filter by category
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of increasing, growing, and expanding online visibility via search engines. Essentially, these marketing efforts are dedicated to getting pages ranked higher on the results of search queries. To perform Search Engine Optimization, a...
Share of Voice (SOV)
Share of Voice (SOV) is a metric used to evaluate the “share” of total advertising exposure between competing brands and businesses in a similar market or niche. During an advertising campaign, this metric evaluates a brand’s exposure and presence within...
Social Listening
Social listening is a process of monitoring social channels and digital media conversations mentioning your business or brand. Marketing strategy uses social listening to tap into the questions, comments, complaints, and conversation surrounding consumer experiences and perspective. This can be...
Top of Funnel Marketing
Top of funnel Marketing refers to the efforts that are used to attract, engage, and build awareness for your business. This is how you will reach out to your target known and unknown audiences and converting them into leads. It’s...
Value Drivers
Value drivers are factors that influence the perceived value of a product or service. These are used to increase the perception of value to add a competitive edge in your market. There is a range of value drivers that can...
Viral Marketing
Viral marketing is a strategic and spontaneous method of engaging with a broad audience. It combines luck, creativity, and preparation to spread a message like a virus. The concept of viral marketing depends on providing content driven by user engagement. Users...
Web Analytics
Web analytics is the collection, measurement, analysis, and reporting of online data for understanding and improving online performance (i.e., sales, conversion rates, etc.). There are many valuable metrics obtained from web analytics, such as: Unique Visitors Page Views...
Ecommerce Marketing & Customer Experience: 15 Strategies Top Online Stores Are Using
E-commerce has woven itself into the very fabric of our lives. Not only do retail giants like Amazon ship products to millions of customers every day, but customers also purchase an endless array of goods from thousands of smaller eCommerce...
What are you waiting for?