Why should small businesses invest in SEO before traditional marketing hacks?
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Real-Time Marketing
Real-time marketing involves live data so marketers can make informed decisions based on up-to-date information. Instead of creating a marketing plan based on old data, marketers use current trends and customer feedback to connect their customers with products and services...
Response Rate
Response rate is a measurement of the number of people who respond to a specific call-to-action. This could be a button on a landing page, a reply to an email in a campaign, and more. Anyone who responds to these...
5 Ways to Improve Your Digital Marketing Strategy
So, we are in March now. Already two months have crossed and we have a lot left to organize. So, let’s start with digital marketing. Like you already know, digital marketing is a very robust tool. So, before you plan...
Why You Should Set Up A Google Business Page
We already know that in today’s digital world it’s important to create a space online for your brand or business. The reason is simple – if a customer does an online search for a product or service you offer they...
Return on Investment (ROI)
Return on Investment (ROI) is a measurement on the performance of paid marketing or other campaigns to determine whether the “investment” was profitable or not. ROI attempts to measure the exact return, in profit, from a given campaign. Calculating ROI...
Sales Accepted Lead (SAL)
A sales accepted lead (SAL) is a form of marketing generated lead (MQL) and are leads that need to be followed up to close a sale. Why is a Sales Accepted Lead Important? It’s important to understand your sales...
Sales Cycle
A sales cycle is a system or process a customer goes through from point of contact with a business to the final sale. This is different from a sales funnel and focuses on detailed interactions with a business to close...
Sales Forecasting
Sales forecasting is simply the process of predicting future sales. Generating accurate sales forecasts enable business and marketing strategists to make better business decisions and leverage their position in their respective niche. In order to obtain accurate sales forecasts, a...
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