How to Get on TikTok’s For You Page (FYP)
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Marketing Spend
Marketing spend is the total amount a business uses for marketing, advertisements, SEO, social media, and other marketing activities. This includes all ad costs as well as non-promotional expenses. Why is Marketing Spend Important? By examining your marketing spend, you...
Marketing Vehicle
A marketing vehicle is a specific tool used to drive your advertisements to its intended audience. This could be a specific marketing channel within a medium that delivers your message. A marketing medium is a form of communication, such as...
Multi-Touch Attribution
Multi-touch attribution is a marketing technique that evaluates the impact of each touch point that drives conversions. Understanding touch points is a subset of marketing attribution and allows for accurate analysis of a marketing campaign’s success. Why is Multi-Touch Attribution...
Niche Marketing
Niche marketing is a highly concentrated and well-defined form of marketing targeting a specific audience or customer. Instead of taking a broad approach or a large group of consumers, this marketing strategy focuses on a highly targeted group with a...
Paid Marketing
Paid marketing is any kind of marketing campaign that costs money. There are various places on the internet selling ad space, such as: Google Ads Instagram Ads Facebook Ads The cost of these ads may be based on pay-per-click (PPC),...
Proactive Marketing
Proactive marketing is a premeditative, data-driven marketing strategy that focuses on the dynamic demands of customers. Being proactive anticipates and adapts to the ever-changing needs of the customer in a way that establishes ongoing benefits for sustainable growth. Proactive marketing...
Real-Time Marketing
Real-time marketing involves live data so marketers can make informed decisions based on up-to-date information. Instead of creating a marketing plan based on old data, marketers use current trends and customer feedback to connect their customers with products and services...
Response Rate
Response rate is a measurement of the number of people who respond to a specific call-to-action. This could be a button on a landing page, a reply to an email in a campaign, and more. Anyone who responds to these...
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