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App Store Screenshot Sizes (ASO Guideline)
Before you pubish your app, there are a few guidelines and restrictions for the screenshot you can use for Apple’s App Store and Google Play. There are arguments that app icons and descriptions are the fundamental influencers that drive downloads....
Mobile App Advertising
A recent study on mobile app advertising by Appsflyer found that the world spent $38.9 billion for mobiles ads in 2018. They also suggest that this number is likely to grow by 34% by 2020. The question is: why is...
Mobile App Marketing
Are you promoting your apps with paid advertisements? If you’re competing with tens to thousands of other apps in your niche, what strategies can you deploy to get lots of people to download your app? Let’s take an in-depth look...
Mobile Marketing (Explained)
Most of you reading this post are probably using a mobile device. In fact, more than 80% of the world’s internet users own a smartphone. This creates exciting new opportunities for mobile marketing. Why? Mobile is disrupting the way the...
Mobile User Acquisition
The app market is exploding which means no matter how much time and effort you used to develop your app, it will all be for nothing if nobody knows about it. Right now, there are over 1.5 million apps in...
Top Influencer Marketing Strategies for the Social Business
Influence marketing is a strategy in which a brand collaborates with someone who has a strong influence on a highly-targeted audience. The influencer promotes the brand’s product to its large and engaged followers. A successful influencer marketing strategy increases the...
10 Effective Facebook Advertising Tips for Business Promotion
We know why you are here. You know that a lot of people use Facebook daily. Sixty-eight percent of America to be exact, and you want a piece of the action. And fair enough. These days it is vital that...
Marvin Menke Interview Hemel
Interview Question Who are you and what business did you start? I’m basically a compulsive creative type. I find joy through the fusion of different creative disciplines like design, photography and marketing. I graduated from the Fashion Institute of...
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