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Business Data Loss: Common Causes, Biggest Consequences, and Prevention Measures
Small businesses, as large corporations, rely heavily on technology when managing company operations and storing documents. However, while very developed, technology is still not to be trusted completely when it comes to keeping data safe and secure. Something as seemingly...
Ultimate Guide: What is Digital Marketing?
The world has shifted to everything digital – email, ebooks, online news portals, online shopping, and more. In the digital age, how do businesses rise above and leverage what these digital platforms have to offer? Everything changes at the speed...
Social Media Update Bulletin: LinkedIn's new interest targeting options for ad campaigns
With over 590 million users and two new members joining LinkedIn every second, the platform has become the favorite of professionals worldwide. In addition to providing users with a virtual space on which to network and connect, LinkedIn also offers marketers an...
How to Block Words and Profanity From Your Facebook Page
Facebook is one of the best advertising marketing platforms for brands, as it can help you reach your target audience optimally. But when you work hard to grow your brand’s Facebook page following, you also need to make sure your...
7 Tips for Creating Your Best SEO Content
Regarding content marketing and tangible ROI, the only thing one must consider is SEO and improving this aspect of their business/ website. Moreover, it is believed that, in 2019, the SEO content will be targeted mainly toward the audience. In...
A/B Testing
A/B testing, also known as split testing, is the practice of showing two variants of the same webpage, email, or advertisement, at the same time, and comparing which of the two deliver more conversions. A/B testing is an experimental approach...
Ad Blocking
Ad blocking is a technology that can be used to prevent the download or display of paid marketing and advertisements. Why is Understanding Ad Blocking Important? Ad blocking is a concern for digital marketers as it decreases visibility of ads...
Advertising Network
An advertising network, or ad network, is a company that connects advertisers with channels, websites, and platforms to promote their products, services and brands. Ad networks vary by size and focus. Some media providers offer niche specific ad placements while...
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