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Generation Alpha (Who is) and Why Are They Important to Marketers?
Generation Alpha is the demographic cohort born from 2010 until the mid-2020s, and they are the children of Millennials. This group of kids, currently aged between 0 and 13 years old, has grown up in a world where technology is...
Online Customer Research The Complete Guide
The success of any business largely depends on how well they understand their customers. In today’s digital age, online customer research has become an essential tool for businesses to gather valuable insights into their target market. This guide will explore...
Open Graph Meta Tags for Facebook and Twitter
Social media platforms, such as Facebook and Twitter, allow users to share links to websites and articles they find interesting. However, when a link is shared, the platform displays a preview of the content, including an image, title, and description....
SMS Marketing Doesn't Suck: Here's How to Use it To Generate Revenue
In today’s digital age, businesses have a plethora of marketing channels to choose from. While some may argue that SMS marketing is outdated or ineffective, the truth is that when done right, it can be a powerful tool for generating...
Facebook Hacks: Prevention Tips & Strategies
Facebook hacks can occur from time to time, as hackers constantly develop new techniques to exploit vulnerabilities in the platform. However, the exact frequency of Facebook hacks is difficult to determine because not all hacks are reported or detected. Facebook...
Facebook Metrics Every Brand Needs To Track For Success
In the digital age, social media platforms have become indispensable tools for brand success. Among them, Facebook remains a dominant force with its massive user base and powerful advertising capabilities. To maximize the potential of Facebook for your brand, it...
How To Add Admin To Instagram
Instagram has emerged as a dominant social media platform for individuals and businesses alike. To leverage the full potential of Instagram, it is essential to acquire key skills that enhance your presence and engagement. In this article, we will explore...
How To A/B Test Facebook Ads
Unleashing the Power of A/B Testing for Facebook Ads: Strategies, Benefits, and Key Elements to Test A/B testing, also known as split testing, is a valuable technique used in digital marketing to compare and optimize different versions of an ad...
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