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Top of Funnel Marketing
Top of funnel Marketing refers to the efforts that are used to attract, engage, and build awareness for your business. This is how you will reach out to your target known and unknown audiences and converting them into leads. It’s...
Value Drivers
Value drivers are factors that influence the perceived value of a product or service. These are used to increase the perception of value to add a competitive edge in your market. There is a range of value drivers that can...
Viral Marketing
Viral marketing is a strategic and spontaneous method of engaging with a broad audience. It combines luck, creativity, and preparation to spread a message like a virus. The concept of viral marketing depends on providing content driven by user engagement. Users...
Web Analytics
Web analytics is the collection, measurement, analysis, and reporting of online data for understanding and improving online performance (i.e., sales, conversion rates, etc.). There are many valuable metrics obtained from web analytics, such as: Unique Visitors Page Views...
Ecommerce Marketing & Customer Experience: 15 Strategies Top Online Stores Are Using
E-commerce has woven itself into the very fabric of our lives. Not only do retail giants like Amazon ship products to millions of customers every day, but customers also purchase an endless array of goods from thousands of smaller eCommerce...
How to use cold outreach to generate B2B sales
You realize that every position in a company is a sales position. But cold outreach methodology is one of the best ways to generate more B2B leads and sales. Cold emailing has been one of the most used techniques for...
Why Your Business Needs a Referral Program
There’s no better brand advocate than a happy customer. The power of word-of-mouth can lead to solid leads and help grow your business in ways other methods couldn’t. Referrals benefit your business because: They’re trustworthy: Referrals are more vital leads...
All You Need to Know about the SEC Whistleblower Program
Congress created the whistleblower program with the primary goal of paving the way for individuals to report any possible violations that relate to the federal securities laws that apply to the SEC. Money incentives were being offered to such individuals...
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