8 Things Digital Marketing Services in NZ Contribute to the Growth of SMEs

How Much Time Do Sales Teams Lose on List Building?

How Much Time Do Sales Teams Lose on List Building? Your sales team spent three hours yesterday building a prospect list. They searched LinkedIn, exported data, cleaned up formatting errors, verified email addresses, and enriched the records with additional information....

Kevin Urrutia | Dec 15, 2025

Marketing

How SaaS Startups Can Build Scalable Data Foundations From Day One

Image source If you run a SaaS startup, you already know how fast things move. New features, user feedback, and tight timelines often take over your day. It is easy to put data planning on the back burner. Many founders...

Kevin Urrutia | Dec 12, 2025

Marketing

Beyond ROAS: Measuring What Really Drives Repeatable Growth in 2025 and Beyond

Return on ad spend (ROAS) used to be the North Star metric for digital marketers. It was simple, measurable, and persuasive—spend a dollar, earn five, and the campaign looked like a win. But as the digital ecosystem grows more complex,...

Kevin Urrutia | Dec 09, 2025

Marketing

Streamlining Global Trade Operations with Intelligent Duty Drawback Solutions

The Continental Congress established the duty drawback in 1789, and this customs-related mechanism has helped businesses manage import costs ever since. The concept is straightforward – duty drawback lets companies get refunds on duties, taxes, and fees they’ve paid for...

Kevin Urrutia | Dec 09, 2025

Marketing

The 7-Figure Blueprint: Why Fast-Growing Service Brands Hire Fractional CMOs

The vast majority of all SaaS companies have to make the tough choice of marketing leadership that will be right for their business. Marketing can help you lower costs, optimize processes, and drive a predictable pipeline, so making this decision...

Kevin Urrutia | Nov 26, 2025

Marketing

How to Build a Strong Online Presence That Lasts

In today’s digital age, establishing a robust online presence is essential for individuals, brands, and businesses alike. Whether you’re running a small start-up or managing a well-established firm, your online visibility can make or break your success. But how do...

Kevin Urrutia | Nov 24, 2025

Marketing

10 Best Website Analytics Tools for Marketing Gurus

Why website analytics matter for marketing gurus If you call yourself a marketing guru, you probably obsess over numbers more than hobbies. Traffic, conversions, retention, revenue, everything wants your attention at once. This is like needy toddlers with laptops. Funny...

Kevin Urrutia | Nov 23, 2025

Marketing

How High-Performing Marketing Teams Use Workforce Management to Stay Agile

Marketing teams today operate in an environment defined by rapid changes, shifting customer expectations, and the constant demand for fresh, high quality content. Staying agile is no longer optional. It is a requirement for any team that wants to remain...

Kevin Urrutia | Nov 20, 2025

Marketing

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