What Does Dei Stand For

Celtic FC Marketing Strategy

When you think of Celtic FC, what comes to mind? The roaring crowds at Celtic Park, the iconic green and white hoops, or perhaps the rich history that has shaped not just a football club, but a community? As we...

Kevin Urrutia | Feb 17, 2025

Marketing

Sporting CP Marketing Strategy

#NotSportingLisbon: How the STAMP model can help keep control over the misuse of the Sporting Clube de Portugal brand name A dynamic shot of a diverse group of Sporting CP fans wearing the team’s colors, celebrating in a vibrant urban...

Kevin Urrutia | Feb 17, 2025

Marketing

FC Porto Marketing Strategy

When you think of football clubs that have mastered the art of efficiency, FC Porto often comes to mind. This Portuguese powerhouse has not only dominated the domestic league but has also made a significant mark on the European stage....

Kevin Urrutia | Feb 17, 2025

Marketing

Benfica Marketing Strategy

When you think of Benfica, the first images that might come to mind are the iconic red jerseys, the roaring crowds at Estádio da Luz, and the rich history of one of Europe’s most storied football clubs. But behind the...

Kevin Urrutia | Feb 17, 2025

Marketing

Feyenoord Marketing Strategy

When we think about successful football clubs, it’s easy to get lost in the excitement of the game itself. However, behind the scenes, there’s a world of strategy that keeps these clubs thriving. Feyenoord, one of the most storied clubs...

Kevin Urrutia | Feb 17, 2025

Marketing

PSV Eindhoven Marketing Strategy

In the world of football, where passion meets business, the marketing strategies of clubs can make or break their connection with fans. PSV Eindhoven, a club steeped in history and success, has embraced innovative marketing techniques that resonate deeply with...

Kevin Urrutia | Feb 17, 2025

Marketing

Ajax Amsterdam Marketing Strategy

When you think of Ajax Amsterdam, what comes to mind? Perhaps it’s the thrilling matches, the iconic red and white jerseys, or the passionate fans that fill the Johan Cruyff Arena. But behind this storied football club lies a sophisticated...

Kevin Urrutia | Feb 17, 2025

Marketing

Bayer Leverkusen Marketing Strategy

Bayer 04 Leverkusen A dynamic shot of a diverse group of fans wearing Bayer Leverkusen merchandise, gathered in a vibrant urban setting, showcasing their passion for the team. The background features iconic landmarks of Leverkusen, symbolizing community engagement and local...

Kevin Urrutia | Feb 17, 2025

Marketing

What are you waiting for?

Work With Us