Why you need to Change your SEO Strategy In 2018
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A/B Testing
A/B testing, also known as split testing, is the practice of showing two variants of the same webpage, email, or advertisement, at the same time, and comparing which of the two deliver more conversions. A/B testing is an experimental approach...
Brand Loyalty
Brand loyalty is consumers’ behavior that influences them to continue to purchase and stay committed to a particular product, service, brand, or business. To establish brand loyalty, various businesses use creative marketing strategies, such as loyalty or rewards programs, trials,...
9 Ways to Grow Your Twitter Following
Everyone’s Twitter feed is live and moving, so as a result, posting a generic inspirational quote once will not gain you much reach or attention, or any new followers for that matter. Within 140 characters, you must find a way...
Celeste Robertson Interview Natural Supply Co
Interview Questions Who are you, and what business did you start? I’m Celeste Robertson, and I co-founded Natural Supply Co: an online boutique that stocks the best, most luxe natural and organic products for the whole family. We also offer...
Market Segmentation
Market segmentation is a convenient method of dividing a market of potential customers into groups with similar wants and needs. The segments created can lead to more targeted messaging to attract customers to the right products and services. Why is...
Return on Investment (ROI)
Return on Investment (ROI) is a measurement on the performance of paid marketing or other campaigns to determine whether the “investment” was profitable or not. ROI attempts to measure the exact return, in profit, from a given campaign. Calculating ROI...
Launching a Business Online – 5 Tips for the Debut
It always seems like a pretty dope idea when it comes to leaving behind your regular 9 to 5 job in pursuit of starting an online business. Perhaps, starting an e-commerce venture or a blogging looks like an achievable goal,...
7 Important Principles For Successful Email Marketing
Did you know that email marketing is one of the oldest marketing techniques which never gets old? It’s a classic strategy which helps businesses stay relevant up to this very day, informing their clients and subscribers about what they have...
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