All Posts By


Different Career Options That You Can Choose in the Information Technology Industry

By | Business, Digital Marketing | No Comments

If you are someone who is a computer professional and loves working with computers, then a career in the Information Technology industry can be most suitable for you. If you can maintain a small network for your business, then you will have a lot of different information technology careers waiting for you. In this article, you will be learning more about the careers that you can get in the information technology industry.

  1. You will be able to work for a lot of large corporations in the capacity of their in-house IT support representative or as their network administrator. You can also try and find some employment in mid and large sized MSPs, and as IT supports providers, here you will be required to give consulting services to the clients of your boss or your company. Both of these options would be excellent career choices for you and be extremely rewarding. If you can get lucky, then you can get a position in strong and healthy companies that have room for growths and help you with decent management teams for working with.
  2. The job market has become quite saturated and difficult in the last few years, and it has become really difficult to secure a good career in any company, but if you are an IT professional, you will have high demands all the time. It will be important for you to improve and upgrade your skill sets though as that will mean that you can get better job opportunities. Having a good range of skills will help you in maintaining your job security because you will be able to offer high standards of information technology services.
  3. You would be able to start with your business of making computers and then reap all the benefits which will come with that, and you would also be your own boss. You can also start up with a new consultancy business. You will get a good chance to set it up easily and make it flourish.
  4. The utilities which you need are absolutely minimal to set up a consultancy business when you have good skills and can offer quality services. The services that would be expected from you include things like total network monitoring throughout the day, support through remote computers, fixing servers and routers and so on. These services are also in high demand today. Small business ventures which cannot afford to hire large firms for their IT services or keep permanent IT support teams will hire you on a contract basis and offer you jobs for supporting their systems. You can find hundreds of such companies to work for simultaneously.
  5. The range of opportunities is truly limitless. You can also consider becoming a master at programming. This will open doors for you in the world of software creation and programming also. This is also a lucrative career option. The demand for new software will go on increasing with time, and you can help in this by actively creating good software.
  6. Creating websites is also another good career choice in the IT industry. Several small-scale businesses which have not become too established will hire professionals to make their business websites and maintain them. Thus, you will again have no shortage of demand.

There is a wealth of career choices in the IT industry. You only need to look for opportunities. Because it would always be in demand so the money that you will get will also be quite more, you should get the proper educational qualifications for being eligible and then start taking professional IT courses also. This way you can ensure that you have a secured future.

In order for you to have a successful career in the field of information technology, it is important for you first to identify which IT career path is best for you and then work in that specific field. Of course, you will have plenty of opportunities to change your fields within the IT industry, but first, you should identify the specific field to start your career with.


Today it is a known fact that starting a career in the field of information technology can have a number of benefits for your career. You can consider giving this a try only if you have an interest in computers and electronic software. A career in the IT industry will have a lot of benefits for you, and you can expect to diversify too because this field will always be in great demand and specifically in the future. The amount of money and job security that IT professionals can expect is also quite good. Thus, you can consider having a career in the field of information technology. Hopefully, the information mentioned in this article would have helped you.

5 Tips To Increase Conversions Using Facebook Ad Images

By | Digital Marketing, Facebook Ads | No Comments

You might feel like you’ve tried everything already.

Improving your ads’ headlines, adjusting copy, trialing different ad placements with different audiences.

Yet conversions still aren’t increasing.

Something to consider then might just be your Facebook ad images. You see, around 80% of your Facebook Ad’s real estate is dominated by images, so ensuring that it is optimized to be as eye-catching and engaging as possible makes absolute sense.

And in this post, I’ll show you some ways to make them more appealing to your audience.


1. Include your logo and branding

A tailor-made design is an ideal way to take ownership of ads and make them stand out more clearly

above the “noise” of other ads on Facebook. In addition, it can be used to highlight the brand through your logo and company colors, which captures the user’s attention.

This is even more relevant when it comes to Dynamic ads, as these are often displayed to previous visitors who have a prior knowledge of your brand and therefore a greater chance of recognizing and responding to your brand’s ads.

Remember, Facebook ads are paid per view,  so it’s all about grabbing every chance to show your value – both directly through sales and indirectly through branding.


2. Add promotional messages

The messages you add to your Facebook ads don’t just have to be included in ad copy. Adding relevant labels to your ad images will not only make them more eye-catching but will bring home the message you want to get across.

Particularly around major holidays, you might be surprised at the number of brands who run Facebook ads that add these relevant messages to their product images. Simple, familiar phrases like “free shipping” “Best seller” or “Black Friday sale” will draw the eye and will be more likely to lead to conversions.


3. Show discount pricing

You have, on average 1.7 seconds to get the user’s attention, so the more visibility you can immediately create, the more likely you will succeed with your goal of increased conversions.

Giving a visual overview of the discount you are offering provides your viewer with an immediate idea of how much they are saving by clicking through to your product.

By including the discount percentages which a shopper was gaining by clicking on the ad, one client was able to increase Facebook conversions by 15% in a year.


4. Use Contrasting Colors to Grab Attention

I know I mentioned that branding and logo were crucial to a Facebook ad increasing conversions.

But if your ad image features colors that blend with Facebook’s color scheme, there is a big chance that it will disappear on the page.

That’s why featuring colors that contrast and stand out on a page, will make sure that your users will notice it.

Adding bright, orange borders to your product images will make your images pop. Don’t believe me? Check out the image below. Orange is complimentary to blue and therefore gives the greatest contrast to Facebook’s color scheme.

(Image courtesy of Buffer)


5. A/B Test your changes

The tips mentioned so far have all proven to increase conversions time and time again. But if you don’t measure what you are changing, how will you know what had the greatest effect?

A/B Testing is the final building block of increasing conversions. You need to proactively monitor your ads performance and stats to optimize and improve your CTR.

Watch its metric performance for a set period of time to determine which variation performed the best, and then take actions accordingly.


The last step

If you are running multiple Facebook ads for lots of different products (and let’s be honest, you probably are!) it’s going to be a long and time-consuming process to try and improve your ad images one by one with some of these tips.

That’s why WakeupData have created a tool that lets you apply these eye-catching borders, logos, pricing, promotional text and more to a single image template.

Those templates can then be easily applied to all other relevant products in that ad set.

Let’s say you are running a one-time offer for post-christmas sales for certain branded items in your feed. With an image transformation tool you simply create a template and apply it to those items which contains the brand and details of the promotion.


Then you can sit back and watch those conversions begin to increase!

How to Use Facebook Ads Manager to Create Custom Reports

By | Facebook Ads, Social Media | No Comments

There is no doubt about it – with over 2.3 billion monthly active users worldwide, Facebook still remains the biggest social media site today. This makes the platform potentially effective not just for connecting with friends, but also for raising awareness about your brand through ads. Imagine being able to tell even just a fraction of Facebook’s users about what you’re selling. The response could be phenomenal.

In fact, Facebook users interested in buying are increasingly clicking on ads, with e-commerce click-through rates having tripled in the last two years. The social network also trumps other popular advertising media in terms of building brand awareness – it costs just $7.29 to make a thousand impressions with Facebook ads compared to $35 and more with television commercials.

But just having the ads won’t get you the results you want. To ensure that your ads are working as intended, you need to analyze them while they’re running. And for this, you will need Facebook’s Ads Manager and its custom ad reports.

Ads Manager is a handy tool that gives you insights on your ad campaign’s performance. The reports provided are standard by default, but you can customize them to filter out information you don’t need and highlight the stats you do want to see. These custom ad reports are useful in identifying the changes or improvements needed to maximize the effectiveness of your campaign.


That said, here are steps to follow in creating custom reports and getting the most out of them:


1. Master the core metrics in ad analysis

How do you know your Facebook ads are performing? Marketers usually look at four metrics to gauge the performance of their campaign. These are:

  • Cost per result

Contrary to what its name implies, cost per result does not indicate the overall amount you spent on your campaign. Rather, it is the cost you spent to get the objective of your campaign that you optimized your ads for.  

Image Credit:

In a conversion campaign, for instance, every purchase made through your site after the delivery of an ad could be set as a success. Cost per result is computed as your budget divided by the number of successful actions, so a decrease in this metric is interpreted as an increase in your campaign’s performance.

  • Relevance score

Facebook assigns your individual ads an estimated score from 1 to 10 depending on how they fit your audience. The scores tend to vary during the first 72 hours and stabilize as the campaign settles into the algorithm. A higher relevance score usually coincides with a low cost per result and is indicative of good campaign performance. By the way, Facebook tends to stop delivering ads with very low relevance scores, so this metric is very important.

  • Frequency

Image Credit:

This metric shows how many times your intended audience has seen your ads. It usually starts at 1 and begins to increase along with your spend. You need to watch out for the phenomenon called ad fatigue, which happens when people begin to get tired of seeing the same ad. This causes an increase in your cost per result and a decrease in your relevance scores. Conversely, even an improving campaign will show an increase in frequency, albeit in slower increments.

  • Cost per Mille (CPM)

This metric measures the cost of 1,000 impressions or your ads’ appearance on your target audience’s screens, making it a good determiner of your campaign’s visibility. Ad fatigue from high frequency tends to increase CPM, along with cost per result.


2. Set up your assets

Ads Manager allows you to manage your assets conveniently. How you plan and set up your assets will inevitably affect the performance of your campaign. Under the Assets tab in Ads Manager, you will find the following items:

  • Audience


Image Credit:

This lets you assign audiences for your ad. You can create three types: Custom (people who have already visited your page or website), Lookalike (people who are similar to the people who have visited or liked your page), and Saved (people you have found using custom combinations of demographics, interests, and behaviors, among others).

  • Images

This is a repository of all the images you have uploaded to Ads Manager. You can choose to upload in bulk instead of uploading one by one.

  • Catalogs

This section is especially useful if you have an e-commerce site. It lets you view purchase events, product sets, and other relevant product data.

  • Business locations

Image Credit: Easy

If you have stores or businesses in different locations, you can input the addresses here. This section is handy for when you want to customize the location of your ads.

  • Block lists

The block list allows you to prevent your ad from running in domains or apps you specify.

  • Video

The section is similar to Images, except it contains all the videos you have uploaded to Ads Manager over time.


3. Create your campaign in Ads Manager

In Facebook Business Manager, click the link to Ads Manager. From here, you can create your very own campaign by clicking the green button that says Create Ad. Next, follow these steps:

Step 1: Indicate a campaign objective

Image Credit:

You can choose from several preset objectives, which include Awareness, Reach, Engagements, Conversions, and others. Facebook helps optimize the delivery of your ads, among other benefits, depending on which objective you select.

Step 2: Name your campaign

Image Credit:

This part is self-explanatory. A piece of advice: indicate the date range when naming your ad campaign. If you have multiple campaigns running, the date range will make looking for the right ads easier.

Step 3: Define audience targeting

Image Credit:

Remember the Audience section discussed above? You can use any of the audience types you have created in this section.

Step 4: Define your ad placement

Image Credit:

This lets you choose where the ads will appear. You can opt to show the ads on all platforms and formats or just a select few of Facebook’s digital real estate. Needless to say, the number of placements will affect the final cost of the campaign.

Step 5: Define your budget and bidding

In this section, you decide how much you’re allotting for the campaign. There are several options you can use to ensure that you are not overspending on your campaign. This is also where you can bid against your competitors for the best placement and keywords.

Step 6: Construct the ad

Image Credit:

This section lets you create the ad that will be shown to your audience. You can build new ads or select existing ones you’ve made in the past.


4. Use the right attribution window

Keeping track of what influenced your customer to buy your product is essential to creating successful campaigns. But if you’re using several advertising channels at the same time, attributing the successful action to the specific ad or marketing channel can be hard. Facebook’s attribution window can help you trace the conversion process, giving you a clear picture of the journey that customers took before making the purchase.

Image Credit:

There are several attribution models – how attribution is credited to which channel – to choose from. The same is true for attribution window, which pertains to the data recorded for actions attributed to your ads.


5. Measure and compare

Just looking at your campaign’s performance one day at a time may not give you a clear enough picture. Keeping track of the campaign’s progress day by day by comparing reports would be more effective for analysis.

Comparison reporting is easy to do in Ads Manager, as long as the campaign, ad, or ad set has run longer than one date range. To do it, just follow these steps:

Step 1: In Ads Manager, select the ad or campaign you want to view.

Step 2: In the top right, click on the date drop-down menu. This often shows the Last 30 Days by default.

Step 3: Go to the Compare icon and click it.

Step 4: Using the Calendar view, select the specific dates you want to compare.

Image Credit:



Facebook ads are among the most effective ways for a business to increase brand awareness, engagements, and conversions today. And with custom ad reporting, it has become easier to keep track of the ads you’re running and ensure that your business is getting your expected returns.

What do you like most about custom ad reports? Tell us in the comments.


Author’s Bio: Aaron Chichioco is a digital PR / business columnist. He has a vast experience in overseeing daily operations of several online businesses since 2011. He is currently the managing editor of You can follow Aaron on Twitter.

How to Use Instagram Video Ads to Boost Your Business

By | Digital Marketing, Instagram Ads | No Comments

Today Instagram has more than 400 million and growing users every day 80 million posts are shared, making it a pretty compelling platform for advertisers –other platforms struggle with concerns over data and privacy.

Instagram boasts a highly engaged audience and ads help drive awareness among users. This platform offers multiple options, from photo ads to carousel ads, as well as video ads and ads on Instagram Stories. To connect with the users the latter to offering sight, sound, and motion to further connect with users.


No matter which video ad format you choose, some of the tips to maximize their effectiveness.


1. Make the first seconds count.

Instagram users usually  quickly scroll through their feeds, so you need to make video ads that compel users to stop and invest some time

“You have very less time to capture anyone’s attention,” slow openers are not in competition to attract someone’s attention …you need something that is bright, moves and catch attention”.


2. Add text.

As you know Instagram audio is muted by default, brands must lead with visuals and/or text that is very attractive.

“How can you grab their attention by just getting your message across—by providing more than just captions,”.Create some dynamic text effects with help of  apps like Apple Clips to highlight the main points that you wouldn’t want any viewer to miss.”


3. Solve the problem.

These Instagram video ads identify a problem and show how a particular product solves it.

First identify a problem your potential customers have, then creating an emotional bond with them, so they are already intrigued with what you offer to them. Once they are hooked, then show them how your product or service solves that particular problem.


4. Focus on a single goal.

You should focus on a central theme, topic and goal for each ad posted on Instagram.

it could be anything from brand awareness to product education or ‘buy now’ options. Never try to incorporate all of this into the one ad because you will lose your audience and they will just scroll past your ad.

create video content that is tailored for them and to the point.


5. Look less like an ad.

Video ads should blend naturally into Instagram feeds for the best reception. Avoid overly self-promotional. Make sure video ads blend into feeds organically.

Capture users attention while scrolling. he said. Posting video content that brings value to the user is more likely to have engagement.


6. Shoot in the right dimensions.

Feed videos can’t be enlarged to cover the whole phone screen on Instagram. Viewers will consume a video ad within an Instagram post.

But in stories, the video will fill the entire screen but should be designed and filmed vertically. The ads that fill the entire space are the best ones.


7. How landing page optimization is done for mobile.

If you set call to action on video ads leads to a landing page, the brand has to make sure all these pages are optimized for mobile.

Instagram is mostly accessed from mobile devices. Keep everything simple don’t make it difficult for the users.


8. Visual consistency.

You should keep the momentum going with supporting content that is aligned with the ad. And keep it aligned with the video content.

It includes the colors, the style of video and the music involved in the video. Each and every small component makes a significant impact on the video as a whole.

If the message of the video does not match or line up with your brand identity, it will be marked off as inauthentic and users will avoid and scroll right past it.


9. Add a clear call to action.

Use Instagram video ads as teasers as users are looking for content that can be quickly consumed. To tracking down a link in a bio requires a lot of effort.

Always simplify your call-to-action as much as possible. Stop sending them from your video to your profile to a landing page, try including the ‘learn more’ on your video advertisement.

Complete your entire message within the video advert. This will encourage interested viewers to learn more from your website, rather than have to go searching for your call-to-action.


10. Test.

Always create multiple versions of their Instagram video ads. A/B test them to see which works best with their audiences.

Agreed advertisers should take advantage of Instagram tools to enhance results. Track the user’s path from ad to conversion.


11. Wait until users are connected to WiFi.

Show the ads only to consumers connected to WiFi to avoid a subpar experience where videos slow to a crawl. On slow networks, the user prefers not watching video ads.

Always remember people are very impatient and have so many distractions on social platforms, they won’t wait for your video ad to buffer and start playing.

For this reason, you need to use a Growth hacking tool kit.


12. Loopable videos.

Always create a video ad with loop ability in mind, with fade-out video and music at the intro and outro.

The longer your prospect spends with your video ad, the more likely the ad and your brand are to make an impression and will attract more and more users.


About the Author: Oren Greenberg is a digital marketing consultant at Kurve growth consultancy, a keen investor in disruptors, namely Fat Llama and Baby MORI. He has been featured in The Telegraph, Social Media Examiner, M&S, Virgin, HubSpot, Real Business, Awario, Brand24, Warm, Foundrmag, Smart Insights, Jeff Bullas, Social Media Today, and Digital Marketing Magazine.

7 Strategies to Successfully Deploy Online Training

By | Content Marketing, Digital Marketing, Marketing | No Comments

Youth is wasted on the young, said Irish playwright George Bernard Shaw. The same can be said about education. While young, we couldn’t care less about it. The moment we grow up though, we start regretting our past choices, wishing we were a bit more versed in the matters of life, science, art, and our own professions.

Online training may not be able to compensate for what we’ve lost in our youth, but it can definitely make us better at our jobs. It can help us adjust to our workplace environments, dust off our theoretical knowledge, and hone new applicable skills. This is how important online training is for employees.


Here’s how you can make it even more effective in terms of knowledge retention.


1. Personalize Learning Paths Using AI Insights

Is your organization using e-Learning software for online training deployment? If not, you should employ one of these tools right now, and we’ll tell you why.

e-Learning technology is cutting-edge right now, which means that most of these solutions rely on artificial intelligence to provide personalized learning environments. This is incredibly important in the context of online training, as learning habits in adults are much less flexible than in younger students. Adults need a very targeted approach.

Your employees are struggling with their time, focus, and motivation on a daily basis. Add training to their schedules, and their employee satisfaction rates will eventually drop.

Personalized learning, on the other hand, makes this experience easier and more enjoyable by adjusting educational content to people’s specific needs, habits, and preferences. It allows them to take online training courses at their own terms and to study at their own pace, which is crucial when it comes to juggling private and professional lives.

What does AI have to do with this? Well, using machine learning, it collects data from your trainees, analyzes their learning needs, and helps you create online training courses that are deeply personalized.


2. Make Content Consumable with MicroLearning

Trying to develop a work-life balance teaches us that time is incredibly valuable. A deficit of time, focus, and motivation presents a big obstacle to adult learners, who require a different approach to educational content.

Another thing that e-Learning software allows you to do is to organize online training courses in chunks of information that are bite-sized and easier to consume on a tight schedule. This strategy is called microlearning.

With microlearning, your employees can take courses whenever they have a productive minute to spare – while commuting to work and during their lunch breaks, for instance. The goal is to reduce your employees’ effort and make training more convenient. To achieve this, microlearning uses consumable content formats such as video and infographics.


3. Increase Learner Engagement with Gamification

But is there any way to increase their engagement, too? Can you introduce an element of fun to your online training courses, in addition to making them personalized and convenient? Sure you can. The only thing you need is imagination.

Presuming you already have a gamified e-Learning software, of course. Gamification taps into our childish love for games to provide edutaining experiences, or experiences that are entertaining and educational at the same time.

Examples of this strategy include competitions, point scoring, and other elements of game playing that can be incorporated in non-game contexts such as online training. Teachers have been using it for decades to motivate their young students, but L&D professionals are now discovering its great potential for corporate training as well.


4. Enable mLearning for All Trainees on the Move

For all the reasons stated above – busy schedules, lack of focus, and scarce motivation – your online training courses should be mobile-responsive. This is simply a requirement of the modern age. People are used to completing their daily tasks via smartphones, as mobile Internet now allows us to pay our bills, manage our private and professional relationships, and much more.

It’s only natural for online training to have its mobile version too, the one that can be accessed on the go. This is a huge time-saver that adds to the convenience of e-Learning.


5. Create an Environment that Caters to Extroverts

All-inclusiveness is another requirement of the modern age and is increasingly important in the workplace environment as well. But you already know that. What you may not know is that corporate training software solutions cater to this diversity by putting AI in charge of grading and eliminating bias.

This objective system has multiple benefits for extroverts. The psychological profile of extroverted people demands a special learning environment, in which trainees can thrive on social interaction and collaboration. As a strategy for online training, social learning can be achieved with e-Learning software solutions that include collaboration capabilities and gamification. Discussion boards, real-time exchange of ideas, and group brainstorming are all elements that can boost knowledge retention rates in extroverted learners.


6. Provide Digital Mentorship to Inspire Introverts

But what about introverts, you may ask? Extroverts are easy, but it’s the shy, silent types that require a special approach, especially when it comes to the delivery methods used in online training courses.

Corporate training software can help you with that too, once again, through innovative applications of AI technology. This is a task for digital assistants or chatbots.

In the field of online training and education, chatbots can provide digital mentorship to people who prefer an isolated approach to learning. Remember, introverted trainees will hesitate to express their opinions and seek help in addressing their points of conflict. This can significantly slow down their training.

Unlike face-to-face approaches, digital mentorship can offer expert guidance to introverted trainees, answer their questions in real time, and provide educational content on demand.


7. Motivate, Encourage, Incentivize, and Recognize

The last strategy we want to talk about should be an omnipresent element of your online training courses. As such, it’s less of a strategy and more of a necessity.

Recognizing your trainees’ accomplishments is not optional. If you want to deploy successful training, you need to continually boost your employees’ motivation by encouraging their professional growth and development. Now, this can always be done by issuing course completion certificates. All e-learning software solutions can help you create custom-branded diplomas. But, there’s more.

Gamification is a great motivational strategy, as it relies on tactics that help encourage participation. But it also uses badges, point scoring, quizzes, and other incentives. Whatever incentive, motivational tool or strategy you employ, it’s important to recognize your trainees’ accomplishments publicly and in real-time.


Final Thoughts

These seven strategies for online training deployment can be used separately, but it’s even better if they are combined for maximum performance. The key, as we’ve already mentioned, is in your corporate training software. The more feature-rich it is, the easier it will be for you and your company to create a convenient, personalized, engaging, time-efficient, and encouraging training environment.


Author’s Bio: Robin is a Technical Support Executive. He is an expert in various LMS and employee training software. Currently, he is a resident learning management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving. Follow him on LinkedIn or Twitter


Productive Tools to Enhance Your Facebook Post Content

By | Content Marketing, Social Media | No Comments

We are in the era, where firms are adopting strategies to seek user attention. For this purpose, marketers are working wisely to produce attractive texts on a daily basis. About 94% of B2B companies are either already working with content marketing strategies, or they have plans for it.


Reduce Cost and Create More Chances:

Content marketing not only saves bulk investment for traditional promotion but also brings in far better results. According to Demand Metric, it costs 62% less than outbound marketing and generates three times as many leads.


Importance of Facebook Marketing:

Facebook is the most used social media network among all. About 2.27 billion active users are spending time on it.

Almost every enterprise depends on the Facebook outcome for its marketing benefits. Considering this fact, attractive post content can enhance the results to a more significant extent. Below are some useful tools to increase the worth of Facebook post content to acquire a maximum advantage.


1- Analyze some finely written using Educator House or Object Me:

Before adopting any strategy, it is vital to research, analyze and make it applicable. The purpose should be apparent, and the aim must be set.

The mentioned tools will let you experience some excellent blogs and articles. I recommend you just not to read it for information, evaluate all the written aspects. Focus on the sentence structures, readability and composition. This inspection will help to write according to your audience and increase the fluency of the Facebook content. Users are pleased with the post which is easy to understand with simple characters.


2- Get Exclusive Instructions from WritingOcean and Guide2Write:

These are the two most used writing hubs. They are enriched with directions and guidelines for composing wow content. One can find detailed instructions and several resources to an attractive written piece. I have personally used these tools to improve my scripting abilities. It helped me a lot to improvise my capability of illustrating my ideas on paper. The best thing about the two engines is that they are free and easy to use. It will assist in creating your provided information to a much better quality for your Facebook crowd.


3- Create interactive content with MHR Writer or Australian Master:

The content of a Facebook post has such an impact on the brand’s users that many of the enterprises ask professional to do it for them. Aforementioned are widely acquired tools for this purpose. They make it so interesting that your social media circle will love to read and share. These tools make sure that the provided material is well according to instructions and correctly formatted. Their expert composers provide it with complete uniqueness, and the service lets you ask for unlimited revisions.


4- Organize your research with Accurate Cite or Cite This For Me:

People love to see quotations and statistics. It attracts users and increases their involvement. However, I have seen many of the cases where critics raise questions on the source of such information. Unsatisfying answers in these circumstances could cause a negative impact and can ruin the marketing campaign. Expert content creators for Facebook posts advice handling the situation by adding a reference to your information. You can use tools like AccurateCite or CiteThisForMe for perfect referencing.


5- Check the width of write-up via Word Count Jet or Word Counter:

The ideal length for the Facebook marketing post is 40 to 80 characters. The study from Jeff Bullas has found that post less than 40 characters receive 86% more engagement and one with less than 80 characters receive 88% more participation. So, it should be precise and less wordy. Above mentioned tools allow you to check the length of your content through different ways and help to keep the engagement rate high.


6- Proofread your writing through Grammarly or CrowdWriter:

The healthiest practice after composing something is to proofread it for the mistakes. What if someone with the same expertise does it for you? While you may analyze the trend and tactics for your next Facebook content, the previous one can be overlooked by the tools mentioned above. These services check the written piece to assure quality. They will make it perfect in regards to grammar and structure.


Good English, well written and well-spoken will open more doors. Bad English will slam doors; you didn’t even know existed.”
– William Raspberry


Mentioned above are some of the most significant tools preferred for composing posts over different social media forums. Furthermore, these applications/services are producing more than 95% accuracy. If a brand/product page needs excellent promotion, it should not ignore to use them in their routine practice.


Author’s Bio: Stella Lincoln is currently working as a marketing manager at AcademistHelp. Along with that she is a passionate blogger and loves to share her views with others. She has a keen interest to interact with entrepreneurs and students for lifting their careers with her experience.

These 8 Simple Tips Will Make Your Essay a Lot Better

By | Content Marketing, Digital Marketing, Marketing | No Comments

Writing essays is an essential element of the learning process. But how do you come up with a well-written and engaging essay? Easy with our tips!


8 Tips for Making Your Essay Perfect

Writing an academic paper is a real challenge for most students. Young people may not have enough time or skills to write a flawless essay. In fact, many of them do not even know where to start. Of course, you can use professional university essay writing services to avoid sleepless nights and poor grades for a poorly written essay, but that shouldn’t be the only way you deal with your assignments.

First of all, let’s determine what an essay is. We know that an essay is a composition on a specific topic that you are required to write in school or college.

The four most common types of essays are: descriptive and expository (expressing a personal opinion) and argumentative and critical (giving the pros and cons of an issue).

But, how do you express your thoughts, give logical arguments, and provide examples without exceeding the word limit and failing to meet all the requirements?

This article will provide you with important insights into the structure of an essay and offer tips on how to improve its quality.


1. Select a Topic

Carefully read the main question your teacher wants you to answer. To select a suitable topic, try writing down ideas that come to your mind. Decide what type of essay you are going to write. Narrow the focus and select an interesting topic depending on the chosen type and its main goal.

If you find it difficult to come up with a decent topic, you should ask your friend or mentor for assistance. After that, you will need to spend several more minutes to think over the plan and prepare the right arguments.


2. Develop an Outline

Make a plan for your essay before you start working on it. The absence of the outline leads to complete chaos in your thoughts. Therefore, embarking on a paper without a plan is a serious mistake. In this case, you can make many errors and waste your time.

Grab a sheet of paper and write down a topic in its center. Draw arrows extending in different directions from the topic. Your thoughts will be placed at the end of each arrow.

There is another way you can do it. Write down a topic on a sheet of paper and divide it into three sections — the introduction, main body, and conclusion. If you are going to write a five paragraph essay, you will need to allocate some more space for the preface, three main parts, and ending. This template will allow you to structure your paper much better.


3. Put Your Thesis Statement in the First Paragraph

Re-read your plan to create a thesis statement. Here, you have to formulate the problem and the main arguments of your essay into 1-2 clear sentences. Since the main problem is already stated in the requirements, your task is to basically retell it (not paraphrase it but retell!).

After you have described the problem, you can formulate the central question of your essay. To make it more attention-grabbing, you can cite a story, a dialogue, a shocking revelation, or a quote of a famous person. State the purpose of your writing in the last sentence or two of the introductory paragraph.


4. Express Your Opinion in the Second Paragraph

It is logical to start by stating your position regarding this issue. Next, you need to provide 2 or 3 arguments supporting your point of view. The arguments can be different, but they should be clearly stated. Providing two cases and justifying them in detail is better than making three short and undisclosed statements.

Remember that the number of words in an essay is limited. Here, you should not forget about the logical connection between sentences. After you have formulated the first argument, you need to prove it by providing an example. The example might also support or be related to the second argument.


5. Present an Opinion Opposite to Yours in the Third Paragraph

Begin it with a statement that contradicts your viewpoint. Add one or two arguments that might support this viewpoint. You will have to challenge the opposing arguments, so you should think about the ways of doing it beforehand.

If you fail to come up with a counterargument, you should back it up with another counterargument. When disputing arguments, you should not reiterate the ideas stated in the second paragraph.


6. Give Your Counterarguments in the Fourth Paragraph

The primary goal of this paragraph is to explain why you disagree with the opposite opinion. If you give two arguments in the previous section, then you should refute both of them. When disproving the opposing arguments, you should also suggest how they can be solved. For example, if someone believes that dogs are dangerous to keep without a leash or a chain, then it is not necessary to argue that they are harmless. It is better to turn this disadvantage into an advantage by stating that dogs are excellent guards in country houses, etc.


7. Write the Conclusion

Merely expressing their opinion in the final part is the most common mistake many students make. After all, the conclusion is connected with the entire essay, and not just to the second paragraph. Thus, it is necessary to summarize all previously stated ideas and express your point of view.

You can also give your recommendations on resolving the issue. And, no new information should be provided in the conclusion. The next step is to convince the reader that even though there are two opposing viewpoints regarding the issue, yours is the most valid one.


8. Proofread Your Essay

After you have written your essay, you should check it for errors. Make sure that the most persuasive points are mentioned in the first and last paragraphs. Keep in mind that your essay’s style is very important for assessing its quality.

Check the overall structure of your essay to ensure that you have used the right format. It is also recommended that you use clear and neutral language.

Your paper should be divided into paragraphs and correspond to your teacher’s requirements. The paragraphs should be easy to skim through and understand.

Observe the word limit stated in the requirements. Of course, editing and proofreading is not an easy task, so you can ask your friend to check the final version of your essay for mistakes.

Benefits of Hiring A Digital Marketing Expert

By | Content Marketing, Digital Marketing, Marketing | No Comments

Have you ever thought about Why we need Digital Marketers to publicize our product across the globe? The reason is only one i.e there are number of New websites publish online every day. Everybody aims to reach out for different needs, such as to

  • Create awareness of the brand
  • To advertise the new products and services
  • Educate the audience, and
  • Generate more leads and sales.

All these can actively be achieved with Search Engine Optimization.

Its benefits will immensely suit your business. Let’s see how.


  1. Website Optimization with a Professional Approach

Website optimization is not a piece of cake. One needs to take care of various aspects of SEO to optimize websites for different search engines & generate the expected results.

Only an experienced digital marketing professional can conduct different activities of Search Engine Optimization in a systematic manner and bring you the desired results in terms of web designing traffic, leads, sales, user engagement with the brand etc.


  1. Make sure to update Highly Optimized Content

The success of any digital marketing campaign is determined by the fact that how well you have scrutinized and utilized the supplied content. There are many SEO Agency experts who don’t check the uniqueness of content before using it for website optimization. Such a carelessness may hamper the dignity of business.

You must know that it is a time-consuming task, many steps are taken to finalize the content of the website. everyone cannot write the content as required. An experienced Search Engine Optimization professional knows the importance of content optimization.

A well-planned content marketing can help you attract the attention of the targeted audience and generate sufficient business every day for you.


  1. Sufficient Traffic/Business Opportunities from Different Sources

To be honest, getting involved in digital marketing will definitely be a fruitful affair. You have to spend a considerable sum of money for website creation, optimization, customization, migration, purchase of premium themes/plugins/SEO tools/Antivirus/Firewall, etc. All IT company don’t have a massive budget for Internet marketing.

They have to generate business opportunities on a low investment. They can’t afford to spend a lot of money on different Search Engine Optimization campaigns. So, hiring a digital marketing expert benefit them a lot.

A competent SEO Agency can optimize a website with the latest SEO practices and generate sufficient traffic from different sources at a fixed monthly price tag. You get lots of business opportunities which keeps you ahead of your competitors and thrive in digital marketing.


  1. Website Optimization for Different Search Engines

Too much reliance on Google for business generation is a suicidal approach in Internet Marketing. Just one Google update is sufficient to wipe out your entire web designing-based business and cause you a tremendous loss.

That is why dexterous entrepreneurs focus on all business opportunities coming along there way. After all, nothing is wrong if your website receives huge traffic and generate business opportunities from small search engines.

Especially when your site has a lower ranking in Google’s SERP due to high competition or other factors. A competent and experienced SEO Agency can optimize your site for different search engines and help you to get high-quality leads and sales every day.


  1. Manage your budget effectively within low cost

In digital marketing, traffic, leads, and sales matter a lot at the end of the day. There are many business owners who believe in the DIY approach when it comes to website optimization and business generation.

Most of them fail miserably in their efforts because of the lack of experiment and their inability to track user internet while optimizing a Singapore web design. An experienced SEO gives you a legitimate estimate regarding results in one, two or 3 months and help your business run smoothly even during unfavorable circumstances within justified prices.


  1. Gives the business opportunity to explore more

SEO trends keep changing from time-to-time. An SEO rule, which is valid today, will become null and void following Google’s update. A busy business individual always finds it difficult to keep a close eye on the changing Search Engine Optimization rules, optimize websites with the latest SEO tricks, and monitor other business activities also. Practically, it is impossible.

So, when you hire a professional SEO Agency expert they will take care of changing Search Engine Optimization protocols and optimize your website accordingly. You will get lots of time to focus on to scale-up your business.


Let’s Windup

A Professional digital marketing expert is a real comrade for all business organizations involved in SEO. An experienced digital marketing company Singapore can optimize your website for all major search engines & Internet savvy people an encourage even reluctant users to fall in love with your brand. So, hire Digital Marketing Experts and take your web designing-based business to a new level. You can also choose an IT company which provides high-quality Digital Marketing services to enhance your business.

Liz Butts Interview Sprinkle Pop

By | Interview | One Comment

Who are you and what business did you start?

“My name is Liz Butts and I am the owner of Sprinkle Pop. We manufacture artisan sprinkle mixes for confectionery use.”

What’s your backstory and how did you come up with the idea?

“I have a B.A. in finance and I worked in the oil and gas industry in treasury for nearly 10 years after college. All the while I’ve been a cake decorator on the side – since I was 15 actually. In January of 2017, I was looking for a specific combination of sprinkle colors for a baby shower cake. I could find them, so I created them myself. From there, Sprinkle Pop was born.”

Describe the process of designing, prototyping, and manufacturing the product.

“For each season I make sure to pay attention to the trends. I find color inspiration all over the place. Over 50% of our sprinkles are hand dyed. If we are introducing new colors, testing must be done to create a color formula as well. Once we have all our necessary component in stock, a formula is created by weight so that we can easily reproduce the sprinkle and have consistency from batch to batch.”

Describe the process of launching the online store/business.

“I was fortunate enough to have a community of cake decorators all over the country to sell to from the get-go. However, there was still a learning curve of photography, SEO, marketing, etc. I’m still learning every day!”

Since launch, what has worked to attract and retain customers?

“We’ve used a number of methods for marketing: Influencer marketing, Facebook ads, trade shows, etc.”

How are you doing today and what does the future look like?

“The business is thriving. In less than a year, I was able to quit my job and work on Sprinkle Pop full time. We have a warehouse in the city and several employees both in person and virtual.”

Through starting the business, have you learned anything particularly helpful or advantageous?

“The biggest lesson I have learned is to know your weaknesses. I spent way too much time trying to learn as much a possible – not a bad thing. However, the biggest wins we’ve had in our business is when I’ve hired experts to help me where I am lacking.”

What platform/tools do you use for your business?

“We use Shopify for our website, QuickBooks for bookkeeping and accounting, Shipping Easy for shipping, facebook, Instagram, and Pinterest for marketing.”

Advice for other entrepreneurs who want to get started or are just starting out?

“Surround yourself with cheerleaders! Always have your problem-solving hat on – you will fail! However, it’s how you move past your failures, learn from them, and persevere that will lead to your ultimate success.”

Are you looking to hire for certain positions right now?

“Currently, we are not hiring, but I do anticipate needing to hire another “Sprinkle Fairy” mid-year.”

What’s your average monthly revenue?

“We’re continuously growing so we don’t have a true average. I can say, though, that we did nearly triple our income from year 1 to year 2.”

Where can we go to learn more about you?

Why Users Uninstall Mobile Apps

By | Digital Marketing, Mobile Apps | One Comment

Converting a prospect to download your app is only the first hurdle in a long distance race. If you don’t pay close attention to how users engage with your app, you run the risk of losing them. Users uninstall your app and your churn rate soars. Just like that, you’ve severed your relationships with your customers.

What is it that drives people to uninstall apps from their devices? In a recent survey of over 2,000 mobile app users, CleverTap discovered three key reasons.

39.9% of people uninstall apps because they no longer use the app and 18.7% cite having limited storage space on their phone. What might be even more surprising is the 16.2% of people who uninstall apps because of too much advertising.

The long-term business goal for mobile apps is user retention, or simply to keep users from uninstalling. The key to building this long-term user retention is consistent engagement.

The average smartphone has 35 apps installed, and the average app consumes 38 MB of space. It goes without saying that your app should stay relevant enough in the minds of users to warrant the storage space.

For example, if a warning notification pops up on a users screen indicating they are running out of storage space, they’ll likely review the apps they don’t use anymore and promptly uninstall.

So, what are some smart ways to make sure your app isn’t the one people choose to delete?

First, you’ll want to make sure you’re using the amount of space necessary to run your app. Find ways to compress it as much as possible. You’ll also want to be cautious about the number of push notifications and advertisements you send to avoid overwhelming users.

But, what are the best ways to keep users engaged? Build on the features in your app that your users already enjoy. That means collecting user feedback, tracking user conversion rates, and using lengthy beta tests to adjust your app.

Study the tips and stats in the infographic from CleverTap below, so that your users download the best version of your app they’ll never have to uninstall.


Infographic by CleverTap