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The current age is the age of competition, and right now, you always need to need to go the extra to tap in your target audience. However, in order to compete on Amazon, you will need a more aggressive marketing strategy than search engine optimization campaigns. Almost 10 percent of the clicks on Amazon directly go as paid ads. To put simply, if you aren’t yet advertising, you aren’t earning enough on the biggest e-commerce platform across the globe. Amazon advertisement management services are provided by expert professionals who sync in your products with the right ads. Typically, Amazon ad management services are categorized in the following sections-

Sponsored Brand Service

For this service, the Amazon Marketing Specialist will develop and create sponsored ads that will promote certain products from your company. Right after creating these ads, they will be used for targeting your target customers. Sponsored ads have a conversion rate which is thrice the rate of Google’s shopping advertisements.

Sponsored Product Ads

A dedicated Amazon marketing specialist will develop and manage your sponsored products. Each of these ads will promote a specific product that’ll reach your target audience every time they search for that specific product. Sponsored ads will offer you the best sales-per-click in terms of Amazon PPC.

Product Display Ads
A dedicated Amazon Specialist will develop and manage your product display ads. These ads are easy to come up with, and they target a significant chunk of the audience. These Amazon marketing specialists also conduct consistent campaigns to reach out to your target campaigns.

Using Amazon advertisements for your business is pretty simple if you follow the right steps. In the next couple of sections, we will discuss these steps in detail.

Advertising with sponsored products

You can sync Amazon ads with sponsored products to use it for business. In order to do this, you will first have to start out by choosing the products you’re looking to sponsor. Once you’re done with that, choose the keywords that you want to target, set your budget and get started with advertising right away.

Who Can Use These Sponsored Products?

Any professional seller, vendor, book vendor, or Kindle author can get started with advertising their sponsored products. The products should, however, meet the eligibility criteria of Amazon.

Once you’ve chosen your set of sponsored products, your ads will appear right on the section where customers can see them. To put it simply, customers will be able to check the sponsored products on the very first page of the search results as well as the product pages. This will offer instant visibility to your preferred products.

When you have a list of sponsored products, it will also sporadically boost your sales by reaching out to the customers of Amazon, who are specifically searching for your product. The ads will automatically drive these customers to your product page, thereby helping you enjoy higher profit and greater sales.

Since ads are calculated on a cost-per-click basis, you will only be required to pay when a certain customer clicks on your advertisements. You will also be able to manage your budget by choosing how much you’re looking to bid for every click.

Whether it’s generating awareness about a new product, promoting some seasonal products, or developing maximum demand for a best-selling item, Sponsored products will help you meet a wide range of goals.

Amazon will offer several different tools that will make it simpler for you to assess the performance of the campaign and measure its overall success. After you’ve successfully launched the campaign, you will be able to access all the reports on a page called the reporting page’.

Promoting Your Products With Sponsored Brands

Promoting products with products with sponsored brands is equally simple. All you need to do is choose the products that you’re looking to advertise, create and personalize an advertisement of your preference, choose the keywords that you are looking to target and finally submit your ad to Amazon for reviews. In almost all cases, the advertisement will be reviewed in 72 hours.

If you are a seller, book vendor, or vendor who’s enrolled in the Amazon Brand Registry, you will be able to promote your products with sponsored brands.

When you use sponsored brands for advertising your products, they will be featured in the search results, thereby helping you to drive the discovery of your brand. Your brand’s products will be discovered more often and more people will come to know about it. You can also use the customized messaging option to help your viewers check your products the way you want them to.

Sponsored brands will also help reach out to customers when they aren’t really sure about what to buy. When any Amazon user clicks on the logo of your brand, they will be taken to a specific store or a completely personalized landing page. When they click on the product there, they will be automatically redirected to your product page.

For this program too, advertisements will be calculated on a cost-per-click basis. This means you will only have to pay when your customers click on a specific advertisement. In this way, you will get to control the amount you’re spending by fixing a budget and deciding how much you’re planning to bid against every click.

While you can use every other product for the sponsored product, your adult products, any refurbished products, and products in some closed categories won’t qualify for advertising.

You can also promote your products by advertising it on Amazon stores. In order to do this, you will first have to come up with a page for your products under specific categories with a pre-designed template. You can also use drag-and-drop files in order to access this.

After this, start adding videos, texts, and images for telling your brand story and showing your products in complete action. Finally, submit your fully customized store to Amazon for review. In almost all cases, the store will be reviewed within 72 hours.

You can use Amazon stores for showcasing and featuring your brand history. This will help potential shoppers to discover your product portfolio, which in turn, will motivate them to purchase your products.

One of the defining aspects of this feature is that you do not require any coding to set up the store. You can easily use the drag and drop templates to get things going. There are several predesigned templates that will help you to come up with a perfectly customized multi-page store. And the best part: you get to do all of this without writing any code in the first place.

The Amazon store feature will also help you to generate your fully customized URL address. So you can now drive shoppers on your Amazon store, by using a simple and easy to remember Amazon URL.

The stores also provide you with the necessary insights about your advertisement campaigns. This will help you to understand and assess the traffic that’s coming to your store. The store’s insights dashboard offers metrics like your daily visitors, average page views, and details about the overall sales received from your store. If you’re looking to market your store amid external marketing resources, we are also a Facebook Advertising Agency and Google Adwords Agency, you can also come up with a tag to the URL for analyzing the current traffic sources to your Amazon store.

If you have an e-commerce business and are looking for an Ecommerce Marketing Agency, then too, you can use Amazon ads to their maximum potential to make the most out of them. As of now, you can use display advertisements, video advertisements, custom advertisements, and Amazon DSP.

Display ads- Display ads let you customize your brand message and reach out to your target audience. These ads are available in many different formats, and you can always explore them and choose the one that fits your requirements to the fullest. Use your very own creative advertisements or the pre-built advertisements from Amazon to use this feature.

Customers will be able to check display advertisements on Amazon websites, Amazon applications, devices and websites that aren’t owned or operated by Amazon. You won’t have to sell your products on Amazon for buying Amazon ads. Customers will be directly taken to a product page or external landing pages with this feature. This feature will also help you to reach out to your target audience.

Video Advertisements- As evident from the name, video ads allow you to combine text with a wide range of sounds and visual effects to create a compelling marketing message that motivates potential buyers to purchase your product. With video advertisements, you get a chance to transcend beyond the conventional TV advertisements to share your brand message with the kind of audience who are actually’ willing to consume your content.

Video advertisements will also empower you to feature your brand message and give demos of your products and services. Unlike other advertising platforms, Amazon will embed your advertisement across high-quality authority websites in a trusted and completely safe environment. You can buy video ads even if you’re not selling any product on Amazon. If you are a self-service Amazon DSP user, you will have the added option of buying and managing your very own video campaigns.

Custom Ads- Custom ads are the kinds of advertisements where you can customize the ad according to your required preferences. So you can now surprise and amuse your customers from digital ad placements or happening live events. Additionally, you will also have the option of reaching out to your Amazon audience both online and offline. So whether it is a brand integration or an out-of-home execution- reaching out to your customers with custom ads is easier than ever.

Amazon comes with a team of professional and consultants, who reach out to you, understand your business, and finally come up with contents that resonate with your brand’s message. As of now, you will be able to buy custom ads even if you don’t sell any products on Amazon.

Amazon DSP- Amazon DSP is an on-demand platform that allows advertisers to purchase both videos as well as display advertisements. With this feature, you will have access to Amazon’s exclusive audience that you wouldn’t find elsewhere. Additionally, you will also get a chance to use the Amazon ads marketing strategy to the fullest. With this strategy, your content will be featured on Amazon IMDB via the direct inventory of Amazon.

While there are several reasons why you should use Amazon ads for business, some of them are listed below-

Reach out to your target audience more easily. Enjoy greater visibility. Get higher traffic. Simple and hassle-free operation. Plenty of advertising campaigns to pick from. Customize your advertisements according to your preference. Affordable pricing.

There isn’t any fixed monthly or yearly cost for the Amazon advertisement campaigns. You will only be charged a certain fee when a customer clicks your ad and is driven to your website. You will be able to control this amount. Additionally, you will also have the option for setting your daily budget. This feature helps you to perfectly measure the returns you’re receiving from investing in advertisements. Additionally, it’ll also allow you to optimize your budget according to your convenience.

So now that you know everything about Amazon advertisements, explore the different campaigns and choose one that meets the requirements of your business, just the right way.

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Expertise: Amazon marketing agencies have specialized expertise in maximizing sales and visibility on the platform. They can help you optimize your product listings, create targeted advertising campaigns, and leverage Amazon’s fulfillment and shipping services to increase your chances of success.

Cost efficiency: Amazon marketing agencies can help you get the most out of your marketing budget by identifying the most effective strategies and tactics for your business. They can also help you optimize your campaigns to maximize your return on investment (ROI).

Access to specialized tools and resources: Amazon marketing agencies often have access to specialized tools and resources that can help you get better results from your campaigns. These may include advanced analytics platforms, keyword research tools, and other tools that can help you track and optimize your campaigns.

Increased sales and visibility: The main goal of an Amazon marketing agency is to help you increase your sales and visibility on the platform. By working with an Amazon marketing agency, you can increase your chances of success on the platform and achieve your business goals.

Overall, hiring an Amazon marketing agency can be a valuable investment for businesses looking to effectively sell their products on Amazon and increase their visibility on the platform.

One of the main reasons to consider hiring an Amazon marketing agency is the expertise they can provide. Amazon marketing agencies have specialized knowledge and experience in maximizing sales and visibility on the platform. They can help you optimize your product listings, create targeted advertising campaigns, and leverage Amazon’s fulfillment and shipping services to increase your chances of success.

For example, an Amazon marketing agency can help you identify the most effective keywords and search terms to use in your product listings, create targeted advertising campaigns that reach the right audience, and optimize your listings to increase your chances of being found by shoppers.

By working with an Amazon marketing agency, you can be confident that your campaigns are being handled by experts who have the skills and knowledge to deliver the best possible results. This can be especially valuable if you are trying to increase your sales and visibility on Amazon and achieve your business goals.

Another reason to consider hiring an Amazon marketing agency is the cost efficiency they can provide. Amazon marketing agencies can help you get the most out of your marketing budget by identifying the most effective strategies and tactics for your business. They can also help you optimize your campaigns to maximize your return on investment (ROI).

For example, an Amazon marketing agency can help you identify the most cost-effective keywords and search terms to use in your product listings, create targeted advertising campaigns that are aligned with your business goals, and track the performance of your campaigns to identify areas for improvement.

By working with an Amazon marketing agency, you can be confident that your marketing budget is being used effectively and that you are getting the best possible return on your investment. This can be especially valuable for small businesses or startups that may have limited resources to devote to marketing.

Overall, hiring an Amazon marketing agency can be a cost-effective way to increase your sales and visibility on the platform and achieve your business goals.

Another benefit of hiring an Amazon marketing agency is the access to specialized tools and resources they can provide. Amazon marketing agencies often have access to specialized tools and resources that can help you get better results from your campaigns. These may include advanced analytics platforms, keyword research tools, and other tools that can help you track and optimize your campaigns.

For example, an Amazon marketing agency may use tools like Google Analytics or a CRM system to track key metrics, such as conversion rates, traffic, and cost per acquisition. They may also use tools like keyword research software to identify the most effective keywords and search terms to use in your product listings.

By working with an Amazon marketing agency, you can take advantage of these specialized tools and resources and get better results from your campaigns. This can be especially valuable if you don’t have the expertise or resources to use these tools on your own.

Overall, the access to specialized tools and resources that an Amazon marketing agency can provide can be a valuable asset for businesses looking to effectively sell their products on Amazon and increase their visibility on the platform.

Another reason to consider hiring an Amazon marketing agency is the increased sales and visibility they can help you achieve. The main goal of an Amazon marketing agency is to help you increase your sales and visibility on the platform. By working with an Amazon marketing agency, you can increase your chances of success on the platform and achieve your business goals.

Amazon marketing agencies use data and analytics to track the performance of their campaigns and identify areas for improvement. They may use tools like A/B testing software to test different elements of their campaigns and identify the most effective strategies and tactics.

In addition, Amazon marketing agencies can help you optimize your product listings, create targeted advertising campaigns, and leverage Amazon’s fulfillment and shipping services to increase your chances of success. They can also help you identify the most effective channels and tactics for reaching your target audience and ensure that your campaigns are aligned with your business goals.

Overall, hiring an Amazon marketing agency can be a valuable investment for businesses looking to effectively sell their products on Amazon and increase their visibility on the platform.

Optimize your product listings: To increase your chances of success on Amazon, it’s important to optimize your product listings. This includes using relevant and effective keywords and search terms in your titles, descriptions, and bullet points, as well as including high-quality product images and accurate pricing information.

Use Amazon Sponsored Products: Amazon Sponsored Products is a pay-per-click (PPC) advertising program that allows you to bid on keywords and have your products displayed in the search results and on product detail pages. By using Amazon Sponsored Products, you can increase your visibility on the platform and drive more traffic to your products.

Use Amazon Advertising: Amazon Advertising is a program that allows you to create targeted advertising campaigns that reach your target audience on Amazon and across the web. You can use Amazon Advertising to create display ads, sponsored brand ads, and product display ads, and target your ads based on a variety of criteria, such as keywords, demographics, and interests.

Utilize Amazon’s fulfillment and shipping services: Amazon’s fulfillment and shipping services can help you get your products to your customers faster and more efficiently. By using these services, you can reduce your shipping costs and improve your customers’ experience, which can increase your chances of success on the platform.

Overall, the key to advertising on Amazon is to optimize your product listings, use Amazon’s advertising programs, and leverage Amazon’s fulfillment and shipping services to increase your visibility and reach on the platform.

One of the key ways to advertise on Amazon is to optimize your product listings. This includes using relevant and effective keywords and search terms in your titles, descriptions, and bullet points, as well as including high-quality product images and accurate pricing information.

Here are some specific tips for optimizing your product listings:

Use relevant keywords: Include relevant keywords and search terms in your product titles, descriptions, and bullet points to help your products show up in search results.

Use descriptive titles: Make sure your product titles accurately and clearly describe your products. This will help shoppers understand what your products are and why they might be interested in them.

Include high-quality product images: Use high-quality product images that clearly show your products from multiple angles. This will help shoppers get a better understanding of what your products look like and whether they might be interested in them.

Include accurate pricing information: Make sure to include accurate pricing information for your products. This will help shoppers understand how much your products cost and whether they are a good value for the price.

Overall, optimizing your product listings is an important step in advertising on Amazon and can help you increase your visibility and reach on the platform.

Another way to advertise on Amazon is by using Amazon Sponsored Products, a pay-per-click (PPC) advertising program that allows you to bid on keywords and have your products displayed in the search results and on product detail pages.

Here are some specific tips for using Amazon Sponsored Products:

Identify relevant keywords: Use tools like the Amazon Advertising Keyword Tool or Google’s Keyword Planner to identify relevant keywords and search terms for your products.

Set up your campaigns: Set up your Amazon Sponsored Products campaigns in the Amazon Advertising Console. You can create separate campaigns for different products or product categories, and set your budget and bid amount for each campaign.

Target your ads: You can target your ads based on a variety of criteria, including keywords, demographics, and interests. Make sure to target your ads to the right audience to increase your chances of success.

Monitor and optimize your campaigns: Monitor the performance of your Amazon Sponsored Products campaigns and make adjustments as needed. This can include adjusting your bid amount, adding or removing keywords, or changing your targeting criteria.

Overall, using Amazon Sponsored Products can be an effective way to increase your visibility and reach on the platform and drive more traffic to your products.

Another way to advertise on Amazon is by using Amazon Advertising, a program that allows you to create targeted advertising campaigns that reach your target audience on Amazon and across the web.

Here are some specific tips for using Amazon Advertising:

Identify your target audience: Determine who your target audience is and what they are interested in. This will help you create targeted campaigns that are more likely to be effective.

Choose your ad format: Amazon Advertising offers a variety of ad formats, including display ads, sponsored brand ads, and product display ads. Choose the ad format that is best suited to your business goals and target audience.

Set up your campaigns: Set up your Amazon Advertising campaigns in the Amazon Advertising Console. You can create separate campaigns for different products or product categories, and set your budget and bid amount for each campaign.

Target your ads: You can target your ads based on a variety of criteria, including keywords, demographics, and interests. Make sure to target your ads to the right audience to increase your chances of success.

Monitor and optimize your campaigns: Monitor the performance of your Amazon Advertising campaigns and make adjustments as needed. This can include adjusting your bid amount, adding or removing keywords, or changing your targeting criteria.

Overall, using Amazon Advertising can be an effective way to reach your target audience on Amazon and across the web and increase your visibility and reach on the platform.

Another way to advertise on Amazon is to utilize Amazon’s fulfillment and shipping services. Amazon’s fulfillment and shipping services can help you get your products to your customers faster and more efficiently, which can increase your chances of success on the platform.

Here are some specific tips for using Amazon’s fulfillment and shipping services:

Use Fulfillment by Amazon (FBA): Fulfillment by Amazon (FBA) is a service that allows you to store your products in Amazon’s fulfillment centers and have Amazon handle the fulfillment, shipping, and customer service for your orders. Using FBA can help you reduce your shipping costs and improve your customers’ experience.

Use Amazon Prime: Amazon Prime is a subscription service that offers customers free two-day shipping on eligible products, as well as other benefits such as streaming video and music. By using FBA and making your products eligible for Amazon Prime, you can increase your chances of success on the platform.

Use Amazon’s shipping options: Amazon offers a variety of shipping options, including standard shipping, expedited shipping, and international shipping. By offering a range of shipping options, you can make it easier for customers to receive your products and improve their experience.

Overall, leveraging Amazon’s fulfillment and shipping services can be an effective way to increase your chances of success on the platform and improve your customers’ experience.

Identify your target audience: Determine who your target audience is and what they are interested in. This will help you create ads that are more likely to be effective.

Use relevant keywords: Include relevant keywords and search terms in your ad copy to help your products show up in search results.

Use a clear and concise message: Keep your ad copy clear and concise, and make sure to highlight the key features and benefits of your products.

Use action-oriented language: Use action-oriented language in your ad copy to encourage shoppers to take the desired action, such as making a purchase or signing up for a newsletter.

Include a call to action: Include a clear and specific call to action in your ad copy, such as “Shop Now” or “Learn More.” This will help guide shoppers to take the desired action.

Overall, writing effective Amazon ads involves identifying your target audience, using relevant keywords, crafting a clear and concise message, using action-oriented language, and including a call to action. By following these tips, you can create ads that are more likely to be effective and drive more sales on Amazon.

The cost of Amazon ads varies depending on a number of factors, including the type of ad you are running, the target audience you are targeting, the level of competition in your product category, and the price of your product.

Here are some general guidelines for the cost of Amazon ads:

Sponsored Products: These are pay-per-click (PPC) ads that appear in search results and on product detail pages. The cost of a Sponsored Products ad is determined by the bid you set and the quality score of your ad. Bids can range from a few cents to several dollars, depending on the competitiveness of the keyword you are targeting and the overall demand for your product.

Sponsored Brands: These are ads that appear at the top of search results and feature your brand logo and a selection of your products. The cost of a Sponsored Brands ad is based on a cost-per-impression (CPI) model, where you are charged each time the ad is displayed. CPI rates can vary widely, depending on the demand for your products and the competitiveness of your product category.

Product Display Ads: These are banner ads that appear on other product detail pages and are targeted to customers who have shown an interest in similar products. The cost of a Product Display ad is based on a cost-per-click (CPC) model, where you are charged each time a customer clicks on your ad. CPC rates can vary widely, depending on the demand for your products and the competitiveness of your product category.

Overall, the cost of Amazon ads can range from a few cents to several dollars per click or impression, depending on the specific ad type and targeting options you choose. It’s important to carefully manage your ad budget and track the performance of your ads to ensure that you are getting a good return on investment.

Voy Media is at your service! Our team of Amazon Experts is not only great at providing advanced strategy and high-quality execution, but we also provide any training and research your organization is interested in regarding our processes. Our team is here to build win-win partnerships.

Being a successful seller on Amazon is a significant accomplishment. Congrats! Now that you know your product has validation within the market, why not reclaim your margins from Amazon and secure your future success as a multi-channel giant. Check out our multi-channel e-commerce strategy or call us today to learn more!

Amazon accounts for 48% of all e-commerce sales, and 46% of product searches begin on Amazon. Why not continue to boost your success by leveraging one of the largest sales platforms as a powerful channel funneling website traffic and increasing brand awareness.

ACoS is calculated by dividing the total spend by attributed sales. Our Amazon experts look at your Amazon Seller marketing data and calculate blended ACoS by dividing your ad spend by your overall revenue. Your blended ACoS takes into account the additional income made through organic sales, which is essential to consider when analyzing the actual effectiveness of your Amazon ads.

Sponsored Products – ​PPC – Auto

​Similar to Google Shopping ads, this analyzes your listing’s content and automatically places the product where the algorithm thinks it will sell, optimizes based on conversion rate. These appear identically to regular product listings, except that they say “sponsored” underneath them.

Sponsored Products – ​PPC – Manual

​This gives you control over keyword-specific targeting but is also controlled by an invisible quality score determined by Amazon. In other words, you have to optimize your listing’s content for keywords; you have to make sales on those keywords, and then the more sales you prepare for those keywords, the more often Amazon will show your listing to that keyword’s traffic combined with your maximum bid. There is broad, phrase & exact match, and further control by up/down bidding for individual placements.

​Sponsored Brands – PPC

​This allows you to target specific keywords and display a banner ad across the top of the screen that can show a particular number of products and some text, and points to your Amazon storefront. These are great from a branding perspective because they give you a chance to control your creative, and direct the customer’s experience via the storefront. They are manually targeted and also have broad, phrase & exact match. The quality score is less relevant than with sponsored products.

Coupons

​If your coupon offer is compelling enough to get picked up by amazon.com/coupons, you will receive a massive spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale​

​Promotions

​This is where you can promote bundle deals, like “mix and match” – save 10% when you buy 2, BOGOs that kind of thing.

​Third-party advertising

​We also have strategies to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability.

Prime-exclusive discounts

​As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities​​

DSP

Amazon’s Demand-Side Program (DSP) is its display advertising platform for Amazon-owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Nuanced Media, however, can offer your company exclusive access to this powerful platform at a fraction of the cost. DSP gives your company the ability to use programmatic marketing to reach target customers on Amazon sites as well as its apps. It also gives us the ability to reach publishing partners located on commonly used third-party exchanges. Check out our in-depth guide to learn more about Amazon DSP.

Other

​There are other methods like Lightning Deals, Early Reviewer Programs, Affiliate Partnerships, etc. but the primary components we use are listed here.