When it comes to results, we speak your language. At Voy Media, we offer dedicated Youtube advertising services to take your brand presence to the next level.
We’re a performance-based, full service agency that does more than just sales and branding: we speak fluent internet. That means we create images that stop the scrolling, words that get people thinking (hi), and marketing strategies that ensure our other talents don’t get lost in the digital abyss.
Everyone from Fortune 500 companies to dog toy companies, education providers and dynamic little start-ups work with us to get results.
In fact, we’re proven to help businesses increase their sales from 6 to 7 to 8 figures a month. So, when it comes to performance-based creative, we’ll take you where you need to go. Meaning you can get back the more important stuff (like inventing the world’s chewiest dog toy).
We handle everything from data to creative, growth to consulting. It’s our ability to handle different pieces of the equation that sets us apart.
• Full-Service Youtube Ads
• Retargeting
• Dedicated Account Manager & Lead Strategist
• Creative Studio (Ad Video Design & Custom Photoshoots, Copywriting, Graphic Design & Illustration, Video Editing, Video Production, User Generated Content, Product/Lifestyle Photography)
• Custom Audiences and Dynamic Product Ads
• 1 on 1 Strategy Consultations
• Real Time Analytics
Hear it straight from those who’ve worked side by side with us. They’ll probably say it better than we ever could.
Voy Media has had not only a huge impact on my business, but also a big impact in my life. Everything started to take off since I started to work with Voy Media. These genius guys started to scale further and further and we went from $2,000 to close to $800,000 per month in January 2020! By having a company that drives so much revenue, my personal life has changed!
Florian F. - CEO of Ketorecipe
I spent $3K on a video shoot and we got that back the first day we started running ads from those creatives.
Dave - CEO of Paw.com
What I appreciate the most at Voy media are the results. We started in October and the results exceed our expectations!
Alan, CEO of Brilliant Pad - Shark Tank Company
I love the fact that my account manager at Voy Media treats my account like it’s their own. Voy Media has a high consideration for me and really cares about my business. I love how detail-oriented Voy Media is, I love the consistency in my results, and I have seen growth.
Wayne - Founder of Trinity Hills Co
Partner Reviews
Elijah G.
Voy Media does amazing work that helps drive brand awareness and sales to my ecommerce company. They’re local and are willing to meet in person, which helps foster a good working relationship.
They are experienced and are completely transparent about costs and services they offer.
Their campaigns are incredibly impressive. I have been using Voy for the past 6 months and I am happy with the ROI.
Thomas R.
Voy Media does amazing work that helps drive brand awareness and sales to my ecommerce company. They’re local and are willing to meet in person, which helps foster a good working relationship.
They are experienced and are completely transparent about costs and services they offer.
Their campaigns are incredibly impressive. I have been using Voy for the past 6 months and I am happy with the ROI.
Elelyn G.
I was impressed with the way they targeted the online audience and the innovative marketing ideas from these professional people. They’re focused and had a unique approach to get positive results.
We’re able to generate several leads which in turn increased our revenue overall. From SEO to Social media marketing everything was executed perfectly. It seemed scary as every service had a separate cost, but the investment was well worth it when I saw the valuable output.
I would certainly recommend this service for all your online marketing needs. Thank you Team Voy!
Rose L.
Voy does a great job of increasing our results and maintaining the 3x ROAS that we are looking to achieve.
They are continually giving my marketing team new ideas. We recently implemented a quiz funnel that they suggested, and we already see a 40% decrease in CPA.
Great team to work with! Excellent communication and great results.
We’re a performance-based, full-service agency that does more than just sales and branding: we speak fluent internet. That means we create images that stop the scrolling, words that get people thinking (hi), and marketing strategies that ensure our other talents don’t get lost in the digital abyss. Everyone from Fortune 500 companies to dog toy companies, education providers and dynamic little start-ups work with us to get results. In fact, we’re proven to help businesses increase their sales from 6 to 7 to 8 figures a month. So, when it comes to performance-based creative, we’ll take you where you need to go. Meaning you can get back the more important stuff (like inventing the world’s chewiest dog toy).
We’re known to take the stress out of being an entrepreneur
You know the old saying: entrepreneurs beget entrepreneurs. Our two owners have invested in IPO companies, raised plenty of capital, and started multiple 7 to 8 figure brands including Montem Adventure Gear and Serenlite Stress Balls. Their teams have the business brains to get you connected and keep you consulted. So you won’t be afraid to reach for the phone to bounce around ideas. And you’ll be reaching for the stress ball just for fun.
Creative in the service of growth
Creative for creativity’s sake can be a beautiful thing. But we’re here to make you money. So, we do high volume creative testing to ensure your ads work to grab attention, pique interest, spark desire and convert sales. Then we continually optimize your customer acquisition strategies with a multidimensional approach that can include email marketing, Snapchat ads, a landing page redesign - or whatever it takes to make sure your creative work its hardest for you.
Taming the internet with experience and curiosity
At Voy, we do consistent, performance-focused work with Google Ads and Facebook Ads. But we’re experienced enough to know that change is the only constant. We won’t stop exploring possibilities until your marketing dollars are working their hardest. So you can get on with building your business while we work away in the background, helping you conquer the algorithms.
Bright ideas that light up the big picture
As a full-service agency, we look beyond sales and branding to help you envision what’s next. Our approach succeeds because we get to know you and your ambitions. Then we commit to the long game of seeing you achieve your overall business goals. To put it another way, when it comes to the big picture, we’re like a blimp-sized bulb that’s always there for you, lighting the way.
Advertising with funnel vision
You need ads tailored to build awareness, tempt more research, convert window shoppers and remind your customers you still have plenty to offer. Sometimes these ads overlap. Sometimes they don’t. One thing’s for sure – at Voy we know the pointiest end of the marketing funnel is customer loyalty. So we’ll always make the most of your budget.
Our partner is our top priority. We develop relationships that drive a positive change in our partners, big and small.
Growth mindset.
We build a work environment that fosters personal development and professional growth.
Play for each other.
We take pride in our company and our team.
We work together and leverage each other’s skills and experience to meet our partners’ needs.
Be courageous.
We shoot for the stars and put our hearts on the line in every project. We challenge the status quo and look for new ways to grow our company and our partners.
Embrace Diversity.
We build an inclusive workplace where everyone is welcome, each opinion matters, and everyone gets a fair chance.
Do the right thing.
We act with integrity and honesty and focus on putting ourselves in the shoes of others.
We approach every project methodically. This process is our hidden secret to success, and it’s centered around effectiveness.
01
Consultation
We jump on a quick call and discuss your needs, who you are, and see if we’re a good fit for the project
02
Account Setup & Creative Research
Within 24 hours of signing the contract, we will send you a New Partner Questionnaire and schedule a kickoff call with the team.
03
Kickoff Call & Campaign Development
During the kickoff call, we will build an account strategy hand-in-hand by establishing clear goals and objectives.
04
Campaign Production and Launch
We will organize a CRO workshop and we will develop a creative strategy. Then, we will draft an ad copy and creative. Upon approval of all assets, relevant and targeted campaigns will go live.
05
Create & Learn
Establish a clear testing schedule based on what is most urgent in the account.
06
Optimize & Iterate
As we learn what’s working and what’s not working, we optimize and iterate new ads accordingly. We provide a high volume of creative ads.
Tell me more
Youtube Advertising Agency
Youtube Advertising Agency
Most businesses wouldn’t be able to exist except on a very local level if they didn’t advertise in some way. Traditional advertising in the form of print, radio, and television ads are still widely used, but businesses that limit themselves to these venues are missing out on a huge part of the audience. Many modern consumers never even pick up a copy of their local newspapers or listen to a regional radio station, and increasing numbers of television watchers are opting for services such as Amazon Prime and Netflix where commercials aren’t a part of the picture.
Advertisers have always known that one of the essential components of success is to take their message to where the customers are. You can — and should — place your videos on your website and social media pages, but doing so likely won’t generate optimal visibility. However, almost everyone uses YouTube these days, which is why it makes good business sense to utilize advertising options available through that platform. YouTube is also optimized for mobile devices such as tablets and phones, which tend to be the device of choice for those in the 18-through-34 age group.
What Are YouTube Video Ads?
Just like their name implies, YouTube video ads are video advertisements that appear on YouTube. For instance, if a YouTube user decides to spend some leisurely moments enjoying cat videos, a video ad will come on before the main features. With more than 1.5 people using YouTube, these ads have the potential to reach the largest and most diverse audience in advertising history, making it a very exciting time for businesses to grow their presence on the global marketplace. YouTube also attracts the most elusive consumer group — members of the Millennial Generation.
YouTube ads also show up on the extremely expansive Google Display Network, which increases your advertising reach even further. Another major advantage is that Google tracks consumer purchasing preferences and habits, which makes it very easy to aim your marketing efforts at a specific target audience. For instance, if your company carries a certain type of outdoor equipment, the likelihood of it being marketed to those who don’t participate much in outdoor activities is very small. Algorithms based on users’ search and browsing histories determine their interest level in products and services represented by various advertisements and target them accordingly. This not only makes helps increase conversion rates, it provides a more pleasant overall user experience.
What Makes a Good YouTube Video Ad?
Just like with traditional commercials, the most essential element in YouTube video ads is establishing a connection with the viewer within a very short period of time. Video ads that fail to create immediate engagement may actually work against you because viewers have only a few seconds before they’re allowed to choose an option to skip the ad and go straight to the content they want to see. If they aren’t brought on board within that first second or two, you’ve lost them.
So what makes people stick around instead of clicking on through when video ads shortly after they appear on the screen? That depends highly on the viewer, but the vast majority of them will choose the skip option as a reaction to unpleasant sights or sounds such as poor quality audio content. a well-produced video is more likely to be watched. Other elements that maximize the chances of viewers sticking around to see your YouTube video include getting the viewer immediately involved through some form of interactive engagement and capturing the viewer’s attention.
Examples of interactive YouTube ads include clickable hotspots within the videos, 360-degree immersion experiences, and a technique known as branching, where viewers have the capability to customize their own experience with your video. Another interactive option is to use pop-up eCommerce cards that provide the user with the ability to purchase products from the ad.
Interactive features provide immediate engagement that increases the chances of conversion. The very best of them infuse a sense of fun and adventure into the experience by using storytelling techniques designed to trigger positive feelings or to somehow tug on the emotions in a way that will compel the viewer to take some sort of action.
Types of YouTube Ads
Although skippable ads are used more often than any other type of YouTube ads, advertisers have the option to use non-skippable ads, bumper ads, display ads, and overlay ads. Non-skippable ads can be either long or short, with short ones running from between several seconds to more than 30 seconds. With these ads, there is no option for the viewer to skip them, although they can mute the audio.
Display Ads appear to the right of the YouTube video box and are optimized for desktop devices. Overlay ads are the semi-transparent ads that show up on the bottom of the video and take up about 20 percent of the space. Like display ads, they’re optimized for desktop devices and therefore don’t make the best choice if you’re aiming at a younger demographic.
Bumper ads make excellent choices for those who don’t want to go the skippable route but don’t want to pay the higher price tag of non-skippable ads.
How Much Do YouTube Video Ads Cost?
One of the unique aspects of YouTube video ads is that you only pay for advertising when someone actually watches the ad rather than clicking on the option to skip the ad. The vast majority of video ads cost somewhere between 10 and 30 cents per view, and the actual price depends on several variables. For instance, the quality of the video will affect the price as well as your overall advertising goals and the target audience. However, it’s important to keep in mind that these figures are only an average.
Businesses can determine a daily budget for their ads and to set a maximum amount of views so that you don’t overextend your budget — the ads stop running when their predetermined threshold has been met. You can always increase that threshold on the ads that perform better than expected.
What Do YouTube Advertising Agencies Charge?
Many businesses struggle with finding the time to create their own video ads and to manage their own ad strategy once the ads are live. There is also the added risk of the ads themselves not being of the best possible quality if they’re created in-house unless you have an experienced and skilled marketing team. Many companies opt to outsource their YouTube advertising campaigns to specialty agencies.
Specialty agencies may require more of an initial financial outlay than going the do-it-yourself route, but they also provide a much higher return on investment. At this point, YouTube advertising agency price structures are still fairly variable per differing agencies since this particular niche industry is still in its early stages.
How to Advertise on YouTube
One of the first things those deciding to advertise on YouTube should keep in mind is that traditional television-style ads don’t really work for this medium because viewers are using smaller screens and tend to multi-task more than their television viewing counterparts. Another issue is that YouTube is becoming so saturated with ads that companies are finding it more and more difficult for their ads to stand out. Following are five ways that you can help make that happen:
1. One common denominator among successful YouTube ads is the element of surprise. Go for something unpredictable so that your ad isn’t just another in a long line of similar ads for the same product type. It’s okay to even be a little bit weird in your YouTube ads. The goal is to create something memorable in a good way.
2. Emotional appeal is another building block to creating memorable ads. People tend to remember things better when an emotional reaction is involved. Choose an emotion that you want to invoke in your ad and begin building a narrative around which to base your campaign.
3. Effective ads also solve a problem, so it’s important to build your ad around the problem that your product or service can solve for the viewer. This serves to inspire the viewer to take action, hopefully to click on your site for more information and end up purchasing your product or service.
4. Infusing nostalgia into the overall picture is an excellent way to bring the element of surprise and emotional appeal to the table at the same time. Nostalgia is surprising because it’s still relatively unexpected in the advertising landscape of the 21st century, and almost everyone responds to nostalgia with emotions of some type.
5. Don’t be afraid to create a video ad that’s quirky — viewers remember quirky video ads far better than they remember their generic counterparts, especially if the quirky elements are tied in with humor.
The right video ad agency can help you with all of these campaign-building elements as well as ensure that your ad is professional, polished, and ready in all ways to go to work promoting your business. Please feel free to contact us at your earliest convenience for more information about taking the next step toward creating an effective ad campaign designed to reach 21st-century consumers.
There are several reasons why you might want to consider hiring a YouTube marketing agency:
Expertise: YouTube marketing agencies have specialized expertise in creating and executing effective marketing campaigns on the platform. They can help you develop a strategy that is tailored to your business goals and target audience and ensure that your campaigns are optimized for success.
Time savings: Hiring a YouTube marketing agency can save you time and allow you to focus on other aspects of your business. The agency will handle all aspects of your YouTube marketing efforts, including creating and uploading videos, optimizing titles and descriptions, and managing comments and interactions.
Cost efficiency: YouTube marketing agencies can help you get the most out of your marketing budget by identifying the most effective strategies and tactics for your business. They can also help you optimize your campaigns to maximize your return on investment.
Access to specialized tools and resources: YouTube marketing agencies often have access to specialized tools and resources that can help you get better results from your campaigns. These may include advanced analytics platforms, video editing software, and other tools that can help you create more engaging and effective videos.
Increased visibility: A YouTube marketing agency can help you increase your visibility on the platform and reach a wider audience. They can help you optimize your videos for search, use targeting options to reach specific audiences, and use paid advertising options to amplify your reach.
Overall, hiring a YouTube marketing agency can be a valuable investment for businesses looking to effectively market their products or services on the platform.
One of the main reasons to consider hiring a YouTube marketing agency is the expertise they can provide. YouTube marketing agencies have specialized knowledge and experience in creating and executing effective marketing campaigns on the platform. They can help you develop a strategy that is tailored to your business goals and target audience and ensure that your campaigns are optimized for success.
For example, a YouTube marketing agency can help you identify the most effective types of videos for your business, create a content calendar, and develop a plan for promoting your videos to reach the right audiences. They can also help you understand which metrics are most important to track and how to interpret the data to inform your marketing efforts.
By working with a YouTube marketing agency, you can be confident that your campaigns are being handled by experts who have the skills and knowledge to deliver the best possible results.
Another reason to consider hiring a YouTube marketing agency is the time savings they can provide. Managing a YouTube marketing campaign can be time-consuming, especially if you are not familiar with the platform or don’t have the resources to devote to it.
By hiring a YouTube marketing agency, you can save time and focus on other aspects of your business while the agency handles all aspects of your YouTube marketing efforts. This can include creating and uploading videos, optimizing titles and descriptions, and managing comments and interactions.
Having a dedicated team handling your YouTube marketing efforts can also help to ensure that your campaigns are consistently executed and that your content is regularly updated and fresh. This can be especially valuable if you are trying to maintain an active presence on the platform and engage with your audience.
Overall, hiring a YouTube marketing agency can be a time-efficient way to manage your marketing efforts on the platform and allow you to focus on other areas of your business.
Another reason to consider hiring a YouTube marketing agency is the cost efficiency they can provide. YouTube marketing agencies can help you get the most out of your marketing budget by identifying the most effective strategies and tactics for your business. They can also help you optimize your campaigns to maximize your return on investment.
For example, a YouTube marketing agency can help you determine the most effective types of videos for your business, identify the most relevant keywords for your content, and use targeting options to reach specific audiences. They can also help you use paid advertising options, such as TrueView ads, to amplify your reach and drive more traffic to your videos.
By working with a YouTube marketing agency, you can be confident that your marketing budget is being used effectively and that you are getting the best possible return on your investment. This can be especially valuable for small businesses or startups that may have limited resources to devote to marketing.
Overall, hiring a YouTube marketing agency can be a cost-effective way to reach your target audience and achieve your business goals on the platform.
Another benefit of hiring a YouTube marketing agency is the access to specialized tools and resources they can provide. YouTube marketing agencies often have access to specialized tools and resources that can help you get better results from your campaigns. These may include advanced analytics platforms, video editing software, and other tools that can help you create more engaging and effective videos.
For example, a YouTube marketing agency may use tools like VidIQ or TubeBuddy to optimize your videos for search, identify the most relevant keywords, and track your performance on the platform. They may also use video editing software like Adobe Premiere or Final Cut Pro to create professional-quality videos that stand out from the competition.
By working with a YouTube marketing agency, you can take advantage of these specialized tools and resources and get better results from your campaigns. This can be especially valuable if you don’t have the expertise or resources to use these tools on your own.
Overall, the access to specialized tools and resources that a YouTube marketing agency can provide can be a valuable asset for businesses looking to effectively market their products or services on the platform.
Another reason to consider hiring a YouTube marketing agency is the increased visibility they can help you achieve on the platform. A YouTube marketing agency can help you increase your visibility on the platform and reach a wider audience by optimizing your videos for search, using targeting options to reach specific audiences, and using paid advertising options to amplify your reach.
For example, a YouTube marketing agency can help you identify the most relevant keywords for your content and optimize your titles and descriptions to improve your search ranking. They can also use targeting options, such as demographics or interests, to reach specific audiences and ensure that your videos are being seen by the right people.
In addition, a YouTube marketing agency can help you use paid advertising options, such as TrueView ads, to amplify your reach and drive more traffic to your videos. These ads can be targeted to specific audiences and can be an effective way to reach a larger audience and increase your visibility on the platform.
Overall, hiring a YouTube marketing agency can be a valuable investment for businesses looking to increase their visibility on the platform and reach a wider audience.
Top Youtube Channels
T-Series: T-Series is a music video channel based in India and is currently the most-subscribed channel on YouTube with over 108 million subscribers.
PewDiePie: PewDiePie is a gaming and entertainment channel run by Swedish YouTuber Felix Kjellberg. The channel has over 107 million subscribers and is known for its humorous commentary and gameplays.
Cocomelon: Cocomelon is a children’s entertainment channel that features nursery rhymes and original animated stories. The channel has over 100 million subscribers and is extremely popular with young children.
SET India: SET India is an Indian entertainment channel that features a variety of programming, including soap operas, reality shows, and news programs. The channel has over 95 million subscribers.
5-Minute Crafts: 5-Minute Crafts is a DIY and lifestyle channel that features short, instructional videos on a variety of topics. The channel has over 93 million subscribers and is known for its practical and easy-to-follow videos.
WWE: WWE is a professional wrestling channel that features wrestling matches and related programming. The channel has over 88 million subscribers and is popular with wrestling fans around the world.
HolaSoyGerman: HolaSoyGerman is a comedy channel run by Chilean YouTuber German Garmendia.
Here are some tips for writing a successful YouTube ad:
Identify your target audience: Before you start writing your ad, it’s important to understand who your target audience is and what they are interested in. This will help you create an ad that resonates with your audience and is more likely to be effective.
Determine your objective: What do you want to achieve with your YouTube ad? Do you want to drive traffic to your website, increase brand awareness, or generate leads? Understanding your objective will help you focus your ad and ensure that it is aligned with your business goals.
Create a compelling headline: Your headline should be attention-grabbing and clearly convey the main message of your ad. It should also be relevant to your target audience and encourage them to watch your video.
Use a strong call to action: Your call to action should tell your audience what you want them to do next. This could be visiting your website, signing up for a newsletter, or making a purchase. Make sure your call to action is clear and easy to follow.
Keep it short and sweet: YouTube ads are limited to 15-30 seconds, so it’s important to be concise and get to the point quickly. Focus on the most important points and leave out any unnecessary details.
Use compelling visuals: YouTube is a visual platform, so it’s important to use eye-catching visuals that will grab your audience’s attention. This could include images, graphics, or video footage.
Optimize for mobile: Many people watch YouTube on their mobile devices, so it’s important to optimize your ad for mobile viewing. This includes using a clear and legible font, avoiding small text, and using high-quality visuals.
Overall, the key to writing a successful YouTube ad is to understand your target audience and your objective.
I know my YouTube business needs help, but I’m not sure how to execute it. Does your team provide education for YouTube PPC?
Voy Media is at your service! Our team of YouTube Experts is not only great at providing advanced strategy and high-quality execution, but we also provide any training and research your organization is interested in regarding our processes. Our team is here to build win-win partnerships.
I already have a successful E-Commerce Business, do I need to advertise on YouTube?
With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.
What are the different ways to advertise on YouTube?
Display ads: These are ads that appear to the right of the feature video. Display ads appear above the video suggestions list.
Overlay ads: These are semi-transparent ads that overlay a video. They appear on the lower 20 percent portion of your video. Overlay ads give you the option to “X” them out when they pop up.
Skippable ads: Skippable ads appear before, during, and after video content. These ads take up the entirety of the video box but have a countdown timer that generates a button you can click to skip the ad. The button typically appears after the ad plays for 5 seconds.
non-skippable ads: Viewers must watch these video ads before the content can be viewed. These videos are short and typically only last a few seconds.
Long, non-skippable ads: These ads cannot be skipped and must be entirely played. They can last 30 seconds or longer.
Bumper ads: These ads last up to six seconds in duration. They must be watched before someone can view the video content. These video ads get straight to the point and get the message across quickly.
Sponsored cards: These cards display information that may be relevant to your videos. You can run ads to feature products that are about to appear in your video content. It gives your audience a teaser card of the product for a few seconds, which can get them to engage longer.
How much does it cost to advertise on YouTube?
On average, businesses pay an average YouTube advertising cost of $0.10 to $0.30 per view or action, with an average $10 daily budget. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30.
My business is doing well. Do I need to advertise on YouTube even now?
Advertising on YouTube offers several advantages, which these statistics demonstrate:
YouTube reaches almost one-third of the Internet
Mobile ads on YouTube are 84% more likely than TV ads to hold a user’s attention
90% of American Internet users (between the ages of 18-44) use YouTube
68% of YouTube users watch videos to help them make purchase decisions.
