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Although Snapchat is best known for wild filters and rapid-fire posts, it’s also an incredibly effective advertising tool. Favored largely by millennials and gen Z, this social media platform allows you to directly engage with your audience on a whole new level. And with more than 235 million people using the app each day, the sky is the limit in how many new and existing customers you can engage with your posts.

To get the most out of every post you make, it is important to partner with a Snapchat advertising agency with a solid track record. That way, you can trust they will get people hyped for your brand and products or services while you focus on the follow through. Here’s what you need to know about these specialized marketing agencies, including how to get started.

Snapchat advertising agencies specialize in using this app to the fullest extent in marketing their clients’ brands. Using the ad manager, they can create three to ten second ads that fill the whole screen with vivid video content. If viewers like the content, they just have to swipe toward the top of the page to view a longer video, read an article, or visit your website.

Within the app itself or their online site, your ad agency can also create geofilters that let users overlay your brand materials over their organic content. These personalized filters share your brand culture, logos, and associated hashtags, helping spread awareness about your company.

The top performing Snapchat ad agencies can even use AR lenses to leave a lasting impression on your audience. They can create 2D and 3D lenses using static and animated features that reflect the personality and purpose of your brand. Then, they can simply publish them on the platform for use by all your followers.

Since its release in 2011, Snapchat easily gained the following of millennials and gen Z, giving you an avenue to advertise to those audiences. Nearly 70% of people age 13 to 17 and over 60% of 18- to 29-year olds regularly use this app to interact with their friends, family, and community at large. You can also capture the attention of people in the 30- to 49-year age group, as nearly ¼ of them use Snapchat on the regular.

Beyond reaching your audience where they spend their time online, Snapchat allows you to show off your brand’s personality and culture. With that move, your ads can leave a lasting impression on your audience, helping them feel better connected to your company.

Furthermore, since the content is fun and upbeat, viewing your ads connects those feelings with your brand in the minds of your viewers. Then, when they think of your company, they have those positive thoughts and emotions to draw on, helping them feel at ease when spending their money with your company.

While working within the confines of the platform, Snapchat advertising agencies create, launch, and monitor marketing campaigns for your brand. They explore every aspect of your company and its products or services to get an idea of what you’re all about and what you offer your customers. Then, using that info, they dream up the video ads, geofilters, and AR lenses that will help you achieve your marketing goals.

Once they have a path forward, the team brings all their concepts to life using the tools offered through the Snapchat website, app, and ad manager. They time the release of your marketing materials to pair with your product or service launches, seasonal deals, or other special occasions. After putting the content out there, they monitor its success and take notes for the next time around.

With each ad, geofilter, or AR lens they release, the team learns just what works best for your company. This allows them to make key adjustments that help your marketing materials engage with the right audiences.

With the exception of AR lenses, you can create Snapchat marketing materials on your own. That’s not the wisest choice, however, since you’d have to start from the ground up in figuring out the best marketing tactics to use. By working with an agency, you can tap into their extensive experience to immediately start achieving excellent results with your ads.

Beyond that, your partnership will provide many other incredible benefits, such as:

Gain Unique Perspectives

Ad agencies often work with a wide variety of small to large businesses both inside and outside your field. This gives them the ability to generate incredible insights about the trajectory and reputation of your brand.

They also do a little bit of research in the beginning stages of your partnership to find out what your brand stands for and how you best serve your customers. If you have any kinks to work out in your strategy, they will definitely find them. And that’s a good thing.

Through their outside perspective, you can take off the blinders and see your brand for what it is. Working past your passion for your products and services in this manner allows you to make measured improvements to not just your advertising strategy, but all your operations.

Your ad agency may reveal things your customers absolutely love about your products or services that you’ve never even considered. Or they could unveil where your brand falls short in serving your customers, leaving them open to advertising content from your competitors. You never know until you start working with your preferred agency and sit down for a chat about the state and future of your company.

Figure Out Your Goals

Although you might know that you want to sell more products or services — or simply achieve positive growth year after year — these broad goals rarely trigger results. Instead, you need to use SMART goals that help direct your marketing efforts and secure the results you seek.

SMART goals are:

Specific: What do you want to get done through your marketing efforts?
Measurable: Which data points will provide a baseline and help you measure your progress?
Achievable: Can you realistically achieve your goal with your available resources?
Relevant: Will it help you move toward your broader goals, like increasing yearly growth?
Time-Bound: When can you complete this goal to keep your company moving forward?
After providing their insights, Snapchat marketing pros can help you define these goals one by one at the beginning of your partnership. Then, you can come together to revisit them year after year to keep your company marching toward the next milestone.

If you want to boost sales, for example, your team might make a goal to, “Increase sale of X product by 25% in the next month.” Then, they might identify your current sales figures for the product in question as your data point to watch. Using this SMART goal, your ad agency can focus on creating 10-second videos that highlight your product and drive viewers to visit your product page.

If you are eager to improve website visits, then the goal might look like, “Bring in 30 new website visitors within 30 days.” To measure your progress toward achieving this goal, you can watch your new visitor count. Your marketing team may then help you reach this goal by integrating your URL into brand filters or linking out ads to your website.

Keep Audiences Engaged

If you post your ad content only on occasion, your target audience quickly forgets about your brand. But if you are forever spamming your ads, putting out a plethora of filters, or releasing AR lenses like mad, your audience could get overwhelmed or, worse yet, regard your content as spam. Either way, your efforts will fall short, wasting your precious time and leaving you without a positive return on investment.

Thankfully, skilled Snapchat advertisers know just where the sweet spot lies and will post at a frequency that keeps your audience satisfied with your efforts. What makes it difficult to copy their approach is the fact that ad frequencies vary across all industries and brands. What works for one company will not apply to another, leaving you guessing about how to proceed. They have years of experience to fall back on in determining the best post frequency. They can also finetune their approach on the fly upon gauging your audiences’ reactions.

Save Lots of Time

Snapchat ad campaigns take a whole lot of time out of the day. The clock starts ticking with the hours of brand research that goes into understanding your company and diving into your customers needs. Then, continues through the creation of each ad and their launch through the proper channels. After that, time has to go into monitoring the campaigns and ensuring each one hits the mark. If not, then even more time is eaten up by making adjustments that will guide the next set of ads.

If you hire a Snapchat ad team to handle all these tasks, you can save lots of time and put your effort into helping your company thrive in other ways. Instead of creating and monitoring your ad campaigns, you can focus on improving your products or services, for example, or spend time speaking with your customers. You might also direct your attention to networking to build connections within your industry and improve your understanding of what it takes to excel.

Advertising on Snapchat is a big investment in the success of your brand, but it used to be a lot worse. When this app first launched, they wanted up to $750,000 for the use of their AR lenses, causing brands to go running elsewhere. Thankfully, they caught on fast and lowered a lot of their prices to bring it into budget for the majority of companies.

In fact, they reversed course so hard that their ad fees fell much lower than the other social media platforms. To run ads on Facebook, you can expect to pay over $5 per thousand impressions, while Instagram is around $4 for the same. On Snapchat, however, it’s only $3 per thousand impressions, making it much more cost effective in the long run.

Of course, that price does not cover the time and effort of your advertising agency of choice. Their charges are much higher to account for all the creativity and manhours that go into creating and monitoring your marketing content. They also have to charge for the time spent researching your brand, looking at your competitors’ approach, and sharing all the fine details with you.

Snapchat ad agency prices vary considerably, depending on the experience, level of service, and results they offer. You can find a good balance between reasonable prices and skill by speaking with several ad agencies before settling on one. Then, you just have to jump in and give them a try to see how well they represent your brand and help you achieve your goals.

Good ad agencies know the value of supporting small businesses in achieving yearly growth. They are well-versed in creating ad campaigns that work with these companies’ limited budgets without compromising on the results. They are also spectacular at getting a feel for the individual brand presence of these entities.

Not all agencies are created equal, however, so it makes sense to explore the experience of each one you consider. If you run a small business, take the time to verify your selected ad agency specializes in handling the marketing tasks for companies similar to yours. Even better, look for ones that have helped other small companies in your industry create and monitor effective marketing plans from beginning to end.

If you want to cut to the chase and simply learn which Snapchat ad agency is the best in the world, turn your attention to Voy Media. They have a long record of excellence in helping their clients improve their brand presence and following on this popular platform. Once you are ready to expand your marketing efforts to other platforms, like Facebook and Instagram, they can help with that, too.

If you are ready to get started, all you have to do is fill out their contact form. They will review your information, and then get back to you right away to discuss your advertising needs. With that move, you will be expertly promoting your brand across all the best channels in no time flat.

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Reach a younger audience: Snapchat is particularly popular with younger demographics, making it a great platform for reaching this audience.

Engaging ad formats: Snapchat offers a variety of ad formats, including sponsored lenses, filters, and geofilters, which can be highly engaging for users.

High level of targeting: Snapchat allows advertisers to target users based on a variety of factors, including location, age, and interests. This can help ensure that your ads are seen by the right people.

High level of ad recall: Studies have shown that users have a high level of recall for Snapchat ads, meaning they are more likely to remember your brand and its message.

Cost-effective: Snapchat advertising can be cost-effective, particularly for small businesses, as it allows you to target specific demographics and track the success of your campaigns.

Engaging ad formats: Snapchat offers a variety of ad formats, including sponsored lenses, filters, and geofilters. These ad formats can be highly engaging for users, as they allow them to interact with your brand in a fun and creative way. Sponsored lenses, for example, allow users to take a selfie with a branded lens applied, while filters allow users to add branded elements to their photos and videos. Geofilters allow users to add branded overlays to their photos and videos when they are in a specific location. These ad formats can help increase brand awareness and engagement with your target audience.

Snapchat allows advertisers to target users based on a variety of factors, including location, age, and interests. This can help ensure that your ads are seen by the right people.

Location targeting: Snapchat allows you to target users based on their location. This can be particularly useful if you are a local business and want to reach people within a certain radius of your location. You can also target users based on their city or country.

Age targeting: Snapchat allows you to target users based on their age. This can be helpful if you want to reach a specific age group, such as teenagers or young adults.

Interest targeting: Snapchat allows you to target users based on their interests. This can be useful if you want to reach people who are more likely to be interested in your products or services. For example, if you sell sports equipment, you could target users who have indicated an interest in sports on their Snapchat profile.

This high level of targeting can help increase the effectiveness of your advertising campaigns on Snapchat, as it allows you to reach the people who are most likely to be interested in your brand.

Ad recall is a measure of how well users remember an ad after they have seen it. Studies have shown that Snapchat users have a high level of recall for ads on the platform, meaning they are more likely to remember your brand and its message.

There are several reasons why Snapchat ads may have a high level of ad recall:

Engaging ad formats: Snapchat offers a variety of ad formats, such as sponsored lenses and filters, which can be highly engaging for users. This can help increase the chances that users will remember your ad.

Personalized content: Snapchat allows you to create personalized content for your target audience, which can help increase the chances that they will remember your ad.

High level of targeting: As mentioned earlier, Snapchat allows you to target your ads based on a variety of factors, including location, age, and interests. This can help ensure that your ads are seen by the right people, who are more likely to remember them.

Overall, the high level of ad recall for Snapchat ads can be beneficial for your brand, as it can help increase brand awareness and ultimately drive more sales.

Cost-effectiveness refers to the ability to achieve a good return on investment (ROI) for the money you spend on advertising.

There are several reasons why Snapchat advertising can be cost-effective:

Ability to target specific demographics: Snapchat allows you to target your ads based on a variety of factors, including location, age, and interests. This can help ensure that your ads are seen by the right people, which can help increase the effectiveness of your campaigns and ultimately drive more sales.

Ability to track the success of your campaigns: Snapchat provides detailed analytics that allow you to track the performance of your campaigns. This can help you optimize your campaigns and ensure that you are getting the best return on your investment.

Affordable ad prices: Snapchat offers a variety of ad pricing options, including CPM (cost per thousand impressions) and CPC (cost per click). These pricing options can be more affordable compared to other advertising platforms, making it a cost-effective option for small businesses.

Overall, advertising on Snapchat can be a cost-effective way to reach and engage with your target audience, particularly for small businesses looking to maximize their advertising budget.

Clearly define your target audience: Before you start writing your ad, it’s important to clearly define your target audience. Consider factors such as age, location, and interests when determining who you want to reach with your ad.

Keep it short and sweet: Snapchat ads are short, typically no longer than 10 seconds, so it’s important to be concise and to the point. Focus on the most important information you want to convey and leave out any unnecessary details.

Use strong visuals: Snapchat is a visual platform, so it’s important to use strong visuals in your ad. This can include images, videos, or even sponsored lenses or filters.

Use a strong call to action: Encourage users to take action by including a strong call to action in your ad. This could be something like “Learn more” or “Shop now.”

Test different ad formats: Snapchat offers a variety of ad formats, including sponsored lenses, filters, and geofilters. Experiment with different ad formats to see which one performs best for your brand.

Track your performance: Use Snapchat’s analytics tools to track the performance of your ad and make any necessary adjustments to optimize your campaigns.

By following these tips, you can create a successful Snapchat ad that effectively reaches and engages with your target audience.

As a visual platform, it’s important to use strong visuals in your ad to grab the attention of users and effectively convey your message.

There are several ways you can use visuals in your Snapchat ad:

Use images: Images can be a powerful way to convey your message and grab the attention of users. Choose high-quality, visually appealing images that are relevant to your brand and message.

Use videos: Videos can be a great way to showcase your products or services in action. Keep your videos short and to the point, focusing on the most important information you want to convey.

Use sponsored lenses and filters: Snapchat offers sponsored lenses and filters that allow users to interact with your brand in a fun and creative way. These ad formats can be particularly engaging for users and can help increase brand awareness.

Overall, it’s important to use strong visuals in your Snapchat ad to grab the attention of users and effectively convey your message.

Snapchat offers a variety of ad formats, including sponsored lenses, filters, and geofilters, and it’s important to experiment with different formats to see which one performs best for your brand.

Here are some tips for testing different ad formats on Snapchat:

Start with one ad format: Begin by testing one ad format and see how it performs. This will allow you to gather data and see what works and what doesn’t.

Track your performance: Use Snapchat’s analytics tools to track the performance of your ad and make any necessary adjustments to optimize your campaigns.

Experiment with different ad formats: After you have tested one ad format, try experimenting with other formats to see how they perform. This can help you determine which ad format is most effective for your brand.

Keep testing: Don’t be afraid to keep testing different ad formats to see which one performs best for your brand. As you gather more data, you can continue to optimize your campaigns and increase your return on investment.

By testing different ad formats, you can determine which one is most effective for your brand and optimize your Snapchat advertising campaigns for maximum success.