Our partner is our top priority. We develop relationships that drive a positive change in our partners, big and small.

We build a work environment that fosters personal development and professional growth.

We take pride in our company and our team. 

We work together and leverage each other’s skills and experience to meet our partners’ needs.

We shoot for the stars and put our hearts on the line in every project. We challenge the status quo and look for new ways to grow our company and our partners. 

We build an inclusive workplace where everyone is welcome, each opinion matters, and everyone gets a fair chance.

We act with integrity and honesty and focus on putting ourselves in the shoes of others.

When it comes to widening your customer base, there is simply no comparison between selling your products in a physical location and reaching people all over the world on the World Wide Web. Ecommerce is the great equalizer that allows small shops to compete for customers with large corporations. However, reaching this level means that you must have a firm grasp of search engine optimization (SEO) techniques, create exceptional inbound techniques, and have a high-performing content management system (CMS).

If your company hasn’t yet established an online marketplace, consider that most people with online access prefer shopping from the comfort of home. According to a December 2016 article printed by Tech Crunch, 79 percent of Americans regularly shop online. You’re missing a big piece of the pie if your business doesn’t sell products or services online yet.

The good news is that working with an ecommerce agency like Voy Media can help you gain market share. Keep in mind that you’re more inclined to achieve customer loyalty when you offer numerous options to obtain your products. In addition to shipping items to customers in other locations, giving people the opportunity to order online and then pick up their items in person can also help your business win new customers.

The definition of ecommerce sounds simple enough until you realize how much you need to do to put it into practice. In a nutshell, ecommerce is the practice of driving traffic to your company website from the top of the sales funnel and converting these leads into sales and long-term customers. You can go about this in hundreds of different ways, and this is where hiring a professional ecommerce marketing agency enters the picture. One or more team members from the agency meet with you to learn more about your business, its customers, and your sales goals.

Voy Media is an ecommerce marketing agency that focuses its efforts on customer acquisition in an ecommerce environment, direct response, lead generation, and mobile. While these represent only some options available to you as you determine the best marketing strategies for your business, we choose to primarily offer these services because they have proven results.

Working with an ecommerce marketing agency gives you the benefit of mixing and matching different services. Examples include Facebook and Instagram targeted advertising, creating an SEO campaign, and working to bring in more organic traffic. Businesses just starting out with ecommerce often find that a combination of paid and unpaid strategies brings them the most balanced returns. The ecommerce specialist assigned to you will monitor your campaigns and make suggestions for changes based on individual performance.

Part of the frustration with trying to manage your own advertising campaigns to drive traffic to your website is that marketplace algorithms and marketing strategies continually evolve. You may think you have discovered the perfect formula today only to find that it brings little to no results next month. This takes valuable time away from selling your products and services as well as expanding your business.

When you hire an ecommerce agency like Voy Media, your account representative continually evaluates the marketplace to determine what will drive the results you need and expect. Unfortunately, simply building a website and offering products or services for sale is no guarantee that customers will find you. That requires a combination of marketing tactics that employees of professional ecommerce agencies have studied in-depth and practiced for many years. When compared to the lack of experience you may have in this area, it is easy to see why working with a marketing agency specializing in ecommerce is in your best interest.

Perhaps you have considered putting together an in-house ecommerce marketing team to drive traffic and handle marketing campaigns. This is certainly a possibility but consider that it will likely cost you much more than outsourcing the work to professionals. For starters, you will need to pay each employee a full-time or part-time salary whether there is enough work for them to do or not. With full-time employees, you also need to add the cost of benefits such as health insurance and paid time off.

When you work with an ecommerce agency, on the other hand, you pay a flat rate for the services you need and nothing else. You’re under no obligation to continue receiving services once each party has fulfilled its contractual obligations. The financial savings alone can be significant.

Specialization and professionalism are additional benefits of outsourcing the work. At Voy Media, we are proud to let you know that we have achieved #1 ranking for Facebook and Instagram advertising campaigns. If you need only specific ecommerce marketing functions, working with an agency that provides them makes sense. That is all their employees focus on, unlike your own employees who have many other tasks competing for their attention.

Even though we appreciate the uniqueness of every client company, there is a good chance we have completed campaigns in the past similar to what you would like for your own organization. This level of experience is not something you are always going to find when you pull people from other areas of your company or even hire out to create an in-house team. It takes the pressure off you and your employees to be all things to your own clients.

The amount you pay for ecommerce marketing services depends on several factors, including your marketing budget and goals for new conversions. When working with an agency as opposed to an individual freelancer, you are more likely to pay a monthly retainer than an hourly rate. This is typically between $1,000 and $3,000 per month. Voy Media is happy to provide you with an exact quote after learning more about your marketing budget and goals.

Ecommerce marketing agencies offer a range of services. Some of the most popular ones include:

SEO campaigns to improve client results in organic search engine listings
Creation of advertising campaigns for social media platforms such as Facebook and Instagram
Analytics services to determine how well individual campaigns are performing
Creating reports for clients to show how advertising dollars are working
Initial and ongoing strategy sessions with clients to ensure an accurate understanding of marketing needs
Content marketing services to provide clients with fresh blog posts, videos, infographics, and other content to attract clients and rank higher on search engine results pages (SERP)

As a client of Voy Media, you’re entitled to these services and more depending on the tier, you choose when signing up with us. We can’t wait to meet you and help your business establish a strong ecommerce presence online.

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Expertise: An ecommerce advertising agency has a team of experts who are skilled in creating and implementing effective advertising campaigns on platforms such as Google, Facebook, and Amazon. They have the knowledge and experience to identify opportunities for improvement and develop a customized strategy that meets the unique needs of the business.

Time and resources: Advertising can be time-consuming and resource-intensive, especially for businesses that are new to ecommerce or don’t have in-house expertise in this area. Hiring an ecommerce advertising agency allows businesses to focus on their core competencies while leaving the advertising efforts to the experts.

Measurable results: An ecommerce advertising agency can provide businesses with detailed analytics and tracking capabilities, allowing them to measure the effectiveness of their ad campaigns and make data-driven decisions about their advertising efforts.

Return on investment: An ecommerce advertising agency can help businesses drive sales and increase revenue by reaching and converting potential customers through targeted advertising. This can lead to a better return on investment for a business’s advertising spend.

Overall, hiring an ecommerce advertising agency can be a valuable investment for businesses that want to drive sales and increase revenue through effective advertising campaigns.

Identify your target audience: Who are your ideal customers? Consider their demographics, interests, and behaviors when deciding how to target your ads.

Set your advertising goals: What do you want to achieve with your advertising efforts? Are you trying to drive traffic to your website, generate leads, or make sales? Having clear goals in mind will help guide the rest of the process.

Choose the right advertising platform: There are many platforms available for ecommerce advertising, including Google, Facebook, and Amazon. Choose a platform that aligns with your target audience and advertising goals.

Create compelling ad copy and visuals: Use ad copy that highlights the benefits of your products and includes strong calls to action. Choose visually appealing images that showcase your products and make them appealing to potential customers.

Utilize targeting options: Use the targeting options available on the advertising platform to show your ads to the most relevant audience. This could include targeting by demographics, interests, and behaviors.

Set a budget and bid: Determine how much you are willing to spend on your ad campaign and set a budget accordingly. You can also set a bid for ad placements, which determines the maximum amount you are willing to pay for each ad impression.

Test and optimize: Run your ad for a period of time and analyze the results. Make adjustments to your targeting, ad copy, and other elements as needed

An ecommerce marketing strategy is a plan for promoting and selling products or services online. Here are some elements that might be included in an ecommerce marketing strategy

Target audience: Identify who the ideal customer for the business is and consider their demographics, interests, and behaviors when developing marketing tactics.

Marketing channels: Identify the marketing channels that are most likely to reach and convert the target audience, such as social media, email marketing, and search engine marketing.

Marketing messages: Develop marketing messages that highlight the benefits of the products or services and speak to the needs and wants of the target audience.

Customer acquisition and retention: Develop tactics for acquiring new customers and retaining existing ones, such as using retargeting ads or offering loyalty programs.

Website design and user experience: Ensure that the website is well-designed, easy to navigate, and optimized for conversions.

Content marketing: Create and distribute valuable, relevant, and consistent content that speaks to the needs and interests of the target audience.

Email marketing: Use email marketing to nurture leads and encourage them to take desired actions, such as making a purchase or filling out a form.

Social media marketing: Use social media to promote the business and engage with potential customers.

Search engine optimization: Optimize the website and its content for search engines in order to improve its visibility and attract organic traffic.

Overall, an effective ecommerce marketing strategy should consider the target audience, marketing channels, and marketing messages, as well as tactics for acquiring and retaining customers and optimizing the website for conversions.