When it comes to results, we speak your language. At Voy Media, we offer dedicated Direct response digital marketing services to take your brand presence to the next level.
We’re a performance-based, full service agency that does more than just sales and branding: we speak fluent internet. That means we create images that stop the scrolling, words that get people thinking (hi), and marketing strategies that ensure our other talents don’t get lost in the digital abyss.
Everyone from Fortune 500 companies to dog toy companies, education providers and dynamic little start-ups work with us to get results.
In fact, we’re proven to help businesses increase their sales from 6 to 7 to 8 figures a month. So, when it comes to performance-based creative, we’ll take you where you need to go. Meaning you can get back the more important stuff (like inventing the world’s chewiest dog toy).
We handle everything from data to creative, growth to consulting. It’s our ability to handle different pieces of the equation that sets us apart.
• Full-Service Facebook & Instagram Ads
• Retargeting
• Dedicated Account Manager & Lead Strategist
• Creative Studio (Ad Video Design & Custom Photoshoots, Copywriting, Graphic Design & Illustration, Video Editing, Video Production, User Generated Content, Product/Lifestyle Photography)
• Custom Audiences and Dynamic Product Ads
• 1 on 1 Strategy Consultations
• Real Time Analytics
Hear it straight from those who’ve worked side by side with us. They’ll probably say it better than we ever could.
Voy Media has had not only a huge impact on my business, but also a big impact in my life. Everything started to take off since I started to work with Voy Media. These genius guys started to scale further and further and we went from $2,000 to close to $800,000 per month in January 2020! By having a company that drives so much revenue, my personal life has changed!
Florian F. - CEO of Ketorecipe
I spent $3K on a video shoot and we got that back the first day we started running ads from those creatives.
Dave - CEO of Paw.com
What I appreciate the most at Voy media are the results. We started in October and the results exceed our expectations!
Alan, CEO of Brilliant Pad - Shark Tank Company
I love the fact that my account manager at Voy Media treats my account like it’s their own. Voy Media has a high consideration for me and really cares about my business. I love how detail-oriented Voy Media is, I love the consistency in my results, and I have seen growth.
Wayne - Founder of Trinity Hills Co
Partner Reviews
Elijah G.
Voy Media does amazing work that helps drive brand awareness and sales to my ecommerce company. They’re local and are willing to meet in person, which helps foster a good working relationship.
They are experienced and are completely transparent about costs and services they offer.
Their campaigns are incredibly impressive. I have been using Voy for the past 6 months and I am happy with the ROI.
Thomas R.
Voy Media does amazing work that helps drive brand awareness and sales to my ecommerce company. They’re local and are willing to meet in person, which helps foster a good working relationship.
They are experienced and are completely transparent about costs and services they offer.
Their campaigns are incredibly impressive. I have been using Voy for the past 6 months and I am happy with the ROI.
Elelyn G.
I was impressed with the way they targeted the online audience and the innovative marketing ideas from these professional people. They’re focused and had a unique approach to get positive results.
We’re able to generate several leads which in turn increased our revenue overall. From SEO to Social media marketing everything was executed perfectly. It seemed scary as every service had a separate cost, but the investment was well worth it when I saw the valuable output.
I would certainly recommend this service for all your online marketing needs. Thank you Team Voy!
Rose L.
Voy does a great job of increasing our results and maintaining the 3x ROAS that we are looking to achieve.
They are continually giving my marketing team new ideas. We recently implemented a quiz funnel that they suggested, and we already see a 40% decrease in CPA.
Great team to work with! Excellent communication and great results.
We’re a performance-based, full-service agency that does more than just sales and branding: we speak fluent internet. That means we create images that stop the scrolling, words that get people thinking (hi), and marketing strategies that ensure our other talents don’t get lost in the digital abyss. Everyone from Fortune 500 companies to dog toy companies, education providers and dynamic little start-ups work with us to get results. In fact, we’re proven to help businesses increase their sales from 6 to 7 to 8 figures a month. So, when it comes to performance-based creative, we’ll take you where you need to go. Meaning you can get back the more important stuff (like inventing the world’s chewiest dog toy).
We’re known to take the stress out of being an entrepreneur
You know the old saying: entrepreneurs beget entrepreneurs. Our two owners have invested in IPO companies, raised plenty of capital, and started multiple 7 to 8 figure brands including Montem Adventure Gear and Serenlite Stress Balls. Their teams have the business brains to get you connected and keep you consulted. So you won’t be afraid to reach for the phone to bounce around ideas. And you’ll be reaching for the stress ball just for fun.
Creative in the service of growth
Creative for creativity’s sake can be a beautiful thing. But we’re here to make you money. So, we do high volume creative testing to ensure your ads work to grab attention, pique interest, spark desire and convert sales. Then we continually optimize your customer acquisition strategies with a multidimensional approach that can include email marketing, Snapchat ads, a landing page redesign - or whatever it takes to make sure your creative work its hardest for you.
Taming the internet with experience and curiosity
At Voy, we do consistent, performance-focused work with Google Ads and Facebook Ads. But we’re experienced enough to know that change is the only constant. We won’t stop exploring possibilities until your marketing dollars are working their hardest. So you can get on with building your business while we work away in the background, helping you conquer the algorithms.
Bright ideas that light up the big picture
As a full-service agency, we look beyond sales and branding to help you envision what’s next. Our approach succeeds because we get to know you and your ambitions. Then we commit to the long game of seeing you achieve your overall business goals. To put it another way, when it comes to the big picture, we’re like a blimp-sized bulb that’s always there for you, lighting the way.
Advertising with funnel vision
You need ads tailored to build awareness, tempt more research, convert window shoppers and remind your customers you still have plenty to offer. Sometimes these ads overlap. Sometimes they don’t. One thing’s for sure – at Voy we know the pointiest end of the marketing funnel is customer loyalty. So we’ll always make the most of your budget.
Our partner is our top priority. We develop relationships that drive a positive change in our partners, big and small.
Growth mindset.
We build a work environment that fosters personal development and professional growth.
Play for each other.
We take pride in our company and our team.
We work together and leverage each other’s skills and experience to meet our partners’ needs.
Be courageous.
We shoot for the stars and put our hearts on the line in every project. We challenge the status quo and look for new ways to grow our company and our partners.
Embrace Diversity.
We build an inclusive workplace where everyone is welcome, each opinion matters, and everyone gets a fair chance.
Do the right thing.
We act with integrity and honesty and focus on putting ourselves in the shoes of others.
We approach every project methodically. This process is our hidden secret to success, and it’s centered around effectiveness.
01
Consultation
We jump on a quick call and discuss your needs, who you are, and see if we’re a good fit for the project
02
Account Setup & Creative Research
Within 24 hours of signing the contract, we will send you a New Partner Questionnaire and schedule a kickoff call with the team.
03
Kickoff Call & Campaign Development
During the kickoff call, we will build an account strategy hand-in-hand by establishing clear goals and objectives.
04
Campaign Production and Launch
We will organize a CRO workshop and we will develop a creative strategy. Then, we will draft an ad copy and creative. Upon approval of all assets, relevant and targeted campaigns will go live.
05
Create & Learn
Establish a clear testing schedule based on what is most urgent in the account.
06
Optimize & Iterate
As we learn what’s working and what’s not working, we optimize and iterate new ads accordingly. We provide a high volume of creative ads.
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Direct Response Advertising Agency
Why hire a direct response agency?
A direct response agency is a type of marketing agency that focuses on creating campaigns that generate a direct response from the target audience, such as making a purchase, signing up for a newsletter, or filling out a form. Here are some reasons why you might want to consider hiring a direct response agency:
Expertise: Direct response agencies have specialized expertise in creating and executing campaigns that are designed to generate a specific action from the target audience. They can help you develop a strategy that is tailored to your business goals and target audience and ensure that your campaigns are optimized for success.
ROI focus: Direct response agencies are focused on maximizing the return on investment (ROI) of their campaigns. They use data and analytics to track the performance of their campaigns and make continuous improvements to increase the effectiveness and efficiency of their efforts.
Cost efficiency: Direct response agencies can help you get the most out of your marketing budget by identifying the most effective strategies and tactics for your business. They can also help you optimize your campaigns to maximize your ROI.
Access to specialized tools and resources: Direct response agencies often have access to specialized tools and resources that can help you get better results from your campaigns. These may include advanced analytics platforms, CRM systems, and other tools that can help you track and optimize your campaigns.
Increased conversions: The main goal of a direct response agency is to generate a specific action from the target audience. By working with a direct response agency, you can increase the chances of converting leads into customers and achieve your business goals.
Overall, hiring a direct response agency can be a valuable investment for businesses looking to effectively market their products or services and generate a specific response from their target audience.
One of the main reasons to consider hiring a direct response agency is the expertise they can provide. Direct response agencies have specialized knowledge and experience in creating and executing campaigns that are designed to generate a specific action from the target audience. They can help you develop a strategy that is tailored to your business goals and target audience and ensure that your campaigns are optimized for success.
For example, a direct response agency can help you identify the most effective channels and tactics for reaching your target audience, create compelling messaging and offers, and track the performance of your campaigns to identify areas for improvement.
By working with a direct response agency, you can be confident that your campaigns are being handled by experts who have the skills and knowledge to deliver the best possible results. This can be especially valuable if you are trying to achieve specific business goals, such as increasing sales or generating leads.
Another reason to consider hiring a direct response agency is their focus on maximizing the return on investment (ROI) of their campaigns. Direct response agencies are focused on generating a specific action from the target audience and ensuring that their efforts are as effective and efficient as possible.
To achieve this, direct response agencies use data and analytics to track the performance of their campaigns and make continuous improvements. They may use tools like Google Analytics or a CRM system to track key metrics, such as conversion rates, traffic, and cost per acquisition.
By working with a direct response agency, you can be confident that your campaigns are being optimized for maximum ROI. This can be especially valuable if you are working with limited resources and need to ensure that your marketing efforts are as effective as possible.
Overall, the focus on ROI that a direct response agency brings can be a valuable asset for businesses looking to effectively market their products or services and achieve their business goals.
Another reason to consider hiring a direct response agency is the cost efficiency they can provide. Direct response agencies can help you get the most out of your marketing budget by identifying the most effective strategies and tactics for your business. They can also help you optimize your campaigns to maximize your return on investment (ROI).
For example, a direct response agency can help you identify the most cost-effective channels for reaching your target audience, create messaging and offers that are designed to generate a specific action, and track the performance of your campaigns to identify areas for improvement.
By working with a direct response agency, you can be confident that your marketing budget is being used effectively and that you are getting the best possible return on your investment. This can be especially valuable for small businesses or startups that may have limited resources to devote to marketing.
Overall, hiring a direct response agency can be a cost-effective way to reach your target audience and achieve your business goals.
Another benefit of hiring a direct response agency is the access to specialized tools and resources they can provide. Direct response agencies often have access to specialized tools and resources that can help you get better results from your campaigns. These may include advanced analytics platforms, CRM systems, and other tools that can help you track and optimize your campaigns.
For example, a direct response agency may use tools like Google Analytics or a CRM system to track key metrics, such as conversion rates, traffic, and cost per acquisition. They may also use tools like A/B testing software to test different elements of their campaigns and identify the most effective strategies and tactics.
By working with a direct response agency, you can take advantage of these specialized tools and resources and get better results from your campaigns. This can be especially valuable if you don’t have the expertise or resources to use these tools on your own.
Overall, the access to specialized tools and resources that a direct response agency can provide can be a valuable asset for businesses looking to effectively market their products or services and achieve their business goals.
Another reason to consider hiring a direct response agency is the increased conversions they can help you achieve. The main goal of a direct response agency is to generate a specific action from the target audience, such as making a purchase, signing up for a newsletter, or filling out a form. By working with a direct response agency, you can increase the chances of converting leads into customers and achieving your business goals.
Direct response agencies use data and analytics to track the performance of their campaigns and identify areas for improvement. They may use tools like A/B testing software to test different elements of their campaigns and identify the most effective strategies and tactics.
In addition, direct response agencies can help you create compelling messaging and offers that are designed to generate a specific action from the target audience. They can also help you identify the most effective channels and tactics for reaching your target audience and ensure that your campaigns are aligned with your business goals.
Overall, hiring a direct response agency can be a valuable investment for businesses looking to effectively market their products or services and achieve their business goals.
There are many talented direct response copywriters in the industry, and the best copywriter for your business will depend on your specific needs and goals. Here are a few notable direct response copywriters that you may want to consider:
Dan Kennedy: Dan Kennedy is a well-known direct response copywriter and marketing consultant. He has written copy for a variety of industries, including financial services, health and wellness, and direct mail.
Joanna Wiebe: Joanna Wiebe is a co-founder of Copy Hackers and is known for her expertise in conversion copywriting. She has written copy for a variety of businesses, including software companies, e-commerce businesses, and startups.
Bob Bly: Bob Bly is a veteran direct response copywriter with over 35 years of experience. He has written copy for a wide range of industries, including business-to-business, financial services, and health and wellness.
John Carlton: John Carlton is a renowned direct response copywriter and marketing consultant. He has written copy for a variety of businesses, including internet marketers, information product developers, and direct mail marketers.
Gary Bencivenga: Gary Bencivenga is considered one of the best direct response copywriters of all time. He has written copy for a wide range of industries, including financial services, health and wellness, and self-improvement.
Overall, the best direct response copywriter for your business will depend on your specific needs and goals. It’s important to do your research and choose a copywriter who has experience writing for your industry and can help you achieve your business objectives.
Direct response marketing and branding are two different approaches to marketing that have different goals and objectives
Direct response marketing is focused on generating a specific action from the target audience, such as making a purchase, signing up for a newsletter, or filling out a form. It is often focused on short-term results and is designed to drive immediate conversions.
Branding, on the other hand, is focused on creating and promoting a positive image and reputation for a business or product. It is often focused on long-term results and is designed to build awareness, loyalty, and preference for a brand.
Both direct response marketing and branding can be effective strategies, and the best approach for your business will depend on your specific goals and objectives. Some businesses may choose to focus on direct response marketing to drive immediate conversions, while others may prioritize branding to build long-term awareness and loyalty. It’s important to carefully consider your business goals and choose the approach that is best suited to your needs.
Here are some tips for writing a successful direct response ad
Identify your target audience: Before you start writing your ad, it’s important to understand who your target audience is and what they are interested in. This will help you create an ad that resonates with your audience and is more likely to be effective.
Determine your objective: What do you want to achieve with your direct response ad? Do you want to drive traffic to your website, generate leads, or make a sale? Understanding your objective will help you focus your ad and ensure that it is aligned with your business goals.
Create a compelling headline: Your headline should be attention-grabbing and clearly convey the main message of your ad. It should also be relevant to your target audience and encourage them to take action.
Use a strong call to action: Your call to action should tell your audience what you want them to do next. This could be visiting your website, signing up for a newsletter, or making a purchase. Make sure your call to action is clear and easy to follow.
Use specific, benefit-driven language: In a direct response ad, it’s important to focus on the benefits that your product or service offers to the target audience. Use specific, benefit-driven language to explain how your product or service can solve a problem or improve their lives.
Use testimonials or social proof: Including testimonials or social proof in your ad can help build trust and credibility with your target audience. Consider using customer reviews or case studies to show how your product or service has helped others.
Include a clear offer: In a direct response ad, it’s important to clearly communicate the offer that you are making to the target audience. Make sure your offer is specific and easy to understand, and include any relevant details, such as pricing or terms and conditions.
Overall, the key to writing a successful direct response ad is to understand your target audience and your objective, and to create an ad that is compelling, benefit-driven, and includes a clear call to action.
