Serac Hammocks – Outdoor

The Problem:

The need to escape the grind of the workweek has led to a recent surge in people venturing to the great outdoors. Serac Hammocks encourages people to embrace the rising outdoor culture and stay comfortable while doing so. What better way to enjoy the landscape while swaying in a hammock? Voy was challenged with turning around their negative ROI Facebook ad campaigns in a period of just 3 months.

Voy Media Strategy:

We implemented fresh creatives, photoshoots, and a proper funnel-based advertising strategy—top of the funnel campaigns, middle of the funnel campaigns, and the bottom of the funnel.

The Results:

158% increase in CTR
28% reduction in CPC
44% improvement on ad spend
$.001 per video view