Case Study

Revealbot

Automation for Scaling Facebook and Instagram Campaigns

Revealbot rules allowed us to identify underperforming ads early into the campaign and scale successful ads

1,160%

Increase in Ad Spend

987%

Increased revenue

The Problem
Without Revealbot, our days consisted of gathering data more often than necessary so that we could either go forward with scaling a campaign or stopping it short. This everyday task is common among all media buyers and consumes time and resources. Revealbot’s ease of use of its automated rules product truly separated the tool from its competitors.

The Strategy
Studies show that people who implement a consistent decision-making schema have the best long-term success in business, and Revealbot’s automated rules ensure you are using a consistent decision-making schema.

Risk management was our top priority, and Revealbot had the tools to do this best. When spending tens of thousands of dollars per day, if a bad campaign is left on for even an hour or two, it could result in a huge loss. We were able to set clear parameters for when Revealbot should turn off a campaign – after what amount of ad spend, with results worse than a certain ROAS/CPA.

Setting Parameters
We set clear parameters in Revealbot for what we consider to be a successful campaign, and for any campaigns that meet these parameters, Revealbot increases the budget on these campaigns. This way if our campaign is having a good day, getting a lot of purchases, we can help us get a lot more volume on this success.

The Results
On regular days, where we have high performing campaigns, Revealbot’s rules helped us profitably spend over 1,160% more on ads, with 987% more revenue than we would’ve gotten without the rules on.

We even ran side-by-side tests of identical campaigns, with rules versus without rules, and the campaigns with rules always did better. This was a trend across millions of dollars in ad spend across dozens of ad accounts and brands, so we know we can take this strategy to the bank.

Revealbot helped us automate our campaigns so we can spend more time building creatives that convert.

987% More Revenue

It was common to see a 10-20% improvement in results just from this. We even ran side-by-side tests of identical campaigns, with rules versus without rules, and the campaigns with rules always did better. This was a trend across millions of dollars in ad spend across dozens of ad accounts and brands, so we know we can take this strategy to the bank.

As decision-makers, investing in software to automate certain tasks is something we must focus on to surpass our quarterly, and yearly objectives.

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