Unlock Your Career Gateway: Crafting a Job Search Website in 5 Simple Steps


Kevin Urrutia




February 21, 2024

In the digital age, more and more people are looking for jobs online. Creating a specialized job and resume search website can be a great business project and help job seekers find the right job.


In this article, we’ll look at 5 simple steps to start your employment website from scratch — from platform selection to audience engagement and monetization. By following this guide and systematically developing your site, you will be able to create a sought-after online resource for both job seekers and employers in your region.

About Job Search Websites in a Nutshell

Job boards play an important role in today’s employment world. They provide a convenient online platform for both job seekers looking for suitable vacancies and employers posting jobs.


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Such sites typically contain a database of available jobs that job seekers can browse and filter according to various criteria — field of work, salary, location, etc. Many sites also allow resumes to be posted to a public database where they can be found by potential employers.


Create a job search website is a great way to help people find the right job or employees. It can also be a profitable business if monetized properly. 

Steps for Crafting a Search Job Website 

Creating your own job search and employment website is a great idea for both entrepreneurs and those who want to help people find good jobs. While the process may seem complicated at first, it really only involves 5 basic steps. Let’s take a closer look.

Step 1: Choose a Platform and a Domain Name

Before creating a website, it is necessary to decide on the choice of the optimal platform and domain name.


Among the popular CMS for job search sites should consider such options as WordPress, Wix, UMI.CMS, and others. Analyze the availability of ready-made solutions, templates, ease of development and subsequent maintenance, and cost.


  • WordPress is a great choice due to the huge number of plugins and design themes. But requires web development skills.
  • Wix — a simple website builder, but with limited opportunities for further refinement.
  • UMI.CMS — optimally combines a visual editor interface and flexibility of development, there is a catalog of ready-made solutions.


Domain and hosting are better purchased and configured separately from the Site Builder. This gives more freedom for migrations and infrastructure changes in the future. In this case, the domain is desirable to register immediately for 2-3 years of associated privacy.


The main criteria for choosing a domain name — are brevity, memorability, and compliance with the theme of the project. It is better to choose a short .com domain with an opportunity to create a slogan in the name.

Step 2: Design and Customize Your Website

After choosing a platform and domain name, you can start designing and customizing the structure of the site.


Start by creating layouts of the main pages in a graphical editor — the home page, the page with jobs, articles, with registration. Develop a convenient user flow — the user’s path through the site to perform the desired action.


Determine the color palette to be used for all pages. Choose the appropriate fonts — legible and in a style that matches the concept of the resource. Create a unique logo that reflects the theme or name of the project. Also prepare a set of icons for visual navigation elements, buttons, and sections of the site.


Add photos, images, and infographics to be used on the pages. Group graphic assets and create a media library. Based on the finished layouts, visually design all pages, sections, and blocks of the site according to the concept. Add a header, footer, and slider to the main page, navigation, and transition buttons.


When choosing design templates and plugins, pay attention to usability, cross-browser compatibility, adaptability, and fast loading. Everything should be as convenient as possible for site visitors.

Step 3: Add and Manage Content

The most critical component of a job search site is, of course, current and relevant content. This includes job listings, resumes, employment, and career articles.


To attract visitors, you need to regularly replenish the database with new job postings and update job seekers’ resumes. There are a few basic ways to do this:


  • Establish partnerships with staffing and recruiting agencies. Offer them to post client vacancies on favorable terms.
  • Work directly with HR specialists and heads of departments of companies. Send them commercial offers to place vacancies.
  • Form a base of job seekers and encourage them to add relevant resumes. Use e-mail and SMS newsletters.
  • Attract job seekers and companies with targeted advertising on social networks.
  • Find resumes and vacancies on other job portals and aggregate content with the permission of the authors.


It is also important to publish quality articles with tips on resume writing, interviewing, and career development. This will increase the value of the site to the audience and improve search engine visibility.


To automate the process of adding and publishing content, provide convenient tools. For example, a personal cabinet for companies, where they can independently post and manage their vacancies.


Also useful are systems for automated collection of vacancies from other resources, modules for online publication of resumes by job seekers, and sending notifications and reminders. This saves a lot of manual work and effort in updating content.

Step 4: Promote and Monetize Your Website

After the basic structure of the resource is ready and the initial content is filled, we move on to promoting the site and generating revenue. To attract the target audience of job seekers and employers, we use several online and offline channels:


  • Contextual-media advertising in search engines (Google). We show relevant ads to users looking for jobs and employees in your region.
  • Targeted advertising in social networks (Facebook, Instagram). Create communities, and attract subscribers.
  • Partnership programs with HR portals and job sites. We place banners and links to each other.
  • PR and SMM promotion. We send press releases about the project to the media and hold contests on social networks.
  • Advertising on local boards, job fairs, and HR events. We hand out booklets and present the project.


Different models can be used for monetization. For example:


  • Paid placement of vacancies for hiring companies. Main income.
  • Paid subscription for access to resumes of job seekers.
  • Commission to recruitment agencies for hiring a candidate from our resume database.
  • Advertising placement / sponsored articles from employer brands.


It is optimal to combine several monetization channels without overloading users with advertising. Analyze statistics regularly, and optimize both site promotion and earnings.

Step 5: Optimize for Mobile Responsiveness and Security

Once the project is up and running, you need to focus on user experience and site security.


Make sure the design displays correctly on smartphones and tablets — test it on different devices. All blocks and elements should scale correctly for mobile screens. Also, add a mobile version of the menu and buttons to control font magnification.


To speed up the site on mobile devices, implement AMP (Accelerated Mobile Pages) technologies and mobile versions of the site, optimize loading speed, and provide caching.


Protect against hacking and theft of user data, install an SSL (Secure Sockets Layer) certificate, and use strong passwords and two-factor authentication in your storeroom. Conduct regular security audits and update the software you use to the latest versions.


Back up your entire database of jobs, resumes, and articles. Restore a test copy on another hosting — consider the possibility of transferring the project in case of force majeure.


Implementing these recommendations will help ensure the stable and secure operation of your job board for years to come. Don’t forget to perform regular technical audits to identify and fix any vulnerabilities.


As you can see, creating your own job search and employment website is a doable task if you follow all the steps consistently:


  • Choose a suitable platform and domain
  • Develop a design and customize the structure of the site
  • Fill with relevant content — vacancies, resumes, articles
  • Start promotion and monetization
  • Take care of user convenience


The main thing — constantly analyze statistics, study the needs of the audience, and improve the site. Then over time, it will turn into a popular and effective online service that helps people find their dream job.


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