Case Study
Web3 Student Lending Platform ICO [Name under NDA]
Campaign Duration: 6 months
Result: $30M raised through ICO
Industry: FinTech/DeFi
Goal: Position the platform as a student financing solution while building the investor community
Strategy & Execution
Content Marketing Foundation
Finance blog covered:
- Traditional investment insights (equities, bonds, commodities)
- Real estate market analysis
- Alternative investments
- DeFi/crypto market updates
- Regulatory developments
- P2P lending opportunities
Lead Generation & Nurturing
Lead magnets:
- “Modern Portfolio Theory & Digital Assets” report
- “Real Estate vs DeFi Yields” analysis
- “Alternative Investment Strategies” guide
- “Future of Lending Markets” whitepaper
Email Marketing Campaign
- Segmentation based on:
- Investment background (traditional vs crypto)
- Asset preferences
- Risk tolerance
- Engagement metrics
Content distribution:
- Market analysis (40%)
- Traditional finance (25%)
- Crypto education (20%)
- Project updates (15%)
Performance Metrics
- Email open rate: 42%
- Click-through rate: 8%
- Lead magnet downloads: 25,000
- Email list growth: 50,000+ subscribers
- Average session duration: 4:45
- Content scroll depth: 65%
Attribution: 23.2% of ICO investment wallets traced to email campaigns
Success Factors
- Broad financial education built credibility
- Progressive introduction to crypto concepts
- Data-driven market insights attracted sophisticated investors
- Clear attribution tracking
- Multi-channel nurturing approach
What are you waiting for?