Case Study

Web3 Student Lending Platform ICO [Name under NDA]

Campaign Duration: 6 months

Result: $30M raised through ICO

Industry: FinTech/DeFi

Goal: Position the platform as a student financing solution while building the investor community

Strategy & Execution

Content Marketing Foundation

Finance blog covered:

  • Traditional investment insights (equities, bonds, commodities)
  • Real estate market analysis
  • Alternative investments
  • DeFi/crypto market updates
  • Regulatory developments
  • P2P lending opportunities

Lead Generation & Nurturing

Lead magnets:

  • “Modern Portfolio Theory & Digital Assets” report
  • “Real Estate vs DeFi Yields” analysis
  • “Alternative Investment Strategies” guide
  • “Future of Lending Markets” whitepaper

Email Marketing Campaign

  • Segmentation based on:
  • Investment background (traditional vs crypto)
  • Asset preferences
  • Risk tolerance
  • Engagement metrics

Content distribution:

  • Market analysis (40%)
  • Traditional finance (25%)
  • Crypto education (20%)
  • Project updates (15%)

Performance Metrics

  • Email open rate: 42%
  • Click-through rate: 8%
  • Lead magnet downloads: 25,000
  • Email list growth: 50,000+ subscribers
  • Average session duration: 4:45
  • Content scroll depth: 65%

Attribution: 23.2% of ICO investment wallets traced to email campaigns

Success Factors

  1. Broad financial education built credibility
  2. Progressive introduction to crypto concepts
  3. Data-driven market insights attracted sophisticated investors
  4. Clear attribution tracking
  5. Multi-channel nurturing approach

Next up

Launching $SHRIMP Token on Pump.fun

Next up

Launching $SHRIMP Token on Pump.fun

Next up

Launching $SHRIMP Token on Pump.fun

Next up

Launching $SHRIMP Token on Pump.fun

Next up

Launching $SHRIMP Token on Pump.fun

Next up

Launching $SHRIMP Token on Pump.fun

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