Case Study

UMG Gaming

Imagine what your margins would look like if you got an 80% discount on Facebook ads traffic. that’s an average day on snapchat.

CPM (Cost per Mille)

9.71

Facebook Ads

1.27

Snapchat Ads

UMG Gaming is an eSports company that profits from user and website traffic activity on its platform. We’ve been crushing it on Facebook Ads for them for months, but after looking into how the Snapchat Ads platform has matured, and how active UMG Gaming’s target audience (13- to 24-year-old males) was on Snapchat, we knew we had to launch new ads.

In 4 months, from September 2019 to December 2019, with roughly the same ad spend, here is the breakdown of Facebook Ads versus Snapchat Ads’ higher funnel metrics.

Facebook

  • CPM (Cost Per Mille) : $9.71
  • CPC (Cost per Click or Cost Per Swipe UP) $0.25
  • Traffic Volume: 26,6 Unique Outbound Link Clicks

Snapchat

  • CPM (Cost Per Mille) : $1.27
  • CPC (Cost per Click or Cost Per Swipe UP) $0.05
  • Traffic Volume: 249,25 Swipe-Ups (~ Unique Outbound Link Clicks)

Snapchat got us nearly 10x the traffic volume and tens of thousands more user signups. Retargeting results on all other channels spiked because of this massive traffic influx.

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