Quick Zip Sheets – Household

The Problem:

Our bedsheet client’s core product was more expensive than the competition’s, and in a very competitive niche. They had very little market share and their ROAS target was overwhelmingly high. The odds were stacked against them.

Voy Media’s Strategy:

Rigorous testing of ad creatives, angles, and audiences to determine what ad styles captivated their target audience. Our process involves a deep psychological analysis of the target customer and the brand, combined with sharp technical knowledge of the Facebook platform and world-class data analysis.

Scaling the most profitable ads for as long as possible while keeping fresh new successful ads on standby to ensure longevity of scaling.
Retargeting the middle and bottom of the funnel with surgical segmenting. Different levels of the funnel require different messaging because an audience member’s relationship with your brand changes as they move down the funnel.

The Results:

5+ ROAS consistently for almost one year. Top-of-funnel ROAS of 4+

Retargeting ROAS of 6+, smashing high ROAS targets. 128% year-over-year growth in revenue for the company.

24% increase in returning customer rate. Our ad creatives established a powerful audience connection, bringing in high-quality traffic and more repeat business. This increased the customer lifetime value for the brand.