Pet – Paw.com

Paw Photoshoot – The Story
Our partner Paw.com is a dog brand that makes the best pet rugs and pet blankets in the industry. They had a lot of user-generated content (UGC) images and some of those performed well, but not enough to actually show the value proposition of the product.

Our partner chose our creative package and we created over 30 images and 20 video clips per product. From these creatives, our creative team made eight video ads per product. The results exceeded all expectations. The ads made from our new creatives performed so well that the investment paid for itself in less than three days. Thanks to this project, we were able to create hundreds of new ads to represent Paw and their products on social media.

The Bestseller: The Dog Blanket
For this product, we made eight different videos for top-of-funnel audiences. Our goal was to grab user attention, so we created four different hooks (first three seconds of the video) and two different product presentation videos.

We found that two “hooks” really stood out: the text was accompanied by colorful animations, the video clip itself showed the product very clearly, and the audio was a voiceover stating the value proposition. These elements are important in top-of-funnel videos as the viewer sees a product and brand for the first time. We need to show-and-tell value props within a few seconds because the viewer’s attention span is very short.

The “Secret” Behind High-Performing Ad Creatives

Our Strategy
Before the shoot, we planned the camera locations and angles we wanted to shoot from, including the angles that would show the product’s benefits most vividly. It’s extremely important to incorporate this information into a video script before you set up the shoot.

Our Visuals
The most important part is to show the product’s benefits in a visual way. It’s not enough to just say “washable dog bed.” Show someone throwing it into the washing machine. People are visual, and most of the time, we don’t read video captions. It’s so much more powerful to show the benefits visually.

Our Clarity
We need to present the product distinctly. People get too much information daily and we need to show what the product brings to the table in under 15 seconds—sometimes in less than 2 seconds. That starts with great creative assets and professional editing.