Lacoste – Snapchat

The Problem:

Lacoste is a global retail brand that sells fashionable clothing at the higher end of the pricing spectrum. They sell a range of different products from clothing to sportswear to footwear and watches. They initially came to us for Facebook Advertising, as we scaled that channel we began diversifying into different channels, one being Snapchat and scaling through the Snapchat Platform.

Lacoste had great success with scaling through Facebook with Voy Media and wanted to diversify channels to Snapchat and scale through another channel to increase revenue.

Voy Media Strategy:

To begin with, with any Snapchat advertiser we have to unlock the ‘Purchase Pixel’ for the brand. This is done by achieving a certain number of conversions for each stage in the funnel. So you’d have to optimize for ‘Swipe Ups’ and acquire a certain amount of ‘Swipe Ups’ before you can unlock the ‘Add To Cart ’ and then Purchase. Once we had done this we began testing a range of different creatives in the 9×16 format which is native to the Snapchat Platform. Our main goal here was to build a relatable brand presence on the platform in an efficient manner as story ads on the platform have a low attention span for the users so it is important to grab that attention as quickly as possible.

The Results:

From June 2020 to April 2021 we spent a total of $315,445 and generated $7,950,943.75 at a ROAS of 25.21 which is a great result for the brand.