Case Study

Ketoned Bodies

How we used retargeting to maximize up to 12.35 ROAS

Our results in 3 months

6.78

ROAS (Return On Ad Spend) on Traffic Objective

12.35

ROAS (Return On Ad Spend) on Reach Objective

Ketoned Bodies is a healthy ketogenic meal delivery service. By the Michelin star chef himself Paul Winberry Jr., Ketoned Bodies sold gourmet packaged keto-diet meals to their consumers.

Why They Worked With Us
While their business was growing, the company was looking to also expand their customer outreach.

Our Retargeting Strategy
After pinpointing a well-performing audience, we wanted to retarget them across multiple Facebook and Instagram formats, as well as, their audience network. This particular audience is remarketed to because of previous exposure they’ve had to the brand or have shown interest/intent. By utilizing this technique we have created an audience that is highly qualified and warmed up — leading to a higher rate of conversion.

We wanted to leverage the best audiences, who have seen good referral traffic and hit them with a compelling creative, such as a video or slideshow to convert this more qualified audience to customers. This was the scenario with our client, Ketoned Bodies.

Our Creative Strategy
By using an engaging video on our colder audiences as well, we get them more interested in the product itself and later retarget them with a message more appropriate for lower-funnel audiences. Using this strategy, we were able to create retargeted audiences that were highly efficient, engaged, and ultimately, converts. This works well for both our B2B clients along with B2C clients.

We find it’s important to test multiple objectives on several different segments of vetted retargeting audiences. That’s what we did with Ketoned Bodies. Instead of bundling the high-ROI Facebook retargeting audiences into one group, we created 3-5 remarketing audience segments, depending on where each is in their customer journey (browsing, ‘atc’ (add to card), checkout, and loyalty). When they are retargeted after the ‘atc’ event or ‘checkout’, we used coupon code deals and discounts within the copy and creative to drive those customers to the finish line.

Our Results
With the traffic objective aimed at “atc” segment, we were able to generate 6.78 ROAS, while our “loyalty” audience — utilizing the reach objective, had a ROAS of 12.35.

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