Case Study
Kid – Big Life Journal
1,500% Revenue Growth for a children's educational product
Increase in Revenue
Purchases
Website Visitors
Social Media Post Engagements
The Problem
While Big Life Journal offers an excellent product and had some initial success, they needed help scaling and amplifying their paid media.
Our Strategy
Rigorous creative testing with different videos, images, body copy, and headlines in tons of dynamic, creative combinations.
Mid-day scaling on good days. Some days we spent $1K, $5K, $10K, and even $100K in one day while maintaining a profitable ROAS.
Campaign budget optimization to let the best ad sets get the most spend
All placements designed to decrease CPA (cost per acquisition).
Big, broad audiences to reduce CPM (cost per mille) and CPA.
Our Results
From March 2018 to January 2020:
- 1,500% increase in revenue
- 140,000+ purchases
- 1,000,000+ landing page views
- 26,000,000+ post engagements
What are you waiting for?