Education – A Fine Parent

The Problem
A Fine Parent is the leading Positive Parenting authority on the planet. Their blog content helps millions of parents around the world establish stronger lifelong relationships with their children. In order to grow and fund their mission, they needed world-class marketing to get it done, so they came to us.

Our Strategy
We launched a Facebook Ads campaign with the goal of getting people to sign up for A Fine Parent’s FREE live online conference featuring 16 of the biggest influencers in the positive parenting niche. Email funnels consisted of automated flows for the exact info product they were pitched after the lead magnet, as well as ongoing email marketing campaigns for other offers, and most importantly value-adding content to keep this list engaged and interested in the brand.

Our Results
Facebook: Our lead generation funnel generated 11,000+ emails signups. Upsells from these signups generated $52k in revenue from $20k in ad spend for a ROAS of 2.51. This campaign alone was highly profitable.

Email: Over time, 3,059 email list members made purchases for $480,263 in revenue, and they are still in our email marketing funnel for long-term repeat business as highly loyal customers.

The email list is what is turning A Fine Parent from a cool $52k in revenue to a whopping HALF MILLION in revenue.

Key Takeaways for Brands
Brands with great email strategies fearlessly absorb an unprofitable paid traffic CPA/CPL because their email funnels are so strong – their revenue being so measurably high – that the initially unprofitable CPA/CPL is vastly outweighed by the long term customer lifetime value from email and repeat business.