Kaya Biotics – Supplements

The Problem:

Kaya Biotics was looking for an experienced agency that has worked in the supplements space to help launch their organic probiotics.

We were tasked with finding out what an acceptable ROAS + CPA would for their recurring plans.

Voy Media Strategy:

Since this was a brand new product, we have a strategy that has worked with a few brands.

We create custom landing pages that educate the customer on the product.

A custom landing page allows us to educate the customer on what’s “new” and how it is beneficial.

With Kaya Biotics, we ran ads to four pages that targeted Iterable Bowel Syndrome, Gut Health, Dandruff, and Weight loss.

The Results:

We cut CPA by 25% with a landing page vs. sending directly to a product or homepage.